17 comments » How to Dress Your Real Estate Blog for Success!Real Estate Professionals often find building their Real Estate BLOG as an overwhelming process; there are so many posts to be written, where does one start?Real Estate Professionals often find building their Real Estate BLOG as an overwhelming process; there are so many posts to be written, where does one start?
If you look at some established Real Estate BLOGs you will find similarities. Today we are going to discuss your Real Estate BLOG as if you were building your fashion wardrobe.
Ladies, (I know that at this point we have lost all the men) you are probably thinking “has Colleen gone over the deep end?” but let us talk about this for a moment. Surprisingly, there are a lot of similarities between a fashion wardrobe and the basic elements of your Real Estate BLOG.
According to Bravo’s TV show Tim Gunn’s Guide to Style, there are 10 Basic Elements to any Woman’s wardrobe. They include:
Honest it really does make sense!
Basic Black Dress = Community and neighborhood posts
According to Tim, the Basic Black Dress has been around for a long time and is classic. So what in the world could it possibly have in common with your Real Estate BLOG? Well, this is your signature community piece. It is truly timeless.
Examples:
Ann Cummings – Portsmouth NH Exeter New Hampshire
Laurie Manny – Long Beach CA Historic Homes of Long Beach
Day Dress = Restaurant reviews and community events
Day Dress? Who really wears a dress any more? There really isn’t anything wrong with dressing up for the day. In fact you should! These are your very specific community reports. These are different than the Little Black Dress. Like Restaurant Reviews, talk about a specific subdivision, or a specific community event.
Examples:
 Marc Blasi – Palm Beach Gardens FL The Best in Palm Beach
Rick & Ines Garcia – Miami FL Hirso’s Sushi
Classic Dress Pants = Tutorial Posts
Classic Dress Pants according to Tim Gunn goes with everything and is flattering. These are your How To and Instructional Posts.
Examples:
Vickie Townes – Cape Coral FL How to reduce your Cape Coral homeowners insurance by 30%
A Good Skirt = Social, Fun, Wacky and Weird Posts Examples:
Ines and Rick Garcia – Miami FL Miamism Friday’s
A great pair of jeans = Controversial and attention grabbing posts
A great pair of jeans that fit properly are a required staple of your fashion wardrobe. They can be dressed up with a jacket, look great with a sweater and pearls, or with a t-shirt and sneakers they can be very casual. For your Real Estate BLOG these are the posts that catch the reader’s attention and sometimes just add some interest to your Real Estate BLOG.
Yes, we are talking about the kinds of posts that get people talking – controversy is good, so make sure the jeans, I mean Real Estate BLOGs, you choose for this section make your butt look Jennifer Lopez-alicious.
Examples:
Laurie Manny – Long Beach CA Chasing the Market Down
Maxine & Marti Gellens – La Jolla CA Black’s Beach Let’s Get Naked
The Wilkas Group – San Mate CA Don’t Believe everything you read or hear!
Read Also: Starting a controversy on your real estate blog to drive traffic
A classic white shirt = Market Reports and Statistics
The classic white shirt, we all have one in our closet. In fact we all have lots of them! They are the work horse of our wardrobe. They come in a variety of styles and formats. In your Real Estate BLOG these are the posts that talk about Market Conditions, give out statistics of the Real Estate market and educate the consumer.
Examples:
Mark Blasi – Palm Beach Gardens FL PGA National Market Report
Colleen Kulikowski – Celebration FL 10 Least Expensive Single Family Homes
Cashmere Sweater = Buyer & Seller Posts
Cashmere Sweater is yet another suggestion from Tim Gunn. This might be a turtleneck, a cabled v-neck, or the sweater twin set. All of these are great to build your fashion wardrobe. They are the basics that every woman comes to depend upon. These are the Buyer and seller pieces that you write. The more you have the better your wardrobe. Need we say anymore on the subject?
Examples:
The Wilkas Group – San Mateo CA Tips to Get Your House Sold
Sweat suit = Remodeling and Flipping
Sweat suit alternative is the last of the clothing basics to add to your wardrobe. It needs to be comfortable and casual. These are your remodeling posts, flipping properties etc. It is very reassuring to have these posts around, much like throwing on an old sweat suit is when it is cold outside and you really don’t want to dress up.
Examples:
Laurie Manny – Long Beach CA Kitchen Remodels
Maxine & Marti Gellens – La Jolla CA Incorporating a Home Office in your home
Simple Blazer = Finance, Insurance Posts
A simple Blazer is a very flexible addition to your wardrobe. It can go with your jeans, skirt, Classic dress pants and even your basic day dress. These are the posts that cross between buyers and home owners. Various topics that would be beneficial to both buyers and sellers are Mortgage, Financing, Credit Repair, and Home Owner Insurance.
Examples:
Brian Brady – San Diego CA Are you Perpetually Poor or Willingly Wealthy?
Marti & Maxine Gellens – La Jolla CA Can I do a 1031 Exchange?
Trench Coat = Service Provider Posts
Tim describes the Trench Coat as a classic and current fashion trend. These are the posts you write about the services in the area. This would be posts about utilities companies, newspapers, florists, doctors and the like.
