Your blog is your child. And just like a newborn, it must be nurtured and monitored to ensure that it graduates from pre-school and eventually moves out of the house to achieve success on the wild wild web.  I thought about all the ways I could show you what to expect from your blog and how to track your results, but I finally decided to just prove how marketing efforts have catapulted RSS Pieces into super blogdom. This way you can see empirical evidence of what the right kind of marketing will do for your blog. Yes, I am seriously going to show you how marketing your blog properly will increase traffic by 40%, page rank by 500% and boost your Alexa rank into the top 100,000 of all sites on the internet.

Ive been in technical marketing for some time now, so I love breaking down the segments of my online marketing campaign and seeing exactly how effective they are. It helps me understand where I need be syndicating my articles, whose blog I should be commenting on and what the effect a press release has on traffic. So, this is going to be your crash course in blog marketing. Youre going to see tons of graphs and charts right from the back-end of our blog platform along with third party tools like Alexa and iwebtools. This should make it very clear how each part of the online marketing strategy increases traffic and helps us all to quantify the value of everything from commenting on other blogs to participate in Active Rain. Lets get this show on the road.

 

Outline of RSS Pieces blog marketing efforts

Marketing Effort 1: Domain purchase

January 6, 2006, We purchased the RSS Pieces domain

To avoid being sandboxed by Google when the site went live, we purchased the domain well ahead of our launch date and posted a splash screen. Between the time that we purchased the domain and went live in August, the site received an average of 92 unique visitors per day and went from a page rank 0 to a page rank 1.

Marketing Effort 2: website launch date

August 7, RSS Pieces website launch date

By launching with 5 well written articles, the site traffic jumped 302% over the course of 1 week. 

Marketing Effort 3: press release

September 20, 2006, Press Release #1 announcing launch of myrealtyblog

Marketing Effort 4: syndication and commenting

By syndicating articles, posting on AR and commenting on popular industry, traffic increased again from 648 unique visitors on October 4^th to 1344 unique visitors on October 14^th.

Marketing Effort 5: directory submission and free tools

October 20, 2006, Began submitting to directories

October 24, 2006, Began releasing free SEO tools to development and real estate community

Simply from continuing commenting and syndicating articles and adding directory submissions and some development tools, the unique traffic increased from 1497 on October 20^th to 2136 (which accounted for 50,000 hits) on October 25^th.

Page Rank and Alexa Traffic

In January 2006, RSS Pieces had a Page Rank of 0, according to Google, by March we had a Page rank of 1. After the official launch of the website, RSS Pieces Page Rank had climbed to a 3 by late September. If all continues according to plan, iwebtools predicts that our future Page Rank will be 5 at the next Google PR update (likely around Thanksgiving).

  RSS Pieces Alexa rank was 30,736. That means that out of the millions of websites that Alexa tracks, RSS Pieces ranked well within the top 100,000. Pretty impressive for a baby website selling a service to a niche market, huh? Think that is impossible for your blog? Not at all. Lets break down exactly what the ROI on each of my efforts were so you can see what you should expect from doing the same thing.

 

Wow, look at how much of my traffic can be directly attributed to Active Rain, a full 16%. Now, all that syndicating of articles I do on RealEstateVoices accounts for 9%. Simply pinging Google boosted traffic by 5% and getting involved with the Carnival of Real Estate (hotpads.com) bumped us 1%. If I add up all the various blogs I comment on, it amounts to a full 8% boost in traffic. When you add it all up, the hour that I spend each day commenting on other blogs, posting on Active Rain and syndicating articles accounts for a full 39% of all the traffic to RSS Pieces.  

The breakdown of marketing ROI as a percentage of total traffic:

Active Rain Participation:               16%

Real Estate Voices syndication services:  9%

Pinging services:                         5%

Carnival of Real Estate:                  1%

Blog commenting:                          8%

____________________________________________

                                         39%

How to get all your marketing done in less than 1 hour each day

Commenting on other blogs:

For a list of some reputable blogs to comment on, check this post out.

Posting a blog article on Active Rain

Syndicating posts on RealEstateVoices and/or Carnival of Real Estate

Directories listings

Just get in touch with Best of the Web Directories; they will do it for you.

Pingoat is really the easiest one to use and it will take you less than a minute to do it after each post.

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