Keywords, those pesky little terms that visitors use to search you out in Google by, are critical to your real estate blog. But, the key to selecting quality keywords is not just to include those terms in your meta tags you’d like to be searched by, but to also include those terms in the body of your real estate blog posts as well. According to SEO experts over at SEOmoz, Keyword Relevance to Body Text (the topical relevance of text on the page compared to targeted keywords) is highly important to search engines. They consider that factor greatly when trying to determine how well your real estate blog will show in their indexes for common search terms included in your meta tags.

Read also: SEOmoz’s Search Ranking Factors V2

Meta elements are HTML elements used to provide structured metadata about a web page. Such elements are placed as tags in the head section of an HTML document.

Read also: Get the most out of your meta tags

How to see how relevant your meta tags are:

Always check your work. There is nothing worse than spending a whole bunch of time having SEOed a site to find that you included poison words in your meta data or put too many keywords in.

Tool: There are plenty of analyzers out there, I prefer widexl ‘s Remotely Meta Tag Analyzer because it seems to have the most complete free analytics tool out there.

How to select 100% relevant keywords from your body text for better search positioning

Because using the Yahoo! Keyword API (the benchmark in keyword relevance) yourself can be a bear, RSS Pieces wrote a fee SEO tool for Realtors that helps you select 100% relevant keywords for your site from your body text. Always pepper your posts with keywords so the tool is more likely to select the terms you want to be searched by. If you neglect to mention your key terms (farm areas, real estate, homes, condos, etc) at least 3 times throughout the post, the tool is probably not going to select words you will be happy with. But that is not the API’s fault, it’s yours. Make your content relevant by ALWAYS using your key words multiple times in EVERY post.

Tool: RSS Pieces Free Keyword Relevance Tool – AKA: Term Extraction

To use the tool, simple check the Term Extraction button and either enter the page url into the URL area or check the Options for Body Text check box and paste your body text into the edit box, then click “go.” It will return your 100% relevant keywords.

Read also: Formula for a successful blog post

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