Everyone needs one - they always come in handy…
Example:
Maxine & Marti Gellens – La Jolla CA Where to Call for Dinner Reservations
So, the next time you get writer’s block, pull out your credit card and take it for a spin to spruce up your blog’s closet. Your husband will be happy and your blog will be oh so fashion forward!
Related PostsA Year's Worth of Real Estate Blog Ideas, 5A Year's Worth of Real Estate Blog Ideas, 7 The Websites of the Future - Part 2 Week of Feb 11: Real Estate Blog Online Training Schedule A Year's Worth of Real Estate Blog Ideas, 6 http://www.rsspieces.com/000EB6 
Posted on September 21, 2007 22:13:53
Comment from: chris liverett [Visitor]  · http://www.chrisliverett.comWOW! Great post. I havent thought about doing the "read more.." on Active Rain, but you reeled me in!  Permalink September 21, 2007 22:31:02Comment from: Henry [Visitor] · http://www.movoto.comWhat an interesting comparison! It looks like we only have these in our wardrobe:
So it looks like if a real estate buyer is on the more conservative side and like classic clothing, you would want to visit our blog site to read about California real estate. - Henry Permalink September 21, 2007 23:08:51Comment from: Ines [Visitor] · http://www.miamism.comColleen - welcome to RSS Pieces!! This is a great post and thanks for the mention (I am especially honored to be included in the wacky post list with our Miamism Fridays). Permalink September 21, 2007 23:58:35Comment from: Chris Griffith [Visitor] · http://www.BonitaSpringsAgent.comOh no! My shoes don't match. Permalink September 22, 2007 07:14:40Comment from: Colleen.Kulikowski [Member]  Chris L -- Glad you liked the idea!Henry -- Nothing wrong with the classics! Ines -- You are very welcome! You do a great job getting the feel of Miami! Chris G -- I am sure a little shopping trip can correct the situation for you! Permalink September 22, 2007 09:23:50Comment from: Marc Blasi [Visitor] · http://www.PalmBeachRealEstateAndLoans.comHi Colleen, Thanks for the mention! Congrats on joining RSS Pieces, I'm looking forward to your posts.
Permalink September 22, 2007 12:41:30Comment from: Cyndee Haydon [Visitor] · http://www.clearwaterhomeconnection.com
Colleen, What a great analogy - I need to check out my wardrobe - might be time for some shopping (LOL) Congrats on your new location
Permalink September 22, 2007 13:05:42Comment from: Brian Brady [Member] I'm a huge fan of a blue blazer- works for me. Great to see you writring here Colleen! Permalink September 22, 2007 17:05:08Comment from: Lori Gilmore [Visitor] · http://www.jolietrealestate.wordpress.comColleen -- This is a great post! I struggle with what to write and how to create balance. This blogging stuff is tough for me! I will use the wardrobe analogy as a template. . .thanks. You know. . .every great wardrobe needs great shoes. . . basic black pumps, strappy sandals, cute flats. . . hmmm maybe a follow-up post?!? Permalink September 22, 2007 17:52:06Comment from: Sam Chapman [Visitor] · http://www.austinrealestateguy.comOK, great stuff as usual, but any advice for us guys? Permalink September 23, 2007 17:23:42Comment from: Colleen.Kulikowski [Member] Mark -- You are very welcome!Cyndee -- Thanks! Brian -- You strike me as a Blue Blazer kind of guy! Thanks! Lori -- at some point another fashion post will be written, but not too soon... Never over do a good thing! Sam -- I have a few ideas for the guys I am working on... I will try and complete one in the next week... Permalink September 23, 2007 22:28:45Comment from: Jennifer Wilson - Agent Solutions [Visitor] · http://www.agentsolutions.ca/blogAwesome post Colleen and congratulations on your new position with RSS Pieces. I know you will shine here. Way to go ! Permalink September 24, 2007 16:03:17Comment from: Ricardo Bueno [Visitor] · http://www.industry-report.comThanks for the excellent tips! And perfect timing too as I have just recently launched my new weblog. I'll have to revisit some of the tips outlined here and implement them. Permalink September 24, 2007 20:48:51Comment from: Rory [Visitor] · http://www.rorysiems.com/blog/ocrealestate.htmlWhat if it's dressed in burlap, bandannas, and mismatched argyle socks? Help! Permalink September 24, 2007 23:19:54Comment from: Laurie.Manny [Member] · http://www.longbeachrealestatehome.comA basic black dress, a pair of jeans and a sweatsuit? Yep, that does sound like me, lol. Very creative post. Congratulations and welcome to RSSpieces Colleen. Permalink September 25, 2007 03:44:20Comment from: Valorie Bradley [Visitor] · http://www.greatertucsonrealestate.blogspot.comGreat post! I've always been a day dress, jeans and white shirt sort of girl. Looks like I need to round out my wardrobe! Permalink September 25, 2007 18:49:32Comment from: Colleen.Kulikowski [Member] Jennifer -- Thanks!Ricardo -- Look forward to seeing your wardrobe grow! Rory -- start slowly with a white shirt here, dress slacks there.... The next thing you know you will have a spectacular BLOG! Laurie -- Thank you so much! It was fun putting this together! Valorie -- One item at a time... and it is rather painless! Permalink September 26, 2007 17:33:54Comment on this article This post has 12 feedbacks awaiting moderation... |
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