Real Estate Agent and Brokerage Blogs

Part 6 in this list of real estate blog ideas covers everything from protecting your credit during a divorce to justifying your fee and comparing the serive levels of discount services to yours. Learn how to build your credibility as a local resource and real estate expert by detailing your clients experience.   See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 60 down, 305 ¼ real estate blog content ideas left to go!

51. Talk specific credit issues like divorce

Every borrower’s credit comes under scrutiny during the mortgage process, so don’t be shy delve right into the life issues that affect credit. For example, when a couple divorces, they will likely be looking for separate digs in short order, so managing their credit through the process is essential. Help to guide them through it. 

EXAMPLE: Check out how Mark Flanders covered the divorce issue in this credit protection piece, Protecting credit through a divorce.

52. Invite another respected industry voice to post on your blog

There are lots of other real estate bloggers out there that are chomping at the bit for the chance to post on a popular blog. You can select another industry blogger you know or go local and choose a lender or interior designer you have worked with. Ask them to write a tutorial article and let them plug themselves at the bottom of the post. Everyone comes away a winner. They feel like they got free advertising and you got to play hooky for a day from your blog.

READ ALSO: The lazy’s man’s guide to real estate blogging

EXAMPLE: Check out how Laurie Manny got mortgage guru Brian Brady to post a multi part piece on mortgages in this series.

53. Community events

Everybody likes to know what’s going in their town or soon to be town. Simply pick up the Sunday paper, turn the community calendar section and use it as a guide for a quick yet info packed post on what singles, families, couples and the retired can do to spice up their week. Remember, you need to position your blog as a resource for the community as a whole to drive in local traffic even if that traffic isn’t buying or selling a home today because one day, they will be buying and selling a home and if your blog is their local resource, you will likely become their Realtor too.

EXAMPLE: Check out how this Chicago blogger covered the annual Chicago House Pullman Tour in this post.

54. Teach sellers how to sell their home during the holidays

The holidays are a special time and they can be especially special when you are selling a home. Of course, you as a Realtor, know that there are some tricks to selling a home over the holiday like keeping decorations to a minimum. So, take the time to write a guide for your holiday sellers on how to stage their home appropriately for the holidays to capitalize on the season.

EXAMPLE: See how this Indianapolis Realtor covered the basics of holiday selling in this perfectly crafted list.

55. Don’t tell, show sellers how you market their home

Build your credibility as an expert listing agent by actually talking about how you market your listings. With more and more consumers questioning the Realtor fee, this is a great way for you to justify your fee to potential clients. Give them an idea of different media channel and networks you tap to advertise their home. Be completely transparent and tell them what you do as an expert to market their home and get it sold. 

EXAMPLE: Margaret Rome really drove the point home that she is a Realtor working for the home owner by investing herself in print media advertising as well as Internet advertising to get the home sold.

56. Profile a client

This idea came to me from the Project Blogger competition. I ran across PlainfieldRealEstate’s coverage of one of their favorite families, the Fisher family, who’s daughter donated her hair to Locks of Love. The story was heartwarming and provided pictures and valuable links to the organization with information on how to get involved. It was exactly the type of story that will drive local traffic to the blog and engage readers emotionally. So, find a satisfied client and profile what they have been up to. 

EXAMPLE: Read the PlainfieldRealEstate blog’s story on the Fisher family.

57. Explain your fee

You deserve every penny you get. However, with so many discount services out there, consumers are starting to question a Realtor’s fee, so explain what the differences are between what they get with a discount firm and what they get by hiring you. Detail the charges, the services and the results. Explain that you get what you pay for and the a bargain today isn’t always a bargain tomorrow.

EXAMPLE: This is a great post from a Massachusetts blogger on Why paying for a discounted commission is no bargain.

58. Tell sellers what not to do when selling their home

Just as important as giving a guide to what to do when selling a home, is providing a list of things sellers should NEVER do. Why? First, people are drawn in by posts instill a little fear and a good “what you shouldn’t do” post does that exceedingly well because the question in everyone’s mind is “am I doing something I shouldn’t?” Second, giving away tips that will save a seller heartache later is the best way to establish yourself as a knowledgeable expert.

EXAMPLE: Check out how this Michigan Realtor compiled a quality list of “Thou Shalt Not’s” for sellers.

59. Show buyers what the client experience would be like with you

There is no better way to show what you know and establish yourself as a problem solver and market expert than by detailing a client experience. So, create a journal style entry detailing a client experience. Briefly profile the client’s price range and home needs, then take the reader on a journey of the homes your buyers saw and the negotiation process. Show them how your buyer was able to save considerably or work through a difficult closing with your help.

EXAMPLE: Check out how this Reno real estate blogger detailed a buyer getting a killer deal by working with him.

60. Show interesting home improvements in your listings

You probably see more homes in a month than most people do in their entire lives. That means you know what works and what doesn’t and you know something cool when you see it. So, if you see an interesting little detail like a unique door, basement conversion, faucet, finishes or wall treatment in a home, take a picture and blog about it. It’s a nice way to soft sell a home by focusing on the interesting details. It may give your readers some ideas on how to improve their homes for a sale. 

EXAMPLE: This NYC blogger saw an interesting backlit backsplash and provided information on the manufacturer along with pictures to whet any interior decorators appetite.

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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