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Comment Smart: 5 simple rules to commenting for backlinks to increase PageRank and SERP

The key is to commenting smart and effectively, so you get the best bang for the time you spend doing it.

For those of you that know me- you must know by now there are two things I hate. 

1. Blogrolls

Read also: Real Estate Blogs and Reciprocal Linking Penalties: Does Google hate your Link Love?

2. Commenting for backlinks (That being said, since many of you do this, here are some tips)

Read also: Why commenting for traffic and backlinks to your real estate blog is a waste of time

Backlinks are important.  We all know by now that they play a part in PageRank calculations and search engine positioning.  And while you can't rely on commenting alone, you certainly can use it as one of your many techniques for building backlinks.  The key to commenting is to do it smart and effectively. This way you get the best bang for the time you spend doing it.  By designing a clear strategy and spending time researching a list of places to comment, you can avoid wasting your time commenting on a page with no PageRank or a bog that uses the nofollow attribute on comments.

Read also: Ultimate guide to building backlinks

Planning a Commenting Strategy

1.       Comment only on blogs that do not have the nofollow tag.  

By making sure the blogs you comment on are do follow you ensure you are getting a backlink and not wasting your time.

2.       Comment only on pages that have PageRank so you can pass good link juice back to your site.

Research which pages on any given do follow blog that have the highest PageRank (PR3+) and comment on those pages.  That is truly what will give you the juice to boost your PR and SERP.  It takes many times the number of PR1-3 sites to get to the top of the engine than it does PR4+ sites, you concentrate your efforts on higher PR pages with a site.

Read also: Advanced SEO tactics: What is PageRank sculpting and does my blog need it?

RESOURCE: The PageRank Formula

3.       Comment with varied anchor text and keywords. 

This means that you want to mix up what you place in the Name field of the comment as that is typically the anchor text used n the link back to you.  Try not to always use the same anchor text.  You also don't want to appear spammy so these are my recommendations for how to craft keyword rich anchor text in the Name field:

Palm Beach Real Estate Girl

Mary M: Palm Beach, FL

Palm Beach House Chick

Mary, Palm Beach Realtor

Anchor Text. Anchor text is the textual content in a link. The more descriptive and keyword rich the anchor text, the more relevancy and value that backlink. For example, a link that reads: real estate blogs and real estate training to RSS Pieces is actually more valuable than a link that reads RSS Pieces or Click Here

4.       Never put links to your site in the comment itself -that is just spammy and you may get flagged as a spammer.

5.       Comment consistently. 

Google likes to see steady increasing and consistent growth in backlinks (let's call this link velocity)- that shows that your site is building authority naturally over time at a steady and increasing pace.   So, if you are going to build backlinks, you have to make a conscious effort to continue to build backlinks at a steady pace over time so you do not tip your hand to Google that you are actively link building.  Basically, don't go nuts and build 4,000 backlinks in 24 hours if you can't keep that pace up over the long haul.  Building 5-10 backlinks per day is a more reasonable goal. Over time your site should be able to grow links naturally as more people find your content usefull and link worthy.

Commenting smart by following these simple rules

If you are going to go out there and comment for backlinks follow these rules:

1.       Use the Do Follow Blog Directory to find other blogs you can comment on where you will get a backlink. 

Don't worry if the blog is not a real estate blog.  Plenty of business and technology or home décor/gardening sites would work just as well if not better.  Just look for well trusted higher PageRank sites.  The other reason you want to start READING and commenting on these blog is that you will learn something new.  You might want to start out with business, financial, computer, blogging and SEO blogs.

Other resources for do follow blogs:

Do Follow Directory (www.dofollowdirectory.com)

Blogs That Follow (www.blogsthatfollow.com)

Do Follow US (www.dofollow.us)

Do Follow Blog Directory (www.wp-blog.net)

2.       Find high PageRank pages within a do follow blog and comment on those pages. 

To find high PR pages, use: SEO Chat's PageRank Checker Tool

Change the Order by drop down to PageRank and the Results per page to 100.  Then, find the high PR pages with this tool by using the site query operator which looks like this:

Site:http://www.domainname.com

See the image below to see how I performed this task for RSS Pieces.  Please note this tool does not always check the whole site so it may not return many good links, but it is good enough for this purpose.

 

find high pagerank pages on a domain

 

RSS PIECES CLIENTS: WE ARE A STRATEGIC FOLLOW BLOG- SO BY COMMENTING ON OLD HIGH PR POSTS ON RSS PIECES, YOU WILL GET A BACKLINK.  MAKE SURE YOU ARE LOGGED IN TO THE SYSTEM AND HAVE FILLED OUT YOUR FULL PROFILE PAGE (INCLUDING ADDING YOUR DOMAIN) SO YOU WILL GET CREDIT FOR THE LINK.

