Real Estate Agent and Brokerage Blogs

The Internet is a fluid media, always evolving and spawning faster, better, smarter technologies.  Real Estate professionals are some of the first adopters for these technologies because they know the Internet  medium can affordably saturate thier market with their information.  So, let's take a look at how the traditional websitehas evolved into a blog.  Why do you need a blog and what can a blog do that a website can't.  And most importantly, what is the next generation of the the blog and what will it do?
 
Blog site Evolution
theWebsite
In the Internet age, a website is essential for your Real Estate business.  At this point, it seems that every Realtor® has one.   

How well are these "dime-a-dozen" websites performing?  Do they generate valuable leads?  Do they receive more than 10,000 hits per day?  Can potential clients find them on Google, Yahoo! or MSN?  Sadly, the answer to these questions is often, "No."   

Missing Links to web success:   

1. Valuable, "sticky," frequently updated content 

2. Search Engine Optimization (SEO) 

3. Online marketing

theBlog
Blogs are hot!  You can easily add new content. Search engines love them.  And clients love to read them.    Unfortunately, many Realtors®  joining the blogosphere with free-ware or non-industry specific blogs are disappointed with the results and the time investment of blogging.   

Whats wrong with blogs: 

1. Most blogs are not hosted on the same domain as a Realtors® website which confuses search engines. 

2. Many Realtors® dont have time to blog frequently.

3. Blogs do not SEO content, provide high-end automated marketing services or allow for value added modules like MLS integration.

myRealtyBlog
MyRealtyBlog is a turn-key solution that merges the traditional blog and website with real estate specific tools to drive traffic, deliver leads and increase  search engine results positioning. 

Does what others cant:   
•    MLS searches & listing tools
•    Zillow & Yahoo! Neighborhood research for each listing 
•    Automatically builds content with RSS news feeds
•    Automatically SEOs content 
•    Automatically markets to social networks & search engines
•    "Blog for You" services
•    Publishes Podcasts/Vcasts