I am a marketer.  I have worked on projects for everyone from Warner Lambert and Coca Cola to Warner Bros. Pictures.  I have used mainstream, graffitti, viral, ambient and buzz marketing tactics.  By far, my favorite marketing method is Guerrilla Marketing.  According to wikipedia, Guerrilla Marketing is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to.  Isn't that great?  I use Guerrilla Marketing strategies in every blog.  It helps with lead conversion and building trust.  Learn how to use Guerrilla Marketing tactics in your blog.

Let's see how you can apply them to your blog:

1. Base your blogs on human psychology instead of experience, judgement, and guesswork.
Create community by speaking to your readers as a real person.  Nix the business/real estate jargon and talk to them in plain terms.  Also, humanize yourself, slowly introduce yourself to them through your blog posts.  Give them a small slice of your life or persoanlity with each post.  Be funny.  I can be a ditzy blond sometimes and it comes through in my posts from time to time. 

Read also Humanizing a blog: how blogging is like bodybuilding

2. Be creative and use your imagination. 
Think outside the box.  Remember that real estate is not your only expertise.  You have a depth of knowledge in your local community that you cna leverage on your blog as well.  You may even have a whole other set of skills you can apply to the blog.  Do it.  Be a maverick. 

3. Measure your success by how many new relationships are made each month. 
Quantify your results in terms of traffic, leads and comments on your site each month.  Consider that each of the visitors to you site is a new relationship that you have formed.  Make sure your traffic, leads and comments grow each month. 

Read also:
Plan a blog war for increased traffic
Boost traffic by 40% in one hour/day

4. Create a standard of excellence with an acute focus. 
Write quality informative content that engages readers.  I could go on and on on this topic, but your best bet is to read my Blog Writing 101 article.

5. Forget about the competition and concentrate more on cooperating with other businesses.
Online networking is effective.  Find out if other businesses in town are blogging.  Comment on their blogs and see if they want to exchange "guest blogger" status with you.  The idea is you post a "guest blog" on their blog and they on yours.  It introduces each of you t a new audience of readers and helps form alliances with other local bloggers. 

Read also: Commenting for traffic

The best Guerrilla Blog Methods for Real Estate:

1. Hold a contest to incite people participate.  Sellsius recommends a home holiday decorating contest or look at Teresa's pumpkin contest.  Or check out this SEO contest.  I've also seen Realtors take pictures of various buildings in town and ask people the exact address for the contest.

2. Create a blog war to emotionally engage readers

3. Offer a day where you answer 5 reader questions as your blog post.  This will incite readers to contact you directly to submit thier questions.

4. Hold a weekly local trvia game in a post where you ask a piece of local trivia and see who gets the answer.  It helps people participate and you learn some crazy facts in the process.

5. Hold a town tour of scary places with stories or important places with the historical value through either a vidcast or pictures.  Do it once per week on the same day and you will be suprised how people respond.  It will help you connect with the local community which is exactly what you want to do!

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