Part 12 in this list of real estate blog ideas covers everything from spreading good gossip to charting the population trends.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 120 down, 245 ¼ real estate blog content ideas left to go!

Remember you first sale ever? Or how about that buyer that you just loved? Are you thinking about it yet? Aww… That’s sweet. Now write about it. In the eyes of your sellers and buyers, you are a lean, mean, crazy, house-flippin’ machine. How about trying to be a human like the rest of us? Humans have emotions (and a ridiculous tendency to get attached to people and objects for no particular logical reason), and humans connect to one another through emotions. 

EXAMPLE: I like this particular post because it reflects on what it took for this Realtor to get the job done, and it really shows me that he cared about treating his seller fairly. If I were in the market to sell my house, I’d want to hire this guy.

112. Don’t Be Such a Closet-Stalker!

Admit it, over the past few days you’ve spent more than your fair share of time on celebrity-stalking sites. You HAD to know if Paris Hilton was going back to jail, didn’t you? Don’t deny it. And you know what? The rest of the world (even us, at RSS Pieces) was right there with you. So how can we merge real estate and celeb gossip together…? I know!  Write an article on what celebs are selling and buying, and where, when, how much, and to whom. Now you have a work-related excuse for refreshing the gossip page so often!

EXAMPLE: Here’s a quick blurb about James Cameron’s land for sale. When you compare your hottest listing to the price tag on this patch of dirt, yours looks pretty affordable, huh?

You know how sometimes, you hear about a seller or buyer that got screwed over by their agent’s incompetence? Those agents are making you, and all the other fabulously competent Realtors, look bad, aren’t they? Doesn’t that make your blood boil? Well, you actually can do something about it. You could write a mini-expose all about what that agent did and how it affected the sale. I suggest you don’t use any names though.

EXAMPLE: I just love this post by Ines Garcia. She’s condemning the agent without exposing the name of either the agent or the buyer. Very classy. 

Apparently there’s a craze of “saving the environment” going on here. Yes, the planet is polluted, and yes, it’s our fault. Duh. Did we really need a top-notch team of scientists to determine that for us? Anyway, now that we’re all overly-aware of “The End,” we’re all paranoid. I’ve noticed a lot of homebuyers are really keen on buying homes with “Green” features, like energy-saving appliances and grass you don’t have to water (if there is such a thing). 

EXAMPLE: Here’s a post on how you can increase your profits (or your likelihood to sell, depending on where you live!) by using Energy Star appliances and “Going Green”. 

I think it’s probably safe to say that there a quite a few agents out there that are women. I don’t know exactly how many (how much time do you think I have?), but there are a lot. It’s 2007, and we women are some powerful creatures (watch out, boys!). There’s been a trend, maybe over the past 10 years or more, and it’s growing in popularity by the minute. Women-only business conferences. Maybe you boys should’ve allowed us into your clubhouses after all.

EXAMPLE: If you live in a big city, chances are a conference is headed your way. You could cover it, and pretend you’re an undercover reporter. Go ahead, feed your inner child!

This is news to me, but apparently bosses are now purchasing vacation homes and letting their employees use them for their family vacays (Hey, Mary, where’s our vacation house?). 

EXAMPLE: Here’s a “How-To” guide for making this investment, and what the benefits are to the boss. Rich people are always looking for new ways to spend their money, huh? 

Income Generating Properties (or as I like to call them, Iggies). These were hot, now… not so much. Due to the current market conditions, Iggies are losing in the popularity ratings. However, some people are still making them work. But how?

EXAMPLE: This post offers some tips on how to work it in an Iggy investment. And you know what’s really cool? You may actually be able to get someone to buy an Iggy from you, just by being a convincing writer! Give it a go. 

Or, more importantly, where is everyone else going? Here in Florida, I jumped on the gravy train to Cape Coral from Fort Lauderdale. Why on earth would I do that, you ask? Well, the Gulf coast was where everyone was going! Well, here or Texas, and I just can’t see myself with a belt buckle the size of my head.  The latest trend now is the all the Floridians are headed to the Carolinas. I guess we smartened up and decided that the hurricanes aren’t leaving, so we probably should. I find it fascinating how people just decide to go places because everyone else is going there. So where are people going in your town? Or are they coming to your town (are you in the Carolinas)?

EXAMPLE: Now, all you American Realtors, please take a lesson that I’m referencing a Canadian site here, because apparently you either a) couldn’t come up with this idea on your own, or b) don’t utilize SEO well enough for me to actually FIND the post you wrote on this very subject. I think this is a great article, and even if some of us (though I hope not a lot of us) don’t know where these places are, we can still relate to the ideas. And besides, I know for a fact that we have many Canadian readers as well (shout out to all my friends in Canada!)

I’m going to admit, right here to all of the world, that I DO NOT watch American Idol, nor have I EVER watched it. I also never plan on watching any of the upcoming seasons. I know half of you now hate me. Well, I like it here under my rock, thanks. From what I hear, it’s a pretty safe bet to assume you watch this show, because according to Jay Leno (which I DO watch, every night) all of the world tunes in each week (except me). And all of the world gets into a huge frenzy each week after watching. Okay, people, THAT is a heck of an audience right there. Take advantage. Write about the world’s most-watched show and people will find you in their hours-long web searches.

EXAMPLE: Here’s a good post that does precisely that. The thing I like best is that she has an opinion and shares it. 

Technology is taking over – you can’t stop it! New homebuilders are now offering an array of nifty gadgets for your home. Check it out:

EXAMPLE: Click me. This is a great post. You know the best part? You could probably spin this into a series that talks about a new gadget every week, or less often if you can’t dedicate that much time. 

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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