Try to find pages that have at least a PR2 with special attention given to anything above a PR3.  The results will be ordered by PageRank so start following the links and commenting on the highest PR pages first

3.       Verify that the blog you are about to comment on is a do follow blog

ALWAYS run SEO for Firefox (for those of you that don't know- all no follow tagged links have a red background when running SEO for Firefox)

4.       Verify that the page you are about to comment on has PageRank

ALWAYS using RankQuest or the Google Toolbar so you can see PageRank easily for each page you visit

5.       Comment insightfully 

These are dofollow blogs- they will weed out the spammy comments so never comment with "good post."  Read the article and add to the conversation.  Remember these people are giving you a good link- treat them with respect by reading their post and commenting astutely.  Also, do not place links in your comments.  You may use the Name field as a place to put keywords but do it strategically.  The best way to do this is to place your name and your city, state in that field.  Be sure to vary you're your anchor text from comment to comment as shown above.

Related Posts
Why commenting for traffic and backlinks to your real estate blog is a waste of time
Goal setting for bloggers: how to build a popular real estate blog
HANDLING the angry blogger
Ultimate guide to blog marketing
How to drive local traffic to your blog


http://www.rsspieces.com/003C1C
http://www.rsspieces.com/comment-smart-5-simple-rules-to-commenting-for-backlinks-to-increase-pagerank-and-serp
Posted on June 24, 2008 17:57:54
Comment from: hunter.jackson [Member] Email · http://www.columbiascrealestatehomes.com
*****
hunter.jackson

Mary,
I greatly enjoyed learning about this today in the Webinar. It will save all of us a great deal of time. Now I dont have to search through blogs to find places to comment! 


 


Thanks!


 

PermalinkPermalink June 24, 2008 19:02:29
Comment from: Cyndee Haydon [Visitor] Email · http://www.clearwaterrealestatetampahomes.com
*****

Mary - Once again - straight forward , easy to understand, easy  to do action plan - your are the Nike of real estate blogging - now we just have to "do it" :)

PermalinkPermalink June 25, 2008 00:16:51
Comment from: ginger [Visitor] Email

Mary, AVG alerted me to an adware generic  threat when i tried to download Rankquest. Is it safe?

PermalinkPermalink June 25, 2008 01:09:46
Comment from: Pete Doty [Visitor] Email · http://www.denverrelocation.com
*****

It is so hard not to offer what appear to be platitudes.


Your tactics for increasing the findability of both my Denver Real Estate website and my Highlands ranch Real Estate Blog have been terrific. The guidance is spot on with the other things I hear. The challenge is to not do too much, no matter how excited I get about the ideas. My traffic has increased by 1/3 over the last month. Good stuff Mary!

PermalinkPermalink June 25, 2008 08:58:46
Comment from: Guest [Visitor] Email · http://www.rsspieces.com
Mary.McKnight

Gnger,


Yes, RankQuest is safe.  But if you can always just use the Google toolbar or if you FireFox- SEO for Firefox has much of the same stuff in it.


Pete,


Congrats on your success.  We try to give very straight forward, specific advice because you need to be out there selling real estate instead of thinking about and working on your site.   It is my pleasure to give this advice away here and in my public webinars. Education on how to use blogging and SEO should ALWAYS be free and the advice should be effective and efficient. I'm glad people feel that way about my advice. So, thanks for sharing your success. It means a lot to me.


 

PermalinkPermalink June 25, 2008 10:31:50
Comment from: Hugh [Visitor] Email · http://hughfletcher.com

Mary, long time reader...first time commenting.  Great blog and thanks for all the great SEO info. 


I have found that even when I do comment on a blog with no follow tags Google still lists it as an external link in webmaster tools.  Do they give it less value and the Google bot just does not follow to my site?  I would think I still obtained a backlink in this case since they obviously indexed my url while on the other site.  Is my thinking correct on this?  Is it just not as valuable backlink as one on a site without no follow tags? 


Thanks

PermalinkPermalink June 25, 2008 15:05:12
Comment from: Breakaway from Link Building Bible [Visitor] Email · http://linkbuildingbible.com
*****

Hey... my blog has a DoFollow Blog search engine..... it's called DoFollow Diver.  It searches 600 dofollow blogs (and they are all dofollow cuz i hand pick all of the sites, and double check them all)  Hope this is helpful to you!


 


I love this strategy, and I used SEOCHAT's tool for a long time to find those great high pr pages.

PermalinkPermalink June 25, 2008 18:48:58
Comment from: clarendon condos [Visitor] Email · http://www.justnewlistings.com/clarendon-va.html

I am using pagerank rank search tool [http://www.seochat.com/seo-tools/pagerank-search/] and receiving results with all 0 page ranks even for sites I know have 3 and 4PR on various webpages.  Almost as if the search tool is giving the results ordered least to highest instead of highest to lowest. 


 


Anybody else having this problem or who will test it out for me to see if it's just me or not?


 


jay

PermalinkPermalink July 02, 2008 07:29:16
Comment from: teresa boardman [Visitor] Email · http://www.stpaulrealestateblog.com

wow.  I see this kindof thing on my blog from other real estate bloggers and I delete the comments.  In general they are not a part of the coversation but rather an obvious attempt just ot get backlinks.

