KEYWORD STUFFING? Go Directly to Jail

Google Jail that is¦

Do you know the difference between writing keyword rich text and what the search engines perceive to be keyword stuffing or keyword density? 

According to Wikipedia: Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. 

Including your main keywords in your title, text and tags is acceptable and advised. One 3 word keyword rich phrase for about every 50 words of text is about the limit. Keywords used at the top of the post are given a higher value by the search engines. It is advisable to target several keywords in any given post, mix it up, but keep it interesting. 

Writing keyword rich text is not that difficult, if you are writing about your local area, go ahead and mention it several times, put it in your title and in your tags; 3 to 7% is recommended, 10% is overdoing it. Remember that you are chasing both the long tail and short tail in your writing and to include both wherever possible, without overdoing it. 

For instance if you are writing a post about condos for sale in your local area mention, your local area condo/s, several times. The plural is better than the singular for most terms since the singular is included in the plural, whereas the plural version is not included in the singular and will not come up in a specific search. Google can be very exacting. 

Overuse of keywords is considered keyword stuffing by the search engines. They will send you to the sandbox unannounced for it. Not certain if you are over or under doing it? Here is an SEO tool for you to check your usage: Keyword Density Checker  this should help you keep your balance. 

Most keyword stuffing is pretty obvious. We have all seen sites that will list a bunch of keywords at the bottom of the site in a light color or in tiny print. Matt Cutts, of Google, wrote an extremely informative post about Alex Chiu describing his particular crime against the engines, which earned him a very prestigious position in the Google Jail, whoops¦¦¦¦I meant sandbox. Alex added a tiny box in the lower corner of his site which contained a large amount of keyword stuffed content, and got himself busted by the Google Cops. Of course Alex Chiu believes it is a grand conspiracy against him by the pharmaceutical companies¦.. la, la, la¦¦¦.

Some keyword stuffing is less obvious, like the use of invisible text on a page. For instance placing a bunch of keywords in white text on a white background rendering it invisible to the readers eye, but not to the spiders. Well guess what? The spiders are onto this and you will get sandboxed for it. No get out of jail free cards here folks. 

If you are banned by Google, make the necessary corrections to your site and submit your site to Google for Reconsideration. 

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