Real Estate Agent and Brokerage Blogs

Think you can’t come up with new real estate blog content everyday? Well, just in case your blogging brain ever goes blank, here is a year’s worth of content ideasn in just over one month. That’s right, folks, 364 ¼ topics for real estate bloggers to plunder with plenty of great examples from Realtors that have already had success with the ideas. For the sake of space, I will break this post up into digestible chunks of about 10 ideas at a time.

1. Cover a celebrity or high dollar home sale in your area.

Some areas are luckier than other with plenty of million dollar home sales and celebrities moving in and out of town. If you happen to be in one of those areas, leverage the resource and cover those high dollar sales or celebrity happenings. 

EXAMPLE: Check out the Real Estate Bloggers coverage of Shakira’s Miami home sale.

2. Use census data to give readers a mile high picture of the county or a neighborhood. 

If your town or farm area has won any awards like “fastest growing city” or “ best city for tech companies” this is the time to mention those accolades.

EXAMPLE: See how Jay Thompson makes Maricopa County a must desirable place to live in this statistics laden post.

3. Make a list.  

People love lists. Think about People Magazine’s Most Beautiful People issue.  It is historically one of their best selling issues each year. Simple lists catch people’s attention. It gives them knowledge in bite sized pieces.

• The 20 most important things to do when staging a home for sale

EXAMPLE:  See Christine Adler’s coverage of the 10 most expensive homes in the US for a hot list post with link bait potential.

4. New construction projects, re-development or redistricting

Talk about new construction plans in your area, downtown redevelopment or redistricting. Discuss the impact of the plans and don’t be afraid to get controversial.

EXAMPLE: Check out how Kevin Orak stirred up controversy and even landed a listing out of this post about a local Conservatory and this post about stopped construction due to slowing condo sales.

5. Housing Prices and Market conditions

Start with the simple stuff you already know or have access to through your MLS like Local housing prices and market conditions.

EXAMPLE: See how Denny Grimes is making market conditions and housing stats work for their brand new blog

6. Buyer/Seller resource guides

You can publish this as an ebook (pdf) and create a little linkbait)  Every state has different housing, taxation and mortgage regulations. By creating a very specific, step by step guide to buying and selling in your home state, you can build instant credibility and become a referenced resource.

EXAMPLE: Tony Marriott keeps buyers and sellers informed with resource guides for each neighborhood.

7. Talk about your local resources. 

Everyone always wants to know about the public facilities like the town hall, library and parks. These kinds of posts give you the opportunity to talk about the history of the town, the architectural styles and other fun local facts as well as provide useful information like when the facilities are open and which events are upcoming. 

EXAMPLE: See how the Minnesota Maven, Teresa Boardman spun the history of her local library in this post.

8. Podcast an interview with an industry or local big wig.

Podcasting is an easy way to create content for your blog.  Simply call up an old friend, colleague, mentor, satisfied client or adversary, ask for an interview and start recording.  It's the lazy man's way to build content that listeners just love.  make sure you keep the tone upbeat and inject some humor into the recording to keep people entertianed.

EXAMPLE: Just check out how Kris Berg over at Bloodhound recorded an interview with Redfin CEO Glen Kelman. Interesting and educational pieces where you get a taste for both Glenn and Kris’ own personalities along with their respective positions on the Redfin business model.

READ ALSO: Read also: Ultimate guide to podcasting, part 1

9. Review a restaurant

If there is one thing you can count on to spark a localized viral or word of mouth campaign for your real estate blog it is an review a local restaurant. Why? It’s simple. People love to see their name, their business or their picture in print. So, appeal to a local restaurateur’s ego and schedule and interview or say you are doing a review and would like a copy of their menu or a quote form them.

EXAMPLE: See how Lenore of the Wilkas Group walks the reader through a seafood meal at Turtle Bay Seafood and Grill

READ ALSO: Drive Traffic with Reviews and Interviews

10. Connect with pet owners

If you think Fido is loyal, Fido's owner is even more loyal.  So, go target pet owners with special interest content on your blog to grow a loyal base of  readers with a common interest.  People love their pets and most people with pets are home owners or would prefer to have a home with a yard so their beloved Fluffy can run free. More pet owners are home owners than non pet owners, so make the connection by talking about furry friends. Become a resource by offering information about dog beaches, dog bakeries, dog parks, groomers, shelter, vets, pet sitters, etc. 

EXAMPLE: See how Philadelphia Juicy Dish devotes a weekly column to pets to attract local niche markets

READ ALSO: Feed your blog to the dogs: how to target niche markets

Do you have some great content ideas or are you successfully using unique content on your real estate blog?  Tell me all about your ideas in the comments of this post with and I may include your site in one of the future installments of this series.

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