PermalinkPermalink July 02, 2008 15:25:56
Comment from: Todd Carpenter [Visitor] Email · http://www.bizomi.com

Thanks for posting you're spam warning at the beginning of this post. I used to let people do this on lenderama, but am becoming far less tolorent as the quality of the comments deminish. I for one do not care if I get comments. Comments are a courtesy I extend to my readers. I offer the Do Follow because it seems like a fair thing to do for people who want to contribute to the conversation.


I know Key Words are important, but I have another idea. Just use your real name. Using your name means that people like Teresa and myself are less likely to delete your comment. Remeber, just about every blogger with a high pagerank understands this game. It also means that, on the rare occasion when someone google's your name, you'll have strong positioning in the results.


There's actually a lot of competion in the SERP's for my name. There's an artist, a song writer, a tech exec, and some guy who thought to buy toddcarpenter.com before me. I want to be first, and usually am, mostly I think because I comment on other DoFollow blogs under my real name.

PermalinkPermalink July 09, 2008 17:54:15
Comment from: John.McKnight [Member] Email · http://www.fueledsoftware.com
John.McKnight

No problem, Todd.  I love do follow blogs - i love that movement too so, since the RE web is so dead set on builiding backlinks through commenting - I figured I could give some tips n how to do it effectively. 


I agree- I always use REBlogGirl- mostly because everyone knows me by that - I think using your name or a well known psudonym is best - but if they are only building links through comments - then they will eventually have to find a way to put soem decent anchor text in there. 


I did see a surge in commenting on do follow blogs after this post adn I was embarrassed fro these people- they failed to fully read posts or comment constructively- RESPECT is the key when commenting for a backlinnk.  I personally never do it.  I know better ways to build backlinks, but for those who insist on this method- hopefully this will help them tomake better use of their time.


 


-Mary

PermalinkPermalink July 09, 2008 19:31:37
Comment from: John; Camas WA Realtor [Visitor] Email · http://www.clarkcountyexpert.com
*****

Mary, thanks again for the many useful tools and strategy tips for promoting our real estate sites.  I often must use one of our company's shared-PC's and the IT folks have us locked out from using Firefox and the Google toolbar on IE for these computers thus, I must use on-line toolsl such as those you've mentioned to keep me on track.

I also noticed on one of my own blog posts that a sole comment by Rich (PR4) gave that post of mine a PR1.  Just a small example for me to see how executing the strategy you've described will eventually see others weigh in and boost our efforts.


-John

PermalinkPermalink July 10, 2008 09:44:33
Comment from: Carolina One Real Estate [Visitor] Email · http://www.askforjames.com
*****
I thought that this was very useful. It has helped me increase my SEO results significantly. Thanks! James
PermalinkPermalink August 22, 2008 23:11:48
Comment from: İngilizce Türkçe sözlük [Visitor] Email · http://www.sozcukcevir.com
*****
thanks for great info that easily can see it, useful. want ask that what is the pr parameters that abot links in site?Thanks agai
PermalinkPermalink August 24, 2008 05:35:01
Comment from: İngilizce Turkce sozluk [Visitor] Email · http://www.sozcukcevir.com
*****
                thanks for great info that easily can see it, useful. want ask that what is the pr parameters that abot links in site?Thanks agai
PermalinkPermalink August 24, 2008 05:36:32
Comment from: swar [Visitor] Email · http://moneymakingonlinetips.blogspot.com
*****

nice post, i don;t know these stuffs before.. very useful tips. inbtwn your rules are explained clearly to understand the things....thanks

PermalinkPermalink October 09, 2008 11:00:21
Comment from: Kathryn, Vancouver WA Homes [Visitor] Email · http://www.buywithkat.com
*****

Thanks for sharing your insights into improving our link building and commenting activities.  I'll be paying much more attention to this going forward!

PermalinkPermalink October 22, 2008 13:23:57
Comment from: imd [Visitor] Email · http://adailydeals.com

our website http://www.adailydeals.com is good for coupons and deals.
how can we get good PR


 

PermalinkPermalink October 31, 2008 08:44:42
Comment from: imd [Visitor] Email · http://www.adailydeals.com

How we can get good Page Rank for our website http://www.adailydeals.com
This is of coupons and deals......

PermalinkPermalink November 03, 2008 12:23:45
Comment from: Mark UK [Visitor] Email · http://www.medical-specialists.co.uk
****-

I really like your article because of the tools you have mentioned here. I would like to ask you a question here. While doing SEO, we sometimes might have some web sites that are frowned upon (well not porn, adult, hateful or anything), how do we use the comments to get quality backlinks for those sites. And on some sites, you can put your name, but your name becomes anchor text pointing to your website, so say your name is tom and it points to your website, will it be of any use with respect to SEO?

PermalinkPermalink November 06, 2008 09:25:56
Comment from: ahmet kaya [Visitor] · http://www.heval.org

very nice info thank you

PermalinkPermalink November 18, 2008 08:55:18
Comment from: mehmet [Visitor] Email · http://www.apolitik.org

nice articles, thanks bro

PermalinkPermalink November 29, 2008 15:38:16
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