One of the best pieces of advice I can give you about your real estate blog is that it doesn’t always have to focus on real estate. Sounds crazy right? Not really. Your website is about all the necessary details of your real estate business, your blog, on the other hand, is about you. It’s about sharing yourself on a personal level so readers become comfortable with you as a service provider. So, with that in mind, I thought I’d share some very unique and out of the box ways you can incite reader participation and grow a loyal local audience. Each Sunday, I’ll share a new idea with you.

Get Pet Owners Involved on Your Blog

If you think Fido is loyal, Fido's owner is even more loyal.  So, go target pet owners with special interest content on your blog to grow a loyal base of  readers with a common interest.  People love their pets and most people with pets are home owners or would prefer to have a home with a yard so their beloved Fluffy can run free. See where I am going with this? Tug on people’s heart strings by talking about pets and asking for participation. First share a heartwarming story about your own pet then ask people to share their own stories about their pets in the comments. Also be sure to make the post a resource so it will become search engine bait by including lists of local Veterinarians, Groomers, Dog Bakeries, Dog Parks, Dog Beaches, Shelters and Pet Stores.

Example: My Heartwarming Pet Story

About 5 months ago, John and I went on a business trip up North and left our dogs, 2 champion bloodline, Razor’s Edge, Blue Pit Bull Terriers (Winston Churchill and Samson’s Hair Brush) and a Catahoula Leopard Dog (Penny, a formerly abused shelter dog) in the care of John’s brother, Mike. About three days into our trip, Mike arrived at our home to feed them and found our lanai and kennel area broken into and only the two pedigree Pits missing. Long story short, one of our lawn service’s employees stole our dogs. Mike reported them missing and filed a police report as the total value of the dogs constituted Grand Larceny. When we got back form our trip, we went to every Vet, shelter, groomer, pet store, etc within 20 miles looking for our dogs. 

UPDATE: The former lawn care guy claimed he sold the dogs to two different people whom he did not have any contact information for. Needless to say, this lawn care dude spent more than a couple nights in the clink. 

Every week, we faithfully checked in with the Gulf Coast Humane Society to see if either of our dogs showed up there. Sadly, they did not. Time passed and Christmas crept up on us. So, we left for Christmas to go back up North to visit family and attend Inman.    Shortly after we returned, John woke up one morning and said he had a strong feeling that we needed to check the humane society. So, he took off to Fort Myers and lo and behold he found Winston in the adoption area and as we was walking out to the front desk with the lost pet form and missing dog flyers he spots Samson about to be adopted by another couple. Both dogs had been found while were away! How amazing is that? I can’t say enough about the Gulf Coast Humane Society they gave our dogs a bunch of shots, tested them for heartworm, micro chipped them and most of all, loved them when we weren’t around.

Both our boys are home now. Samson is fine, but Winston, the bigger of the two, is a little worse for wear. It seems someone may abused him as he is a little timid now and he contracted heartworm during his big adventure. We keep Winny inside with us while his heartworm is being treated and Samson stays with Penny on the lanai just playing, basking in the sun and occasionally jumping in the pool to cool off. Winston loves to look out the sliding glass doors and is desperate to be able to join his brother and penny outside again. Our plan for them to avoid this situation in the future is to send them to “dog boot camp” so they can be a little more protective of themselves and us. So, once Winny has a clean bill of health, they both go off to Florida K-9 Services for intensive training.

Lost your pet in Lee County, Florida?

Fear not, check out Lee Lost Pets and you can reconnect with your baby.

Dog Friendly Places in Fort Myers

Dog Bakery in Cape Coral

Resources for your pampered pet:

Pampered Puppy

Modern Tails

Silver Spoon Pet Boutique

Related Posts