Real Estate Agents are moving more of their advertising budgets into Web Marketing.  With a staggering 81% (NAR 2005) of homebuyers using the Internet as their primary research tool, agents are starting to put their money where their market is.  According to a recent report published by Classified Intelligence, Real Estate Agents are diverting more of their budgets into online advertising, citing a continued movement away from traditional print media. ClickZ.com reports that the majority of spending is on the Realtors’ own website, adding additional capability such as MLS Search. A rapidly growing percentage is being spent on search marketing (Sponsored Listings aka Pay-Per-Click and SEO). The typical Realtor spends $1,150 a year on marketing. The top ten percent of Realtors spend $10,000 or more a year according to the NAR 2005 Member Profile.



ClickZ.com also reported the following ad-spend trends among Realtors.  Sixty-one percent said They did NOT advertise on local newspaper sites.  One-third said they spend 20% of their marketing budget on local online newspaper websites.  Fifty-Eight percent said they were not yet using local-search advertising.  One fourth said they put 20% of their budget into search marketing.

Online Ad Spend Expected to Reach $1.8 Billion This Year. Half of this $1.8 billion will be spent on third-party lead generators. Search Engines account for about 27 percent of real estate related online ad revenues with Google picking up the lions share, Yahoo! and MSN following the search giant. The remaining ad revenue will be captured by websites of local newspaper, radio, television, and magazines. 

eSourceAgent.com specializes in online advertising for Real Estate Agents.
Mark Sprenger
eSourceAgent.com
1-866-400-7710

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