Generate 100+ More Quality Real Estate Leads per Month by Feeding Your Blog RSS Feeds from the MLS

On the flip side of that, a Realtor that blogs daily, Greg Neuman is generating 100+ more real estate leads per month just from just his RSS feeds.

This is the deal. I am calling out my friend, Vickie Townes. I gotta love her because RSS Pieces was born out of our desire to put together a real estate website her. That being said, Vickie IS the WORST blogger on earth (and she actually prides herself on that title!). I tell people all the time that if Vickie blogs once every 4 months, we have to show up on her doorstep with clowns and a bounce house to throw her a party. So, why am I calling out dear, sweet Vickie? Its simple, I want to show you how a few RSS feeds from her MLS keep her blog alive, thriving and generating leads against all conceivable odds.

Over the past two years, I have tried everything to shame Vickie into blogging, but, truth be told, she was already a successful Realtor when we launched her blog, so she simply does not have the time to blog. Therefore, when we developed the RSS integration code for 1ParkPlace, Vickies site was the perfect crash test dummy. I mean she never used it! So, I threw up two RSS feeds, one for homes for sale in Cape Coral and one for condos for sale in Cape Coral and viola, 20 minutes later, Vickie had her first lead through 1ParkPlace. On the flip side of that, a Realtor that blogs daily, Greg Neuman is generating 100+ more real estate leads per month just from just his RSS feeds.

Why do we work with 1ParkPlace as our real estate lead generator?

When it came to choosing which lead generator we wanted to work with, we evaluated them on two primary factors:

1. Does the search feature offer a map based search interface and the ability to drill down into neighborhoods

2. Will it allow us to pull custom searches in RSS format so we can have automatically updated indexable content on the blog page

One system stood heads and shoulders above the rest, 1ParkPlace. It is the lead generator of champions which not only offers the features we were looking for but also offers lead incubation services like drip email campaigns. So, in our relationship with 1ParkPlace, we have jointly developed a simple and automated system for integrating RSS feeds from MLS on blog pages. The result is: Google LOVES these pages! When I say LOVES, I mean it hearts and kisses these frequently updated, keyword rich pages. These pages account for almost 50% of all search traffic to sites that use them. And have proven to drive upwards of 150 quality leads per month for some sites.

FYI: IF YOU WANT 1PARKPLACE RSS FEEDS ON YOUR BLOG, YOU MUST HAVE AN RSS PIECES BLOG. THEY DONT WORK ON ANYOTHER BLOG OR WEBSITE. CALL 866-403-9626 TODAY TO PLACE ORDER

What does an RSS MLS feed look like on a Real Estate Blog?

Check out Greg Nuemans RSS Feeds. He set one up for every condo complex he sells in, here are a couple:

Treo Condos for Sale

Gaslamp City Square Condos for Sale

While you can format these to look better - they are really just for search engine eyes and a gateway for readers to find your blog. Notice how under every listing there is a link back to the blog owners lead generation service. So, these pages are not just great search engine fodder but they are great conversion pages that can generate upwards of 150 leads per month.

How Well Do the RSS feeds Show Up In the SERPs?

See how well the San Diego Condo Blog indexes for the condo complexes Greg Neuman sells:

Search Term	Google Position
Smart Corner	3
Horizons Building Gaslamp	1
The Mark Condos	4
Treo for sale San dDiego condo	3
Landmark Harbor Club	1

· Note: depending on the datacenter you hit, SERPs could be off by up to 2 positions.

How many searches do the rss feeds get each day?

Just check out Greg Neumans blogs back end. This is a small sampling of searches performed that resulted in reaching his Downtown San Diego Condos site. Searches that resulted in hitting an RSS feed are hilighted in yellow. Of these 20 searches, a full 7 were for the RSS feed pages.

real estate leads

How many real estate leads do the feeds generate each month?

