Part 2 in this huge series covers real estate blog ideas from humor to fear, myth busting to secret telling.  See how Realtors across the real estate blogospheres are giving content a unique spin with these 10 wild and wacky ideas.   20 down, 344 ¼ real estate blog content ideas left to go.

Missed Part 1? Read it here.

11. Get a laugh with a humorous linkbait post. 

Hey, there are days when you don’t awant to think about your real etsate blog, you don’t have time to pen a post or you are simply burnt out. While I never advocate fluff pieces, I do advocate link bait and viral posts which sometimes can be a bit fluffy. So, here is my crazy content idea of the week. Check out the nutty laws in your state or city and post them. They are sure to give readers a giggle and incite sharing.

EXAMPLE: See how Gena covered crazy California laws on her blog.

READ ALSO: Linkbait: crazy laws in America

12. Create a little fear

Nothing engages people more than the fear that we might lose something. Create a little fear. Make people feel like if they don’t read this their entire buying, selling, investing future is in jeopardy. Sounds crazy but the fear of loss is a compelling reason to dig deeper into some topic.

• 5 Things that will ruin your closing
• Are you preventing your home from selling?
• Will your open house be a flop?

EXAMPLE: Check out Aaron Dickinson’s post chronicling how a bad seller almost ruined a closing or this post by Jay Burnham on avoiding the 5 pricing pitfalls.

13. Pen ultimate guides

Strangely, people like to be told what to do. They like to be guided through processes. So, writing “Ultimate Guide” type titles always make for a popular post.  FYI: These types of titles and posts are called “tutorial marketing.”

• How to get an offer at an open house
• Ultimate guide to closing in 30 days
• What to do when a seller refuses your offer

EXAMPLE: See how Justin over at HisMove covered the gamut in this ultimate guide to top ranking in local real estate searches

14. Write a tutorial

Buying or selling a home is a major life decision. People like to know what to expect. Prove your authority on the matter by guiding readers through the different processes of buying and selling homes with step by step tutorials. 

• How to buy a home in Cape Coral for $50,000 under value
• A Realtor’s secrets to selling your home for top dollar
• How I qualified for a great mortgage with bad credit

READ ALSO: Build credibility with tutorial marketing

EXAMPLE: See how BiggerPockets covers the ins and outs of real estate investing with tutorials posts like this.

15. Gossip a little.

There has to be something going on in your town that is gossip worthy. Does the PGA stop at a golf course in your town? Are there a couple of local celebrities causing a ruckus? Is a big build threatening to devalue homes in a neighborhood? You can get this kind of info from either Google news or you local paper. Basically, if something interesting is happening in your community- blog about it. 

I live in Cape Coral, FL. Recently, we had an onslaught of Monitor lizard sightings. I tell agents in the area to start penning articles about monitor lizards because people are both fascinated and terrified by these wild reptiles that will eat Scruffy. 

READ ALSO: What Madonna can teach you about blogging

EXAMPLE: See how Christine Adler drove some traffic to her site by covering the story about Donald Trump flying a flag that was too large on his Mira Largo property.

16. Talk about local sports. 

Go after niche markets like sports aficionados. If your baseball or football team is hot, blog all about it. For example, Fort Myers goes baseball bonkers during spring training because it is home to the Red Sox training camp. I recommend our local Realtors cover the pre-season games and which players are buying and selling in the area on their blogs.   Surprisingly, those types of posts drive considerable local and national traffic. While it might not be completely real estate related- it is local and it does engage readers, so go for the gossip- people love that guilty pleasure. It will definitely help to build community and drive participation on your blog.

READ ALSO: Real estate blog writing 101

EXAMPLE: See how 1SiliconValley used the NFL free agency metaphor to talk real estate turkey in this post

17. Lash out at something

Look for local hot buttons. Are property taxes on the rise? Is a local act that would pass a downtown restoration evicting existing residents? Has home owners insurance become increasingly harder to find? Figure out what types of local events are affecting home owners and blog about it. Always take the position of the home owner (people like professionals that stand up for their interests) and keep it real. Be sure to promote your controversial post- tell, friends, family, neighbors, even call the press if it is a hot enough issue.

READ ALSO: Plan a blog war for increased traffic

EXAMPLE: As always, the incomparably Greg Swann is the undisputed king of controversial posts, just check out his blog any old day of the week and you are sure to find one there.

18. Get the party started. 

Use entertainment like local gossip, contests, polls, quizzes, restaurant reviews or events to tickle a reader’s funny bone, spark participation or commenting. If you can make someone laugh or get them to participate in a blog event then you have likely won their readership for a while. Your regular readers are your best prospects and your best marketing tools since they are most likely to spread the word about your blog to the people they know. 

• Best Cape Coral Christmas Decorations
• What famous Red Sox Pitcher is looking for a home in Cape Coral?
• Cape Coral’s 10 Best Restaurants

READ ALSO: Guerilla blog marketing

EXAMPLE: Check out how this Sacramento blogger turned 24 hours, a sign pickup and a Starbucks gift card into one heck of a contest.

19. Dispel a myth

There wouldn’t be a show called Mythbusters if people didn’t like their myths busted. So, bust those myths. 

• Myth: You can’t get home owner’s insurance in Florida
• Myth: I'll get the best deal on the house if I call the agent listed on the For Sale sign
• Myth: Our new kitchen is a great improvement and will improve our home value

EXAMPLE: See how the Seattle Bubble Blog debunks common real estate myths in this post.

20. Tell a secret

Realtors, I know you know things that average home buyers like myself are just in the dark about… Share them. People like to think they are getting “exclusive” or “secret” information. Doesn’t a secret peak your interest?

EXAMPLE: See how Laurie Manny let’s buyer’s in the secrets to avoiding getting ripped off by their lenders in this post.

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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