Real Estate Agent, Brokerage and Mortgage Blogs

Part 9 in this list of real estate blog ideas covers everything from helping buyers find services to spilling your guts about condominiums.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 90 down, 275 ¼ real estate blog content ideas left to go!

81. Sub-divide and Conquer! 

If you happen to inhabit an area of the country that’s suddenly drawing a lot of attention, you may need to educate your potential buyers. When buyers look to relocate, they utilize the internet and local real estate sites to gain information about the different areas of town, so they can make informed decisions about where to buy. Out-of-towners generally don’t know the area and they need a tour guide (i.e., their chosen Realtor) to point them to their ideal new neighborhood. By giving a run-down of all the subdivisions in your area, you’re actually making your life easier because your buyers won’t have to ask you a million questions about school districts and the like.

EXAMPLE: Take a peek at the Oro Valley Real Estate page that’s dedicated to a subdivision search. Your’s doesn’t have to necessarily link out if you don’t have the time for all that, but you can easily create a quick biography of each subdivision with the help of your local Chamber of Commerce. 

82. Incentives, Incentives, Incentives

Have a motivated seller or a builder that wants to throw in a “prize”? Turn it into a post! Let the general population of your blog subscribers know that this house “comes with a free ______!” Presents always get people excited!  Around Cape Coral, we see a lot of houses on the market that come with free boats, flat screen televisions, maybe even the first born child!

EXAMPLE: Kristan Cole’s got a really motivated seller: this homebuilder is giving away a new SUV! 

83. SOLD! to the Highest Bidder!

Real Estate auctions are becoming more and more commonplace. And even though YOU, the Realtor, know what they’re all about, your potential buyers may not have a clue. Use your blog as a wealth of information and educate everyday consumers about the intricacies of a house up for bids.

EXAMPLE: This article is an excellent example of how you can explain the auction process without putting your readers to sleep! 

84. It’s SOOO Important to be Trendy!

Have you ever noticed how people always have to one-up their neighbors? If Ed down the street bought a boat, then of course, your husband also has to have a boat, and it has to be better than Ed’s boat. You see, people constantly follow this pattern, and that leads to trends and popular culture. It’s crucial to be trendy, just ask your 16-year old! This is important for one reason: buyers want what’s “hot”, and they want you to tell them what that is. Whether it’s a landscaping trend, the latest roof colors, or even the perfect shade of off-white tiles in the bathroom, you should be on top of the trends and so should your readers.

EXAMPLE: Talk about informative, PopCasa really did their homework! Check out this blog and see for yourself – they’ve even included links to what other writers had to say on the subject.

85. While We’re on the Topic of Trends, Can I Offer you Some Organic Tea?

I know, I know, this has nothing to do with selling houses. But your readers will still be enthralled, I promise! Sometimes you need to mix it up a bit, throw in some odd-topics and keep the readers coming back for more! As we all know, organic foods, green teas, and strange diets have taken over the world. I’m sure you have an opinion on this, why don’t you share it? If not, write an informative blog about what you know about these fads.  Be sure that this particular trend actually exists in your area first (usually upper-middle class types).  Otherwise your readers won't be interested.  You can also put a list together of local tea houses, or organic restaurants in the area.  The business owners will love you for the free publicity, and the readers will love the suggestions!

EXAMPLE: This particular post is all about green tea and why it’s so fabulous. It’s worth reading even if you’re not quite ready to give up your Diet Coke addiction. 

86. You finally did it! Now what?

So you saved and saved, and paid off all your debts. Congratulations, you’ve achieved financial freedom! So what are you going to do now that you have all this cash-flow? Believe it or not, more and more people are becoming debt-free, and end up facing the question of what to do with their newfound financial freedom. I’m sure that you, their high-class, all-knowing Realtor, have some ideas. Why don’t you share them with your loyal readers?

EXAMPLE: This financial guru managed to save up a whopping $2 million! Don’t you want to know how that money will be spent (or not)? 

87. Giving Back and Getting Credit

Okay, so you’ve done a good deed and donated $50,000 to the local animal shelter. Good for you! But no one knows what you just did, so how are you going to get credit for it? I know it seems “wrong” to toot your own horn, but nobody’s going to do it for you. Showing the general public that you have a good heart (and a good company backing you) is a great way for you to instill confidence in your readers, who may also be potential buyers.   

EXAMPLE: Keller Williams has the right idea, in this article they managed to talk about their good deed without being pompous.  Try using a press release format for added effect. 

88. Know Your Local Sitters

You are probably already aware that most homebuyers either have children or plan to. And relocation is becoming a huge trend. That being said, your buyers will probably fall all over themselves thanking you if you can provide them with the resources for a few simple services, such as babysitting and pet sitting. The last thing they want to worry about when they’re moving is, “Who will watch the kids on date night?” If you can answer this question for them, they will sing your praises all over town.

EXAMPLE: Here’s a terrific site that lets you search for local sitters. You can refer your buyers and they’ll do all the work!

89. The Low-Down on High-Rises

Condos can be a tricky business. With all the talk of associations, treasurers, and planning committees, it’s enough to scare off buyers! Of course, you know all about condos, so go ahead and spill the secrets! Making life easier for your buyers is always important, and condos can be scary stuff! Help them out a bit, why don’t you?

EXAMPLE: Cheryl Scott-Daniels has the right idea! See what she has to say about the pros and cons of condo ownership. Who knows, you may even learn something!

90. Happy Anniversary!

Did you know that today in 1931, in Arcadia, FL, the Floridian Products Corporation first began selling rattlesnake meat? I know, gross. But you know, gross is also interesting sometimes. You never would have known that had you not read this blog, right? Well, your readers want to know about your town, too!  Or even other towns, for that matter. So do a little research and let people know what you find out. You can show off your stellar research skills and give a little insight into your fascinating town all at the same time.

EXAMPLE: In this instance, Hollie Dustin is reminiscing on Hurricane Charley, a much bigger event, certainly, than the first sale of rattlesnake meat. By doing this post from her own perspective, Hollie manages to make the reader feel like they were there, and it seems like she’s telling a story, not reading you the news. That makes for much more interesting reading!