Part 5 in this list of real estate blog ideas covers everything from homeowners insurance and natural disasters to blogging listings and local business news. Learn how to create linkable resource posts that give background on your town while offering up quality sources for additional information that children can use for school papers and adults can reference in times of need.   See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 50 down, 314 ¼ real estate blog content ideas left to go!

41. Blog listings

That’s right, post your listing right in your blog. Your blog gives you the opportunity to give additional information, pictures, video, etc. about a listing and link out to other local resources. It’s a good way to how sellers you are marketing their home while it can also offer buyers more info than the MLS. Be sure to turn comments off on a listing post as you certainly don’t want disgruntled neighbors telling the world about the sewer problem or a jilted agent talking trash about the seller.

EXAMPLE: Here is an example of a Realtor posting the listing directly into their blog, Burbed. Now, if you want a power packed blog with full search capability and high impact formatted listings, see how an RSS Pieces blog handles listings: Cape Coral listing

42. Talk staging

Staging can be the difference between whether a home sells or sits on the market. As a Realtor, you have a good idea of what will help a home move faster, so go ahead and share it in Ultimate Guides to Interior Staging, Curb Staging and Yard Staging. Give before and after pics of homes that have been staged and explicitly say what works and what doesn’t. these can be great enduring posts that you can refer your sellers to time and again.

EXAMPLE: See how Ann on 3Oceansrealestate took on staging in this multipart series.

43. Talk about local businesses

Get out there and interview an up and coming entrepreneur or even a popular shop keeper. If a popular business is being bought or sold in your area, be sure to tell your readers about it. Link liberally to the company’s website(s) and talk specifically about the founders, owners and general history of the business. Show that you keep your finger on the pulse of

Read also: Drive Traffic with Reviews and Interviews

EXAMPLE: Who’s covering local businesses successfully? Christine Forgione, of course! See how she covered the sale of a local burger business in this post.

44. How to select an investment property

Real estate is a great investment and while most people know that simple fat already, few actually know how to go about finding a quality investment property. Offer up a complete guide to investing in properties within your farm areas. Compare and contrast different types of investments, the tax liabilities, the income potential and the overall responsibility of the property.

EXAMPLE: See how Bigger Pockets covers investing in new, unique and interesting ways.

45. Homeowner’s insurance

Every home owner needs it, so cover it. Down here in Florida, Homeowners insurance makes news on a weekly basis because more and more of the insurance companies are pulling out of Florida due to our penchant for natural disasters. Even if your area isn’t in a hurricane, flood, earthquake, mudslide or tornado zone, it is worth it to provide humorous little stories of clients that have had a freak home disaster and how their insurance company handled it. Give advice on what to look for in a policy, possibly make recommendations of agencies you have had experience with or heard good things about. Remember, being a resource is the best thing you can do to build your credibility with a reader.

EXAMPLE: While Home Insurance Guide isn’t really a real estate blog, it is a great example of how valuable articles can be written about homeowners insurance. Check the site out, you may even learn something.

46. Become a traffic resource

You drive throughout your farm area more than most people, so you probably know where new road construction is taking place and where speed traps and traffic cameras are. Everybody wants to know how to avoid getting a ticket, so share your hard won knowledge.

EXAMPLE: See how Blog Arizona covered the locations of various traffic cameras in this expose driving piece.

47. Share the books you are reading

EXAMPLE: see how Denver Lender turns his passion for reading into witty suggestions for readers. If you want to be really clever, you can make recommendations of real estate related books and even set up an Amazon shop to sell them to your loyal readers. Nothing better than making a fast buck off your blog while educating the reader. 

48. Talk local crime statistics

Whether you live in the safest city on earth or are a savvy city dweller that knows how to keep your person and property safe, you probably want to know the crime rates and if you have kids, you definitely want to know where those sexual predators are lurking in your neighborhood, so put together a post on crime rates with links to local predator resources.

EXAMPLE: See how this Connecticut blogger covered the topic by simply reminding people to check their community predator site for their children’s safety.

49. Get historical

Every town has a history, more often than not, that history is very interesting and has a soap opera like feel. Tell the story of your town. At the end of this kind of post, link out to historical resources like your local library, historical society and local museums. For example, I grew up in a town called Andover, MA. Not only is Andover the home of Phillips Academy where both President Bushes went to high school, but it was populated by Indians, near Lawrence and Lowell, popular mill towns in during the early part of the industrial revolution and chock full of historical landmarks. That’s a lot of info I could easily parle into a series of posts about Andover.

EXAMPLE: See how Derek covers the history of Greene County in this post.

50. Natural disaster preparation

If you happen to be unfortunate enough to live in the strike zone of natural disasters like hurricanes, tornados, mudslides, recurring fires, volcanoes, etc, cover them. Use past events as examples of the devastation and always link out to resources about how to prepare you home for these types of events or how to evacuate if necessary. Become a quality disaster resource. These types of posts should only take place during the disaster season or if a recent disaster has occurred and they should include plenty of devastating pictures to impress upon the readers the potential damage caused by the event. You should also always provide governmental resources like the state preparedness documents and links to FEMA.

EXAMPLE: See how this Punta Gorda Realtor used the anniversary of Hurricane Charley to remind residents of the devastation caused by hurricanes and the importance of preparing for them.

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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