Real Estate Agent and Brokerage Blogs

Blogs are a goldmine of formerly hard to get insight from CEOs, CFOs, and others who never used to have a public forum. These business leaders are utilizing the Internet to convey their personal thoughts on happenings in their industry and life. They are blogging for the same reasons they do public speaking, to build credibility for themselves and their company's. Blogging has become the new ,easy, way to reach potential and current customers.

Big Blog Company associate Jackie Danicki comments in The Times (London) on CEO blogs, "You basically have a lot of CEO's who are sitting there and writing about what they know. Also adding personal things in, talking off-topic, about their holidays. ...It gets readers to feel an affinity."

Danicki continues, "Executives start blogging for a number of reasons, They want to raise their personal profile. They want to reach out to customers and members of their own staff without going through official channels and PR departments. They want to be seen as a forward thinking company up to date with the latest trend."

The effect is powerful viral marketing with blogs linking to other blogs. "The real value is things that you don't expect," says Danicki. "I know from our perspective, the amount of people we've ended up talking to and doing business with just simply thanks to our blog is amazing. Producers in Hollywood. People from publishing companies in the States. People who in another time without this network we would never have made contact with."