This blog generates between 1-5 leads per day. OK, OK, I will correct that statement. This is Laurie Mannys Lead Gen below and she just hit #1 and #2 in Google for Long Beach Real Estate and today alone generated 30+ leads. This is a screen capture of her site at the end of her day after she worked most of the leads. ANd to think, I was impressed with the 5 leads per day number. So, while her traffic increased by 50% today, she increased her transactions by more than 600%. Guess SEO does matter - being #1 in Google pays!

Check out the real estate leads generated below:

Real Estate Lead Generators

Are RSS feeds killing your website?
Why Realtors Should Use RSS
Why you must have a blog by January 07
MYTH: RSS feeds are SEO poison
Integrating external feeds: Part 1

http://www.rsspieces.com/0023A5

http://www.rsspieces.com/generate-100-more-quality-real-estate-leads-per-month-by-feeding-your-blog-rss-feeds-from-the-mls

Posted on March 10, 2008 21:18:25

Comment from: Laurie.Manny [Member]

· http://www.longbeachrealestatehome.com

You must have snagged that picture of my 1PP back end AFTER we worked as many leads as we could today. What you see up there are the leads we DIDN'T have time to get to today.

This weekend our Rss blog hit #1 in Google for many main keywords including Long Beach Real Estate, Downtown Long Beach Real Estate and Long Beach Properties. It is 7:23 PM, I am still in the office and I currently have 5547 hits for the day. The leads are still pouring in and I am losing it.

Still looking for more buyers agents. Anybody reading in Long Beach interested in going for a ride???

Permalink March 10, 2008 22:26:17

Comment from: Jeremy [Visitor]

Those are some awsome numbers. Way to go guys.

Does wolfnet also allow for RSS feeds of listings or is it just 1and1? Or do you know if 1and1 offers the ability to search listings without having to put in user data? I have found in seattle, that if you don't offer a free map search first, people will go elsewhere.

Permalink March 10, 2008 23:56:08

Comment from: richard bolen [Visitor]

· http://www.laketahoerealestateblog.com

Mary,

Thanks for this one. Am following up w 1PP, as I assume something like this gets done via them. If that's not correct, and it is through you, then please email me and let me know. Thanks much as usual...

Permalink March 11, 2008 09:46:49

Comment from: Guest [Visitor]

· http://www.rsspieces.com

Richard,

You can come through us. In fact in order to get that RSS package on a blog you must use an RSS Pieces blog- it won't work on any other type of blog- we have an exclusive relationship with them. Our number is 866-403-9626

-Mary

Permalink March 11, 2008 11:53:33

Comment from: Jill Wente [Visitor]

· http://www.SpringTexasBlog.com

Very impressive numbers. Mary, you are a wealth of information.

Permalink March 25, 2008 11:51:57

Comment from: RickBelben [Visitor]

· http://www.RickSellsFlorida.com

The numbers look great . I would be very interested in learning more about this.

Permalink June 24, 2008 20:04:11

Comment from: Paul Francis [Visitor]

· http://www.LasVegasRealEstatehome.com

Just doing some research on what I want to do with a particular domain and I keep tracking things back to here. I'm a little late getting to this post -- but I think after reading this that I just made up my mind.

Thanks for the Great Info!

Permalink June 25, 2008 02:04:09

Comment from: fsechzer [Member]

· http://www.princetonrealestatehomes.com/

I am waiting for the IDX solution to be included in my blog to offer more search options for Princeton home buyers.

Permalink July 15, 2008 16:45:20

Comment from: Sean Giorgianni [Visitor]

· http://www.searchinlandempirerealestate.com

Trying to include this functionality on my blog per the instructions and can't seem to get it to work. Please help.

Permalink July 23, 2008 11:48:41

Comment from: Jonathan Bentz [Visitor]

· http://www.getmyhomesvalue.com/real_estate_leads

If Paul Francis was late getting to this post, then I completely missed the boat. Anyway, this seems like a very cool tool that real estate agents should be using. I hope most of them know that 80% of their market researches online, and 80% also sign with the first agent who corresponds with them. Getting a prospect's information and acting quickly on them as a real estate lead is essential these days. If using this format to generate more leads works, then do it.

Permalink October 28, 2008 08:39:46

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