Part 11 in this list of real estate blog ideas covers everything from the art of taking good pictures to keeping yourself a-float over the summer.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 110 down, 255 ¼ real estate blog content ideas left to go!

With the market in it’s current state, buyers have the upper hand. They can expect the best, because surely they will find it. That is BAD news for your sellers. Many sellers have homes that are over 20 years old and are in need of updates and repairs. And it’s scary for them to find themselves standing in the middle of Home Depot wondering just how important paint, new cabinets, and more modern light fixtures really are, and how to get started on said projects. What is a seller to do? Scoot yourself down to the appliances aisle and rescue your seller before he drowns in the dishwashers!

EXAMPLE: Here’s a pretty cool article that explains things to their confuzzled sellers. Try a similar approach, or you could just do a simple, bulleted list if the mood strikes you. You could even recommend some contractors you know, or some tips on handling the projects. 

Your seller’s living room is definitely not going to “strike a pose”, so how are you going to get good pictures? Some Realtors take their own photos, but others allow the homeowner to do it for them. Hey, whatever tickles your pickle, right? Well, many (many) homeowners have absolutely no camera skills whatsoever (neither do some Realtors, for that matter!) If you happen to be one of many people with a photo-disability, please take a course in photography and write a post about it. Or if you secretly call yourself the Super Snapper, you can skip the class and head right to the article. I think I speak for everyone here when I say that we are all tired of seeing pictures on the MLS that contain part of a finger.

EXAMPLE: This article tells us just how important good photos really are. Check it out, pass the info along (please!)

Every one of you has a particular house or buyer/seller that you just LOVED. And that’s okay. These people are not your children, and you’re allowed to play favorites here without worrying about their future psychological health. Pick your favorite(s) and do a piece on the five W’s of the subject, be it a home itself or a past buyer.

EXAMPLE: This is an overview of a house that is currently on the market. Personally, I like the idea of using a previous sell instead of a current one, simply because you don’t want your current sellers wondering why they aren’t your favorite. However, I did like the approach on this article and it’s got lots of photos, which are important for an article like this one. 

People like to laugh, that’s a proven fact (something about endorphins and brain-chemicals, or something like that). The easiest blog post available is to simply post a joke you found somewhere else. And it’s not like you don’t have a million joke in your inbox, right? 

EXAMPLE: This is pretty funny if you have time to watch it (if not, MAKE the time!) Videos are great because they keep visitors on your page longer, and while watching the video their little eyes may wander to other eye-catching stuff that they’ll need to check out before heading elsewhere. To keep your visitors coming back for more, you could even do a weekly joke. 

For some reason, everyone in this country has this idea that at some point before they die, they have to own some land. Which is great for you Realtors, it keeps you busy! Personally, I recently bought some land (and a house to sit on top of it), and I feel like we got shafted a bit. We could have gotten a better price for our measly quarter-acre plot, but we had no idea what we were doing. I know I’m not alone in this (at least I hope I’m not…)

EXAMPLE: As a Realtor, you list empty land sometimes. I suggest you do an expose about the pros and cons of buying and selling empty land. If you have enough pros, maybe you’ll get some interested buyers for that irritating residential plot you’ve been trying to get rid of since last Christmas. 

Many homebuyers are first-timers. They have no idea what a mortgage consists of, or what the different types of loans are. P&I, Interest Only, 30-Year Fixed, Arms? My loan has arms? Does it have legs, too?  You are in a position where you either are a Mortgage Broker or you know one. Interview them (or yourself, if you want), and dissect the loans and processes involved in obtaining one. 

EXAMPLE: Here’s a guide to understanding mortgages, which I found useful even though I’m a mortgage-loan-obtaining veteran. It seems there’s always more to learn. 

One of the most important topics to parents in South Florida is pool safety. Or, really, water safety in general. Living in a state where almost everyone has a pool, and so many homes are on the water, this is a lesson that gets pushed in our faces a lot. Maybe you don’t live in Florida, but I guarantee you there’s a homeowner somewhere in your state that has a pool.

EXAMPLE: Here’s a simple guide to follow. You could do something similar if you think this would benefit your readers. Most of these rules are pretty obvious to even a four-year-old, but I’ve seen people do some pretty stupid things before, so you never know. One of my favorites is the one about not leaving small children unattended in the pool area – DUH! 

Home inspections. There’s a touchy subject for you. This is what every seller of a 20+ year old home is most terrified of. “What if they find mold? Or leaky pipes? Whatever will we do?” Rest easy, home sellers, your Super Realtor will save you from the evil Inspector. 

EXAMPLE: Put their minds at ease, and explain a bit about the inspection process, and what happens if something dreadful is found. You’ve seen it all, I’m sure, and your sellers are depending on you to guide them. Another viewpoint is from the buyer, whom you should probably advise to request an inspection before making the offer. 

That is a question that, surprisingly, a lot of buyers can’t answer. They have no idea. Oh, they may know that they want a 3/2 with a pool, for starters, but how old of a home? Do they have a favorite school district? Are they country mice or city mice? Do they have pets that need a yard? Unfortunately, these buyers are your biggest pain in the backside, because for some unknown reason, they seem to be unable to communicate exactly what they want from you, and you end up showing them fifty million homes, and they never even make an offer on any of them. And you just want to wring their necks, right?

EXAMPLE: You should make a checklist of sorts, asking people to consider all the things they want out of the home they plan to purchase. Explain why these things are important and tell them (quite forcefully) how important it is for them to be able to answer these questions before they look for a Realtor.  

110. Crazy Credit Conundrums

It’s incredible that in order to get approved for a mortgage, many people actually need MORE open lines of credit! Most financial advisers want you to have 3 lines which you are paying on monthly (on time, of course). And your buyers (who are sometimes not the sharpest tools in the shed) will need to know how to open more lines without destroying the credit they’ve spent their lives building. 

EXAMPLE: This post is pretty informative to the average Joe. When you touch on subjects like credit, make sure that your writing is geared towards the right people, because sometimes, when something seems quite obvious to you, it may be Greek to someone else. This was well-written in that respect, even though it focuses more on explaining credit than helping people build it. Actually, that’s another good topic to touch on while you’re at it.  

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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