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 15 comments »Real Estate Net Gossip: Is Trulia black hatting and Overstock.com scraping listings from Vflyer?
Because I love TMZ and The Superficial and because I just thought it would be fun to have an occasional real estate technology gossip piece - so, here are a couple of SEO related real estate rumors making their ways across the blogosphere. Is Trulia cloaking pages? Trulia Caught Cloaking Red Handed Eric Bramlett catches Trulia in what appears by all accounts to be a serious case of cloaking. Cloaking is an age old shady technique that based on user agent (i.e. GoogleBot, YahooSlurp, (robots) IE, Firefox (people)) serves one set of content to the search engine and another set of content to people visiting the site through regular browsers. In this case, Eric shows how Trulia is using a redirect and cloaking to direct Google to Trulia's own Seattle Real Estate landing pages when it crawls Seattle Weekly's real estate section. This could be one of the possible cataysts to Trulia's recent jump on the engines in many major markets. Basically, Trulia is boosting pageviews through partner sites and the techniques they are using while not necessarily evil it may be against Google's TOS.
Read also: White Hat, Gray Hat and Black Hat SEO Explained |
15 comments »Comment Smart: 5 simple rules to commenting for backlinks to increase PageRank and SERPFor those of you that know me- you must know by now there are two things I hate. 1. Blogrolls Read also: Real Estate Blogs and Reciprocal Linking Penalties: Does Google hate your Link Love? 2. Commenting for backlinks (That being said, since many of you do this, here are some tips) Read also: Why commenting for traffic and backlinks to your real estate blog is a waste of time |
2 comments »Advanced SEO tactics: What is PageRank sculpting and does my blog need it?Alright, I've been reluctant to post anything about PageRank sculpting but since I have received a bunch of questions about it recently, here goes: This is a three part series in how to sculpt PageRank so you have greater authority in Google and can increase your search engine position. The first lesson simply explores what PR sculpting is, the various methods you can use to achieve it and how to determine if you even need it. What is PageRank Leak/Bleed? PageRank bleed/leak is the theory that Page A will lose some of its Page Rank when it links to Page B. This happens whether the links are internal or external as far as concept and effects. Even when there is a direct link back there still is Page Rank bleed. The theory is that any single page can only pass up to 85% of its total PR value to any page it is linking to. The total value of the page given to any site it links to is calculated by dividing it's total value by the number of links on the page itself (links, meaning anything you can click that do not have the nofollow tag on them). Yes, that means the combined value of internal and external links. RESOURCE: Sculpting Your PageRank For Maximum SEO Impact RESOURCE: The PageRank Formula
FOR EXAMPLE: If you received a link from a PR5 page that linked out to 100 other pages, you would calculate the total value of that one link to your site as: (PR5 * .085)/100 RESOURCE: The original Bob Wakfer PageRank Calculation Table (while now quite old now this document is well worth a read) Read also: What is PageRank bleed Just a note on my favorite topic- are you beginning to see why you don't want to have a blogroll on your home page? You will leak too much PageRank and it it will make it harder initially for you to build rank. Basiclaly- a large blog roll dilutes your PR and makes more work for you.  Posted in SEO |
9 comments »Teach your old blog new tricks: 5 simple SEO tricks that can have your blog ranking better in 24 hoursSEO tricks that can have your blog ranking better in 24 hours Ever wonder why 70% of all RSS Pieces real estate blogs have first page search engine placement? 1. We have a great, feature rich blogging platform and 2. We advise our bloggers to use simple SEO techniques that work fast. These techniques are so simple you can begin implementing them in minutes and start seeing results within 24 hours. Don't believe me? Ask Cyndee Haydon, Mariana Wagner, Laurie Manny, Ines Garcia, Diane Aurit. Dennis Blackmore, etc. Heck, ask people we help that aren't our clients like Colleen Kulikowski. (That's right- we help people that aren't our clients- so, unlike other vendors- our HELP and advice is ALWAYS FREE and publicly available. I, personally, host daily public webinars where I DO NOT PITCH my services. I give you the help you need to make your website and/or blog a success. So, if you like what you find here... come and join one of the public webinars. I pormise you - you will learn something new and valuable.) Posted in SEO |
8 comments »High PR sites, EDUs, Directories, still a link builders best friend according to leading SEOs at SMX
Read also: Is Mary McKnight a Black Hat SEO? SMX is one of the biggest Search Engine Marketing conferences with events in many major cities across the world. This event particular is SMX Advanced (Advanced means this info is from Big Boys for Big Boys) and is being held in Seattle as I type... OK, right now all the leading SEOs are out buying each other beer and laughing about how the little people (like me) hang on their every linkbaitable morsel of Google wisdom. Today's most interesting panel: Blow your mind link building techniquesThe usual suspects: Moderator: Greg Boser, President/CEO, 3 Dog Media, Q&A Moderator: Matt McGee, SEO For Hire (a personal fav since he has graced our blog with his illustrious presence), Roger Montti, Founder & Owner, MartiniBuster.com, Jay Young, Owner, Link Fish Media, Inc., and Stephan Spencer, Founder and President, Netconcepts. Things to take away from the link building panel1. EDU links are the "whitest hat" links you can get. No one gets banned for having EDU links.That being said, they may also not be the magic bullet to your site's success. You need to look for links from EDU pages that have some authority and some valuable content. To find these pages you use common operators in Yahoo:
Read also: How to get .edu backlinks, the holy grail of backlinks Posted in SEO |
