Part 8 in this list of real estate blog ideas covers everything from link building with ultimate guide posts to creating your own glossary of terms for the industry. Learn how to build backlins and provide search engines with fodder by penning simple keyword rich and relevant posts.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 80 down, 285 ¼ real estate blog content ideas left to go!

71. Create a series of posts that when strung together provide an ultimate, complete or fun guide to a particular topic.

A multi part post allows you to easily manage your time by only having to research one topic to research and write on for days or weeks by breaking the subject up into digestible pieces for readers.Another fun idea for series posts, is once you have completed the series, place them all into a PDF and offer them for download through your blog.The value of that is that you have now created link bait – meaning something that will drive both traffic and links back to your blog.Be sure to brand out that PDF so whenever someone reads, they know exactly who wrote it and what site they got it from.Promote yourself unashamedly throughout the PDF!

EXAMPLE: Christine Adler, without question, has some of the most entertaining real estate blog posts out there.She covers a lot of celebrity and luxury property happenings in the Fort Lauderdale area.But her recent series of TOP TENs really caught my eye: Top 10 List to Top All Top 10 Lists

72. Announce your Open Houses

Remember that cool RSS feature that delivers each blog post directly to your subscribers email as soon as you post it?Well, leverage the technology to announce your open houses.Simply post each open house to your blog and let those automated technologies do the rest.

EXAMPLE: Check out Laurie Manny’s mention of her open houses on her blog.Geez, this woman lists more properties in a week than most agents do in a year!

73. Get personal, tell people about your recent purchases, children’s soccer games, new acquaintances or associations…

I can’t say this enough: IF YOU WANT YOUR BLOG TO GET READ, YOU NEED TO BE INTERESTING!YOU ALSO NEED TO BE PERSONABLE.THAT MEANS IT AIN’T ALWAYS ABOUT REAL ESTATE.The oldest rule of sociology is: People like people who are like them.Meaning- if you have the same interests, desires, hobbies, lifestyle, etc as your readers, then they will like you.In order to show them you are like them, they need to get to know you.So, every once in a while tell people about yourself by telling them about some new super cool toy you just bought yourself at a local shop or how your kids just love the new soccer coach at the high school.Always bring the post back to the community by listing the local establishment you purchased the big boy toy from and how helpful that salesperson was or notating a schedule of local high school sporting events.

EXAMPLE: Just check out how Jay Thompson of The Phoenix Real Estate Guy poured his little geeky heart out in this ode to his new ginourmous flat panel monitor.This is a great example of a Realtor letting people in on who he is and what he loves.And, in a roundabout way, he is saying to potential clients, “I love technology and I know how to use it to market your home.”

74. Be Dr. Phil: Help your readers through the emotional aspects of buying or selling a home

Buying and especially selling a home is an emotional process.You, as Realtor, know more than anyone exactly how emotional your clients can get when the sign goes up, the offer comes in and the closing date approaches, so cover not just the “facts” of the process but the emotional aspects of the process.  Clearly explain how a client might feel at each juncture and how to overcome the sadness and anxiety.If you happen to have a psychiatrist or psychologist friend or neighbor in your building, this is a perfect opportunity to request an expert guest blogger that can give further insight into the conditions associated with home buys and sales.

EXAMPLE: See how Chris Schweiger covered Seller’s Remorse in this article.Note how he 1. Defines what seller’s remorse is and 2. Fully describes the feelings associated with it then makes it clear that these are NORMAL emotions that many sellers experience.

75. Talk the rules of renting in your area.

Renters may or may not be a large part of your business but nobody can argue that most buyers start out as renters, so be sure to cater to those responsible future home buyers by covering topics related to renting in your farm area.Topics you can touch on are; how many people can live in a rental property, discrimination and renting, rent control (if applicable), landlord disputes, average rental costs, etc.

EXAMPLE: Check out Almon Dizon’s post on how many roommates you can legally cram into a residence in her area.

76. Explain the importance of pricing a home correctly to sell quickly.

Like the Harper Team says, “Getting the price of the house right is the number one influence on getting a house sold and getting on with your life. Getting the price of the house right is the number one influence on getting a house sold...”So, fully explain how to price a home based on local market trends and conditions.I especially like the idea of using videos or links from third party sources validating your methodlogy.

EXAMPLE: The Harper Team takes on pricing in this post punctuated by a video found on YouTube which further explains the process and importance.

77. Answer the question, “How’s the neighborhood?” without violating the Realtor codes.

In many places, it can be tricky to answer the question, “How’s the neighborhood?”Many times you can’t say what you really think, whether it’s good or bad. While clients may be seeking your opinion, you may not legally be able to say anything that may be perceived as steering or discriminatory.Therefore, be sure to explain on your blog the the code you are bound by when asked that question, then steer your readers to sites that do give hard statistics on crime and education in your area.This helps to establish you as both an ethical Realtor and a helpful one!

EXAMPLE: See how this Connecticut Realtor gave a rather humorous account of recent showing, explained the code she and to live by when discussing neighborhood conditions and most importantly, gave links out to places where readers can find hard facts and figures about the neighborhood in this educational post.

78. Answer reader questions.

People have questions, you have answers.Open up your blog to reader questions and start answering them.Simple reader questions like how do I create interest in my expired listing, what is the purpose of a title search, etc, can be easily transformed into quality educational How To posts.

EXAMPLE: This Realtor is a question answering rockstar.Just see how he answered the question, “ How do I create interest in a home that has sat on the market too long?”

79. Create your own glossary of terms for the industry.

Most people, including me, have no idea what half the terms in my mortgage and closing papers mean.So, simply create a series of posts designed to define terms related to the industry.Posts like this, while somewhat on the boring side, do create quality fodder for search engines and can help educate visitors with specific questions.My best advice is to create a category dedicated to your glossary and add a new term at least once per week.Dedicate a single post to each term to flood engines with targeted and specific content.Be sure to write keyword rich copy and tag each post appropriately.These are simple posts that can, overtime, add considerable value to your blog.

EXAMPLE: See how this blog dedicated a single page to defining common mortgage terms.

80. Give seller’s tips on how to spruce up their exterior for a quick sale in small digestible posts with plenty of local resources.

While extensive guides to curb appeal make for great posts, you can always write a post on a single aspect of beautifying your property’s landscaping, paint and amenities while giving

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

Related Posts