Real Estate Agent and Brokerage Blogs

Part 3 in this month long series covers real estate blog ideas from establishing yourself as a local expert to building authority as a problem solver.  Learn the ins and outs of starting a meme to the value of gossipy posts that keep visitors coming back time and again. See how Realtors across the real estate blogospheres are giving content a unique spin with these 10 wild and wacky ideas. 30 down, 334 ¼ real estate blog content ideas left to go!

21. Example marketing establishes that you are a problem solver

As a Realtor, you have the unique ability to solve problems most people feel are overwhelming. Talk about your past experiences. People like to know that not only do you understand their problem, but that you have solved the very same problem for other clients. Example marketing helps you to establish your position as an expert and problem solver while also emotionally connecting with potential clients that share a similar problem.     

IDEAS:

• How I helped a seller out of foreclosure
• Sure fire ways to overcome a low appraisal
• How your Realtor can sweeten up a sour seller

READ ALSO: Real estate blog marketing 101

READ ALSO: Humanizing a real estate blog

EXAMPLE: See Searchlight’s post on Always be ready to show. This great post uses the Realtor’s own experiences with showing listings to demonstrate the frustrations of how “by appointment only” or “2 hour notices” for showings can dissuade a buyer.

22. The Gossip

Please, we all can’t get enough of Star Magazine in the grocery line. I may not buy it, but I read every juicy little nugget I can while the husband unpacks the cart! It’s an unfortunate fact, people love sensational gossipy news. If your area is predisposed to having celebrities in town or you have a local scandal, blog all about it. It will drive traffic in droves to your site and possibly get you syndicated!

IDEAS:

• Councilman Harry puts your home sale in jeopardy with higher taxes
• Johnny Damon sells Fort Myers home, take the virtual tour and see how a World Series winner lives
• Why Rod Stewart makes a bad neighbor

EXAMPLE: Nobody, but nobody does gossip better than Christine Adler. And it’s not just because she’s in Broward County, Florida. She’s a hot ticket with a lot of inside dish. She has an entire category on her blog dedicated to Famous people Living in south Florida. This a weekly column that drives in tons of traffic to her blog! I highly recommend doing an occasional gossip-y pieces like this.

23. Use a video

Too beat to blog? YouTube it. Find a great relevant local, educational or industry related video on mega site YouTube and post it.

READ ALSO: Almost Famous: how to create viral video

READ ALSO: How to embed YouTube Videos in your blog

EXAMPLE: See how the Kevin Orak took a beach break with this local surfing video?

Read also: How to embed YouTube in a blog post

24. Talk about builders in your area. 

New construction is always a great topic for your blog. Builders are always making news, so whether they are starting new construction, stopping construction or even being investigated, blog all about it.

EXAMPLE: Check out this post by about Beazer being investigated for predetory lending in this article over at Urban Diggs.

25. Start a Meme

For those of you that don’t know what a meme is: It’s a thoughtstream carried from one person to another, or, to be more precise, a “unit of cultural information transferable from one mind to the other,” so says Wikipedia. Basically, it’s the blogging equivalent of a chain letter.  The cool thing about blogging is that the meme can be tracked. Entire websites are devoted to doing just that. Some memes, however, are deliberate…sort of a social game to build community and engender relationships. Whenever you start a meme, make sure you make it about something personal- there are two “me-s” in meme because a good one should be all about “me.” People like to talk about themselves and a meme that asks somebody to do just that will always be popular and ensure success.

READ ALSO: What is a Meme?

EXAMPLE: Paul Cheney’s:  I was Memed by a Diva.

26. Talk turkey about how to select a Realtor or how to get a bad Realtor relationship

Most consumers, especiall first time home buyers don’t know the first thing about how to select a Realtor, so get down and dirty in a specific how to post that details what to look for in a Realtor, why a buyer/seller needs one and what to do if they find themselves in the wrong Realtor relationship!

EXAMPLE:  See how Mark Flanders get’s the word out on Realtors in these two posts: I don't like my agent! What do I do? and Shopping for the cheapest realtor is not a good idea

27. Talk subprime lending

We all know the subprime lending market is a hot topic right now, so, capitalize on all that mainstream media attention. Let readers know you are an authority on lending and understand the recent developments in the lending market. Get the word out there about sleezy lending schemes. Go for broke; list companies that have recently made headlines for their underhanded practices, use examples from your experiences of clients that may have been swindled by their broker or how you helped an unsuspecting client avoid a mortgage tragedy.

EXAMPLE: See how the illustrious Broker Bryant covered subprime cheats in this explosive piece: Subprime Lending Liars and Cheaters

28. Appraisals: every once in a while that low appraisal comes in, talk about it

Appraisals are a part of the real estate business and every now and again an appraisal comes in that threatens to kill a deal. Talk about it. By covering a topic like this in depth you establish yourself as an expert and often can help work a buyer or seller through how to overcome a bad appraisal to salvage the deal. A post like this can be a beacon of hope to a nervous client.

EXAMPLE: Check out how Quad Cities’ Favorite Realtor, Lucky Lang, turns the heat up on bad appraisals and explains how they affect both buyers and sellers in this expose post.

READ ALSO: How to write a blog that generates leads

29. Talk about your local schools

Thanks to the lovely Colleen Kulkowski for this hot topic tip. More homeowners are parents than are not. So, cater to parents by reviewing schools, posting bus schedules, featuring teacher, listing PTA events and meetings, allowing a special student (high school paper editor, etc) to guest post on your blog once a month, announce school fundraisers, reunions and activities, etc.   By creating a school resource for both parents and students, you will attract more local eyeballs and ain’t that the point of your blog?

EXAMPLE: Check out Colleeen’s announcement of a school event in this post.

30. Profile your town, your community, your neighborhood

You are a community expert, you probably know your farm areas than most of your clients so show them why they want to hire you by giving them inside glimpse of what each town, neighborhood or community you sell in is about. Cover the basics like the population, demographics, history, architecture and then branch out into housing data. This is a good post to include a call to action with. So, ask for the readers business by including your name and phone number and a brief blurb about how you can guide them through their next home purchase in town X.

EXAMPLE: see how Ann Cummings gives a mile high overview with plenty of high quality photos of Greenland, NH in this post.

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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