RSS subscribers are the bread and butter of any real estate blog, so you need to focus on converting your visitors to subscribers. When a reader signs up to subscribe to your RSS feed it means that instead of coming to your website each day to read your news, your new posts are automatically delivered to their email or RSS reader. Basically, your RSS feed is your way of making sure that your visitors keep returning to your site and reading your content. So, lets take a look at how you to increase your blog subscribers.

Shout out of the day goes to CopyBlogger for these articles on how to go from 0 to 6,000 subscribers in 10 months and four simple steps to more blog subscribers.

1. Prominently display your RSS subscription signup above the fold (meaning towards the top of the page so users dont have to scroll to find it). Just about everyone recognizes that bright orange RSS logo, so always use a standard RSS logo- it makes people feel comfortable. 



2. Offer multiple subscription options. Allow more tech savvy users access to the raw feed while those less comfortable with technology can subscribe via email. 



3. Provide a dedicated subscription landing page. By creating a simple page that contains both your RSS and email subscription options and clearly explains your privacy policy and value of subscribing.

1. Make signing up easy with few steps. Check out this subscription pathway optimization research that determines that by reducing the number of subscription steps and limiting data collection to first name and email address, subscription rates climbed 711%



2. Provide a call to action on each post. At the bottom of every article, ask for your readers subscription. The theory here is that if someone made it to the bottom of your article, you are interesting to them. Interesting enough, perhaps, for them to subscribe to your blog feed. So, be sure to ask for that subscription!



3. Become a guest blogger. Market yourself to other blog readers by offering your services as a guest blogger on other popular bogs within your niche. For example, when the ever so gracious Pat Kitano allowed me to star on his blog in this article about real estate blogging, RSS Pieces subscriber base jumped by 16% and overall traffic by 22%. Not bad, huh? So, seek out other blogs in your niche and offer yourself up to science. Most blogmasters will welcome the chance to take a blogging break for a day. Just be sure to never recycle one of your blogs posts, duplicating your own content on someone elses blog is the quickest way to piss off any blog host.



4. Create a podcast show. Podcasts are hot, just check out mine! Interview movers and shakers in your town or satisfied clients. Now, market that podcast by listing it in iTunes and various podcast directories. 

Read also: How Realtors can use Podcasts

Read also: How to create a Podcast

Read also: 21 tactics to increase blog traffic by RandFish of SEOmz

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