Real Estate Agent and Brokerage Blogs

Part 17 in this list of real estate blog ideas covers everything from writing a local bug guide to asking St. Joseph to help sell your house.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 170 down, 195 ¼ real estate blog content ideas left to go!

161. Lock Down!

The thing I hated the most when my house was on the market was the lockbox. It freaked me out that people would be coming and going when I wasn’t home. I required a lengthy explanation from my Realtor, along with a promise that no one was going to steal my stuff.

EXAMPLE: Bob Connors opened my eyes to this nifty new lockbox technology, and I think everyone should have one. How about writing an article on the how and why of lockboxes, and give some info about the latest models, too. 

162. Look, Ma, No Hands!

Remember when you were a kid and you had to show off your awards to everyone you ever met? Then, suddenly, you grew up a bit and modesty came in to play. Why is it that adults are ashamed of their accomplishments?

EXAMPLE: Jennifer’s not afraid to tell us what she can do! She wrote a short and sweet post about how she has been Posh’d. Congrats, Jennifer! 

Every part of the country has its own special wildlife. If you live in Maryland, you’ll remember the Cicadas that took over a few years ago. Those things were so gross! I don’t think they can see, which would make perfect sense because they fly into everything! There’s nothing like having a 3” bug with red eyes flying into your head at light speed!

EXAMPLE: If a blogger in Maryland had written a post like this before I visited in Cicada season, I could have avoided the trip altogether! Trust me, it would have been worthwhile to miss that visit.

Who wants to make a list? How about a list of the dos and don’ts, rights and wrongs of obtaining a mortgage? You know, basic stuff, like, “don’t get any more credit cards!” Believe it or not, a lot of people are unaware of these rules and need to be told.  

EXAMPLE: This post on Real Estate Undressed is funny and informative, and I love the way it’s written with all the “or's”. Larry, thanks for being a shining example! 

I actually have to credit my mother-in-law, Roseanne, for this one. She recently visited a religious store and bought me and my husband a gift: a miniature St. Joseph that’s supposed to help sell our house. Apparently you bury it near the mailbox, pointing in a specific direction, and it draws buyers to you. I just feel bad for putting the little guy in the dirt!

EXAMPLE: I laughed when I saw this post, not because it’s humorous, but because I realized that my mother-in-law isn’t the only one burying St. Joseph by the mailbox. I guess trends always follow desperation. 

It’ always a sad thing when we lose our local hero or celebrity. The entire world is doing their own tributes right now, but that doesn’t mean there isn’t room for one more: yours.

EXAMPLE: Lani really looked up to Lady Bird Johnson, as she admits in her recent post. Apparently Lady Bird was responsible for many of the wildflowers all over Austin. That’s how a tribute should be done. You should come away from it with more knowledge than when you got there. 

If you’re going to be something, it’s important to be the best at it. As a Realtor, I’m sure you have an opinion about landlords (don’t deny it). What do you think makes a good landlord? What makes people fail as landlords?

EXAMPLE: Here’s a good site on how to be a good landlord. This whole blog is dedicated to talking about tenants and how to be a landlord. There are also some cool ideas on how to fix things. If you have tenants, get your behind over there fast! It’s not often that a blog actually makes me laugh, but this one did. 

By looking in the fridge, of course! When a home is staged, it’s often difficult to tell if the owner still lives in it. Buyers like homes that are being lived in. Vacant ones just don’t have the same appeal, for some reason.

EXAMPLE: I loved this idea of putting stuff in the fridge in an empty house to make it look lived-in. I, too, am wondering about the milk, though.

You don’t have to start a mini-dictionary or anything, but it would be a good idea to throw a term out there every once in a while. Sometimes consumers come across terms or phrases we’ve never heard, and as our expert Realtor, you know what they mean. Of course, if you want to do a weekly term or phrase that wouldn’t be a bad idea, either. 

EXAMPLE: I had never heard the term Vanilla Box before, but now that I know what it means, it really makes sense. Your own descriptions should be straight to the point just like this one. 

Now you should write a series of ideas for new homeowners. It can be like a Honey Do list for the proud new owners. It’s overwhelming to buy a house for the first time, move all your stuff in, figure out how to operate the lawnmower…

EXAMPLE: First on the list: Change the locks! You don’t want the seller breaking in while you’re sleeping, do you? Not that that’s going to happen or anything. 

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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