Real Estate Agent, Brokerage and Mortgage Blogs

Wouldn't it be nice if you had a sure fire formula for writing killer real estate blog posts that drive huge targeted traffic and search engine interest? I know I would. So, over the past few months, I have been experimenting with my copy writing style and linking formulas to see what gets the best results. I looked at what it takes to interest both people and search engines and came up with a very simple formula that will guarantee readership and search engine placement for your real estate blog. Sounds pretty far-fetched, right? Not really. Now, I'm no copy writing or SEO virtuoso. I simply combined the trusted copy writing formulas newspaper and magazine writers have been using for decades with the key components outlined in Google's own Page Rank algorithm to come up with a combination that has worked for RSS Pieces. Want to learn how you can use this success formula to build traction for your real estate blog, read on.

Anatomy of a killer real estate blog post that drives huge traffic:

1. Write a keyword rich title that expresses benefits
2. Open your real estate blog post with a keyword rich and benefit expressing sentence.
3. Use your keyword or phrase at least 4 times in your post.
4. Link to at least 3 other websites that will offer readers more information on the given topic.
5. Link to at least 3 other posts on your own blog that will give more insight on the topic.
6. Engage readers with a controversial or "how to" article penned in a conversational tone
7. Format the post with heading tags, bolded text, numbered lists and/or bullet points
8. Close with a call to action asking readers to subscribe to your blog, contact you, fill out your lead generation tool or search for a home
9. Select 100% content relevant keywords for your meta data tag

For more copy writing tips, visit http://www.copyblogger.com/copywriting-101/>CopyBlogger

1. Write a keyword rich title that expresses benefits

What a search engine wants: According to the GoogScore algorithm worked out by Randfish, keywords in the title of your post are essential. That means that if your post is about buying condos in Cape Coral, you need to use the terms "Buying," "Condos" and "Cape Coral" in your title.

What people want: People like to be able to easily scan a title and figure out what the article is about. So, instead of coming up with a clever metaphor and play on words, go for the obvious title. Try to include a specific benefit in the title as well. Readers like to know what's in it for them when they read an article. They want to know that the article will in some way make their life easier, faster, better, richer... So, let them know exactly what the benefit of reading the article is. The more specific the title is the more readership it will get.

* Please note - when I say they are essential does that mean startng every single post with Cape Coral Real Estate: Post title here?  NO.  That looks spammy to me.  It means use varyng keywords where appropriate.

Example: How to buy condos in Cape Coral for $50,000 under market value

Example: Has Southwest Florida's real estate market hit rock bottom?

See how those 2 post titles have different keywords and read completely NATURALLY?

Read also: How to write catchy titles that drive traffic

Google's Page Rank Formula

Read also:Google's algorithm cracked

SEOmoz' GoogScore algorithm explanation

Formula: Include at least 2 keywords in your title and 1 benefit

2. Open your real estate blog post with a benefit and keyword rich first sentence

What a search engine wants: Search engines place greater value on the words closest to the top of the page, so you will need to include your primary keywords in the very first sentence.

What people want: The purpose of the first sentence in your article is to make the reader need to read the second sentence. So, coming up with a killer first sentence is key. You need to engage readers with your first sentence by either asking a leading question that expresses the benefits of reading the article or summarizing the key points of your post.

For example:

Wouldn't you just love to buy a luxury condo in Southwest Florida and save more than $50,000?

Learn a Realtors secrets for buying luxury condos in Cape Coral under market value

Read also: Killing me softly with your blog

Formula: Include at least 2 keywords in your title and 1 benefit

3. Engage readers and search engines with emotionally engaging, keyword rich content that contains at least 3 internal and 3 external links

What a search engine wants: All search engines really care about in your posts are keywords and links. So, pepper each post with the keywords you want it to be searchable by and link out to other resource sites that would provide further information on the topic you are writing about. You also want to link to other posts on your own site that might add further value to the topic and keep visitors on your site longer.

Read also: Using links to retain visitors and build traffic

What people want: People want to be emotionally engaged by your post. That means that your post has to either answer an urgent need a readers life or generate strong feelings on a particular issue. So, creating controversy or penning a great tutorial post are the best ways to engage a reader.

Read also: How to create controversy on your real estate blog

Formula: 3 links to reference websites and 3 links to other articles on your own site

4. Format your real estate blog post so that it is easy to scan and uses heading tags and textual formatting to denote which content is most important

What a search engine wants: Search engines use formatting tags like Heading 1, Heading 2, Heading 3, bolded and italicized fonts to determine which words and phrases they should place greater value on when indexing your blog. So, use heading and formatting tags liberally when writing your posts.

What people want: People like to be able to scan over large bodies of text quickly to find what they are looking for. Make the copy easy to read by breaking it up with numbered lists or bullet points. Use a bolder font for topic headings and always include lots of white space. The easier your posts are to read, the more reads they will get. Visitors feel overwhelmed when they are faced with text that seems to go on and on forever, so use formatting techniques to break up the text into easily digestible chunks.

Read also: How to write a killer tutorial post

5. Close your real estate blog post with a call to action and direct readers to your lead generation tool

What people want: People like to be told what to do on the web. It creates comfort and a sense of purpose. So, at the end of each post, guide readers to your lead generation tool, RSS subscription page or back to your website where they can contact you or search for a home. Simply create a 3-5 sentence call to action for each of your target readers. Generally, those will be buyers, sellers and investors. The place a link to your applicable lead generation tool. You'll be amazed how this will improve lead generation on your site.

For example:

Buyers: Ready to start your dream home search? Contact me and I can guide you on finding the perfect home in Cape Coral to suit your lifestyle and needs.

Sellers: Ready to sell your home? Get started by finding our what your home is worth by clicking here.

Investors: Like what you've read here? Well, subscribe and get all the latest news from this blog delivered direct to you RSS reader or email.

Read also: How to write a real estate blog post that generates leads

Read also: How to increase blog subscribers in 7 easy steps

6. Select 100% search engine relevant keywords for your meta data

What search engines want: Search engines don't care about what you want to be searched by, they care about how relevant your content is to the keywords in your meta tag. So, don't guess at what search engines are going to like, use a keyword generator that looks at the content and selects keywords to 100% relevancy. To ensure that the terms you want to be searched for are included in the results, pepper your post with those key terms.

Tool: RSS Pieces Keyword Extraction Tool

To use this tool, select "term extraction" and either enter the url with your content on it or click the body text option and paste your content into the input box, enter 2-3 terms that give the general theme of the content like "real estate" and "buying homes" then click "go."

NOTE: This makes me laugh so I will share it.  I recently noticed my competitor coming to my site on a regular basis.  Hmmm... wonder what he was doing... Apparently learning how to blog the right way.

See how he started writing posts that follow this formula?

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