Real Estate Agent and Brokerage Blogs

Part 13 in this list of real estate blog ideas covers everything from grilling your readers to giving them extra-curricular activities.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 130 down, 235 ¼ real estate blog content ideas left to go!

People like to win things. Give away something cool, like a $50 gift certificate to Starbucks, and hold a drawing. Just write a post explaining this contest and ask people to leave a comment. The winner will be randomly selected from within the comments you get. Be prepared, though, you’ll probably get a lot of weird comments. You may also want to put in a disclosure that you are monitoring all comments, and what is not acceptable.

EXAMPLE: Here’s a contest that gives away a copy of Seth Godin’s book, The Dip. I like the way this post was written, and I like the prize. 

By this I mean one of two things: either make up a phase all on your own, or promote one that someone else came up with and you just LOVE. Who knows, maybe it’ll take off and you’ll be forever credited with inventing a hot new phrase. Maybe you’ll even get recognized by Webster’s if you go the extra step and make up a new word.

EXAMPLE: Always witty and fun to read, here’s a post proclaiming, “You’ve been Redfinned!”   

I know, I know, your job is to get people to buy and sell. You want to put everyone into a home of their own. But you know as well as I do that not everyone SHOULD be in their own home! 

EXAMPLE: Make a list of all the reasons why a person shouldn’t be a homeowner. You don’t have to have serious reasons. They can all be comical, like, “You don’t want to be responsible for replacing the hot water heater in 10 years.” 

At least once in your life, you’ll spend 6 hours Google-ing a How-To. I know, I do this every weekend! The list is never-ending: How-To Build a Pond, How-To Paint Faux Finishes, How-To Install Bead-Board… you get the picture.

EXAMPLE: I really like this particular How-To, and I may actually bookmark it, because my home could use a little extra curb-appeal. While my green thumb is in good working order, my design-eye seems to be broken. 

We all are. Why is everyone so bored all the time? It’s like we need constant action to entertain our multi-tasking, over-fried brains. And that’s just the adults! The kids, oh my… your readers are about to throw their children out the back door of the speeding minivan!

EXAMPLE: Well, there are things to do and places to see, so get out there and investigate! Laurie did. I really want to visit California now, because this place looks great. It may not be too kid-friendly, but I already feel more relaxed just from looking at the photos! 

Maybe I’m revealing my own ignorance here, but I was not aware of what a “Distressed Property” was until I read this. Sure, I’ve heard the term, but I had no idea what it meant.

EXAMPLE: I learned a lot from this post. It tells me (in non-Realtor terms) what the different types of Distressed Properties are. This is recommended reading for anyone who is as blissfully ignorant as myself. 

Again, I realize that you are in the business of selling homes. I get it, and that’s great. But I have a new approach for you. Write a post about how much a renter spends over a course of say, ten years, and then compare that to the buyer. I know what you’re thinking, that the down-payment alone equals way more expense for the buyer, right? Maybe not…

EXAMPLE: This post disappointed me at first, because as a new home buyer, I am constantly looking for reassurance that we made the right decision in buying a home. BUT, don’t despair! Keep reading, even when it looks bad! It gets oh, so much better for us homeowners. We all made a great deal. (Note: Make sure you can add, subtract, and perhaps multiply before attempting to write a similar post. The math parts are pretty important). 

You know that family, that like, half of all your local roads, schools and hospitals are named after? Who ARE those people, and why are they SO important? Good question—why don’t you find out?

EXAMPLE: Similar to building a family tree, but easier, this is a research project. So get your butt down to the library (you know, that one named after that same family..?) and crack a few public records archives. It really won’t take long, and you’ll end up with a pretty interesting piece for your blog. 

It’s time to come out of the closet as the liberal that you really are. Stop trying to hide it, I know your secret! Voice your opinion about something political. That’s a good way to spark a controversy. We all know that people love to be opinionated about two things: politics and religion.

EXAMPLE: This is a good example of a political statement from a blogger. It’s also a good idea to reference the news article you’re quoting, and put links to it in your post. That way people can get the facts as well as your opinions, and knowledgably comment with their own opinion. 

Everyone loves the “What if…” questions. It’s fun to try and figure out how you’d act in situations, or what you’d think. Ask your readers a question for them to ponder and what their thoughts are. You could even do this in weekly installments, and it doesn’t even need to be Real Estate related!

EXAMPLE: Here’s one, about the all-important topic of Going Green. This blogger’s asking a question AND being trendy all at the same time! 

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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