Part 10 in this list of real estate blog ideas covers everything from flipping houses to swapping them.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 100 down, 265 ¼ real estate blog content ideas left to go!

91. Flip it Good! 

For all you HGTV fanatics out there, house-flipping is a really cool idea that you just HAVE to try, right? Well, house flipping is sometimes not all it’s cracked up to be. As a Realtor, you know the pros and cons of this endeavor, so why not inform your readers? Tell them how they can effectively buy and flip a house, and they may want you to help them buy their
“flip”. Many of them will be thankful, because you may help them avoid potential bankruptcy later!

EXAMPLE: Here’s a great blog about flipping, it’s very informative and written to be interesting.

92. What Were They Thinking???

You can’t deny that strange trend in your neighborhood where people feel the need to put toilets in their front yard and fill them with plants. Odd, yes. But also interesting news. Maybe it’s not toilets, in your town, but there’s something equally weird going on. Drive around town and snap some shots of the most interesting of this phenomenon (whatever it is), and post them on your blog for your readers’ entertainment.

EXAMPLE: In Laurie Manny’s farm area, mailboxes are the talk of the town. Check out these unusual twists the residents have come up with! You can also do a poll for your readers, and have them vote on which picture has the strangest of the strange.  You can announce a winner later in the month, encouraging people to come back again.

93. Selling Psychology

There has been some speculation that the media is usually responsible for the way the market goes. When people hear that the market is going to crash, they freak out and stop buying, which, in turn, causes the market to crash (imagine that!). Do you have an opinion on the subject? I’m sure your readers would certainly like to hear it. Perhaps you can also use the opportunity to tell your readers your theories on how the market is going to bounce back stronger than ever (maybe you can cause a ripple effect of home-buying!).   

EXAMPLE: More of a factual take on the subject, this particular article is really informative. Maybe you’ve never heard these theories before. Well, here’s your chance to learn more!

94. Taming The HELOC Monster

Ah, yes, the Home Equity Line Of Credit. What a confusing topic for a first-time home owner. I have to say, I am in the process of getting one of these myself, and I don’t think I could possibly be any more confused about it. There are so many complicated financial aspects to buying, owning and selling a home, we consumers can use all the help we can get!  Why not shed a little light into that dungeon where the banks keep the HELOCs and help out the general public? The banks are certainly not going to tell us what we’re getting ourselves into! 

EXAMPLE: This is a post that I found particularly useful, in that it gave me a lot of ideas for paying off my HELOC later in life. There are probably many more options out there, and your readers want to know what they are!  Dining at the Home Equity Buffet

95. What Do You Mean, I Need Insurance for My Mortgage!?

Buying a home for the first time, and finding out that homeowner’s insurance costs as much as it costs is scary enough, but what many buyers don’t know is that there is such a thing as mortgage insurance. But many of them will end up needing it anyway (except for the fortunate few who can put more than 20% down). Mortgage insurance may not be popular in your neck of the woods yet, but it is becoming more widespread quite rapidly. There are also tricky tax deductions associated with these insurance standards, so why not educate your readers now? That way, everyone is prepared.

EXAMPLE: For an incredibly informative peek into these new tax deductions, check out this article from The Wall Street Journal. It’s a lot to take in at once, so pace yourself!

96. Pat Yourself on the Back!

You know those comments and emails you get sometimes, that make you feel all warm and fuzzy? Aren’t those great? Well why not make them public? Using reader comments as a blog post is a great way to make your readers feel like you actually read their comments, and at the same time you’re making yourself look good! It’s a win-win situation!

EXAMPLE: At Miamism.com, they’ve got the right idea! Here’s an entire blog dedicated to the good things people had to say. 

97. I’ll Show You Mine if You Show Me Yours…

Get your mind out of the gutter, I’m talking about houses! Maybe you’ve heard about this recent trend of “house-swapping”, whether on permanent or temporary terms. Some people swap because they want to spend a week’s vacation in a different area of the country, but don’t want to stay in a hotel and leave their own home empty. So swapping alleviates both of these problems (as long as you’re okay with a stranger inhabiting your home for a week…). The other reason people swap is because they want to relocate, but can’t afford to move because of a low cycle in their local real estate market. So, say a family in Florida wants to move to Virgina, and a retired couple in Virginia wants to leave for somewhere warmer to retire, and voila! a successful swap! Sometimes there are monetary arrangements made in addition to just the house swap, to make up for any equity differences in the two properties. Do a little legwork on this growing trend, maybe even interview some people that have done it. It will make an interesting post to read about another person’s swap experience!   

EXAMPLE: This blogger actually plans to assist her swappers in the transactions—an interesting idea!

98. Ask for Opinions

After hiring the ad agency, getting the final “perfect” ad completed, and locating the media outlets where the ad will appear, you suddenly have stage-fright. Will people like it? What if they don’t? Is it too edgy, offensive, boring? Not edgy, offensive, boring enough? Stop stressing and start asking! Post the ad on your blog and ask for feedback, that will do an awful lot to relieve your unnecessary stresses! 

EXAMPLE: Check out this plea for help, accompanied by a brief explanation. If you have more than one ad you want feedback on, feel free to post them all! People usually like to give their opinions and feel like what they’re saying actually matters to someone.

99. Is Sheets a Scam?

You know that guy Carleton Sheets, who claims that you can buy a house with no down payment? Well, he can’t be a complete fraud, can he? Everyone has seen his infomercials, and we’ve all wondered if that was possible. Maybe, maybe not. Why not do a little research and see what you come up with? Your readers will be interested, and this is a post that could generate a lot of comment (that’s a good thing!).

EXAMPLE: This is a good place to start checking into the topic. Apparently a lot of people have an opinion on this Sheets guy! 

100. The Way We Were

I find it fascinating to compare the past to the future, especially when we’re talking about the value of a dollar. Remember when gas was only eighty cents a gallon? Well, I don’t, but it’s still pretty neat to think about! Not only have gas prices fluctuated like crazy, but housing has too. Do a comparable, but instead of using current data, pull data from 5 years ago, 10 years ago, and 15 years ago. You can list things like median house costs, fastest-growing areas at the time, maybe even the average size of a family in the area. These are pretty cool statistics, and they may even make buyers feel better to see that “the market really DOES change, just my Realtor keeps saying! Wow!”

EXAMPLE: Here’s a good way to do this: include the current market positions as well. This is informative and interesting, because as boring as it sounds, people just looooove statistics!

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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