Part 22 in this list of real estate blog ideas covers everything from ­­­­­­­­­­­­­­­­­­­­­how to attack the foreclosure topic to how to target specific prospect markets witquickie glossary posts. See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 219 down, 146 ¼ real estate blog content ideas left to go!

1. Focus on attracting sellers by covering topics a new home seller will face in the current market condition.

See how the Wagner team wrote a series of posts that focused on attracting sellers by clearly outlining how sellers can compete against bank owned properties, desperate sellers and motivated sellers. These posts not only provide information on what kind of competition exists in the marketplace but also clear advice on what a seller can do to successfully compete against each type of seller.

EXAMPLE: Selling Your Colorado Springs Home: How to Compete Against Bank Owned Properties

Related Posts in This Series:

Selling Your Colorado Springs Home: How to Compete Against Desperate Sellers

Selling Your Colorado Springs Home: How to Compete Against Motivated Sellers

2. Use the holiday season to create list posts on how to prepare for buying a home in the new year.

The Wilkas Group covered the topic of what not to do over the holidays if you are considering purchasing a home in the new year. Sine the new year is the time for new beginnings people are looking forward and considering their goals of homeownership so remind them not to spend too much or change jobs over the holidays if a new home is in their plans.

EXAMPLE: Do Houses Get Sold in the Last 3 Weeks of the Year in San Mateo?

3. Attend a public meeting and recap the public sentiment on the ssues.

Cindy DeCianni's attended a public meeting regarding one of the annexation of 15 square miles into Overland Park. See how she presented the facts of the annexation first from the town's standpoint then covered the public sentiment. This topic was timely as it was a hot button community issue that could directly affect real estate with new development and property taxes.

EXAMPLE: Overland Park Annexation is moving in on Stilwell

4. Show the relationship of real estate and the job market in your are.

Brian Wilson penned a great post about how one of every 9 jobs in Colorado is in some way related to the real estate industry. In a climate where real estate seems to be a great concern among the general public, it is a good idea to remind people that the economy is still turning around the axis of real estate and many are still able to make a living off it.

EXAMPLE: Colorado Springs New Homes: Is real estate the capital of Colorado?

5. Cover foreclosure rates in your farm area and the effects foreclosures have on the borrowers, lenders, investors and the competitive landscape for other sellers

Sherry Wilson wrote a very informative post about how rising foreclosure rates directly affect borrowers, lenders, investors and the competitive landscape for other sellers. This post was very well researched and cites tons f sources which help to add to Sherry's overall authority on the subject. I highly recommend reading this post if you intend to write about foreclosures.

EXAMPLE: Foreclosure rates continue to rise

6. Use your experience and market analysis to combat and ally people's fears about the current market conditions.

See how Diane Aurit cemented her authority and expertise as a Realtor that has been through a housing recession before and how she makes predictions for the coming year's home sales, what can be done to get a home sold in this market and how home inventories will benefit buyers.

My favorite quote from this post, "Based upon my own analysis, gut and experience, I honestly feel that 2008 will be flat. Listings that are staged well and priced right will sell in the usual 100 days for close to asking price just as they are now. Over-priced and stale listings may languish for months or even a year or more. Inventories of new and resale properties will remain high relative to the number of buyers. And, sales prices will probably come down slightly or remain flat versus the previous year."

EXAMPLE: The Lake Norman Real Estate Market Versus The Big Picture

7. Create a resource page that can help buyers and sellers wade through the information regarding the current housing or mortgage crisis.

Broker Bryant, one of the nation's top real estate bloggers created such a page laced with commentary. This is a great way to present the facts, reference other posts that may be helpful to buyers and target both buyers and sellers in a single post.

EXAMPLE: Mortgage/Housing Crisis Resource

8. Combat those pathetic roadside signs that say "we buy ugly houses."

Dennis Blackmore covers the topic of foreclosures and predatory companies that seek to exploit people with trouble with their mortgage. As a homeowner, I have always wondered what those "we buy ugly houses" signs are all about and this post puts it into perspective. Dennis also has a great call to action at the end that tells people that are in trouble with their mortgage to not be embarrassed and call him today. Dennis really comes across as a compassionate and expert real estate professional through the following article and I highly recommend you scan it if you are considering writing on foreclosures.

EXAMPLE: Foreclosures in Virginia Beach and the Real Story

9. Provide glossary of term posts for various prospect groups such as first time home buyers, sellers, investors etc.

Chris Myers really knows how to target specific prospect segments. While glossary posts are always a quick way to build content when in a rush, I really think this is a new twist on that time honored idea. Instead of providing all your glossary terms in a single post, create new category for your glossary posts and separate out the terms by target market. For example, you would have a first time home buyers glossary that is plainly written with simple explanations of common real estate terms related to buying a first home. You can also create "selling one, buying another," "first time real estate investor," "short sale," "buying foreclosures," etc.

EXAMPLE: Must-Know Real Estate Terms For Orlando Florida's First-Time Buyers

10. Moving guides

In terms of customer care, you definitely want to keep your past clients interested in your site so, provide moving guides. Be sure to include links to local moving companies you recommend, places you can purchase boxes and moving supplies and general tips on moving. The Neumans of San Diego certainly know how to keep their customers happy and coming back to their site even after a close, just check out the following post on moving tips.

EXAMPLE: Save Money On Your Move In San Diego

Related Posts