Real Estate Agent, Brokerage and Mortgage Blogs

Think of this as the Blog-tionary. Each week, I’ll give you a new term so you can broaden your horizons and enhance your vocabulary.   You’ll need a larger vocabulary anyway, to go with your fabulous new grammar skills. Plus, now you’ll be able to talk tech at your next family function, and truly earn yourself the title of “My Cousin the Computer Geek”.

This week’s term: Permalink

Permalink means Permanent Link. I seriously hope you already knew that. Permalinks are assigned to posts to avoid broken links after the post has been archived within its site. If you’re a good little blogger, you’ll link to other blog posts fairly frequently. Well, wouldn’t it be annoying if you linked, and once the post got archived the link became invalid? That’s what we call a broken link, and those are very, very bad. Permalinks are also quite useful in terms of SEO (Search Engine Optimization), because the keywords will be right in the page’s address. That means Google will give you more props. Check out Problogger for more tips on using permalinks for SEO.

Additionally, the post should have a URL that makes sense. The URL should have your site name and the article name. For example:

This is visually appealing, as well as informative. It tells you the owner of the post and the post’s title.

If your URL doesn’t make sense, someone could permalink to it and later forget what it is. For instance:

www.rsspieces.com/tv4eusa97m/p=57

That doesn’t make any sense! It also doesn’t work, so don’t bother trying to click on it. You already did, didn’t you? Come on, do you really think RSS Pieces is going to use nonsensical links on our own site?

You can also check out the history of permalinks (yes, there is such a thing).

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