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Google Slaps Real Estate Blogs in Latest PageRank Update

Google Slaps Real Estate Blogs in Latest PageRank Update

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About two weeks ago, you may have noticed your site or ones you visit regularly declining in the search results for prime terms. It was the result of what has now come to be known as the Google Slap. That was a precursor to what many real estate blogs saw happen when PageRank updated the other day and their blogs fell a point or two. Now, fear not, this was not a slap just to real estate, many a Technorati 100 blog felt the same slap. Just look at Search Engine Guide which fell from a 7 to a 5, SERoundtable which fell from a 7 to a 6, Forbes which fell from a 7 to a 5, and the 9rules which 8 to a 6.  Read on to see a sample list of real estate blogs that fell in PageRank.

Read also: Matt Cutts Confirms Paid Links and Google PageRank Update

“The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.

Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank.”

-Matt Cutts

Read also: What is PageRank and How Often Is It Updated?

Examples from Real Estate

I am not blasting any one of these blogs. Many of these people are people I know and respect and believe have quality blogs with solid content. I am just stating the facts and showing the rest of you what can happen when Google updates their algorithm. I’d like to remind all of you that if you want any help with SEO, we offer that service for free with no obligation. 

Read also: My Controversial Post on Why Google May Hate Your Blogroll

List of Real Estate Blogs that Fell in PageRank

Domain Starting PR Today's PR
Freakonomics 8 7
ActiveRain 6 5
Sacramento Real Estate Voice 5 4
The Harper Team 4 3
MI Oakland County 5 4

*Happy News for all Realtors – Nearly all the bubble bloggers radically fell in PageRank.

 

List of Technorati 100 Domains that Fell in PageRank

Domain Starting PR First PR Update Second PR Update Today's PR
www.autoblog.com 6 6 4 4 or 6
www.engadget.com 7 7 5 5 or 7
www.problogger.net 6 6 4 6
www.copyblogger.com 6 6 4 6 or 7
www.joystiq.com 6 6 4 4 or 6
www.tuaw.com 6 6 4 4 or 6
www.searchengineguide.com 7 6 4 4 or 5
www.searchenginejournal.com 7 7 4 4 or 6
www.johnchow.com 6 5 4 4 or 5
www.quickonlinetips.com 6 6 3 3 or 5
www.seroundtable.com 7 7 4 4 or 6
weblogtoolscollection.com 6 6 4 4 or 6
andybeard.eu 5 4 3 3 4 or 5
www.blogherald.com 6 6 4 4 or 6
www.Forbes.com 7 7 5 4 5 or 6
www.sfgate.com 7 7 5 5 or 7
www.washingtonpost.com 7 7 5 5 or 7
www.technosailor.com 6 6 3 3 or 5
www.9rules.com 8 8 5 4 5 or 6
blog.nafurai.com 3 3 2 1 or 2
courtneytuttle.com 3 2 1 1 2 3 or 4
www.SunTimes.com 7 7 5 5 or 7
TheGadgetBlog.com 5 5 3 3 or 5
Space.com/ 7 7 5 5 7 or 8
OneMansBlog.com 6 6 4 5 4 or 6
entrepreneurs-journey.com 6 5 3 3 or 5
The following are site updates which were not hit by a penalty previously for comparison purposes
www.hobo-web.co.uk 7 7 7 5
www.doshdosh.com 4 4 4 6
www.searchengineland.com 7 7 7 7
www.seomoz.org/blog 5 5 5 6
www.connectedinternet.co.uk 6 6 6 3 or 5
More news and updates available from source Andy Beard - Niche Marketing

 

Some Possible Reasons Why Sites Fell in PageRank

Some of the reasons the SEO community believes sites were slapped by Google were that they were growing low quality links in bulk, purchasing links, engaging in reciprocal link schemes and simply had too many sitewide reciprocal links on their pages (i.e. blogrolls). Another reason Matt Cutts alluded to was the number of forward links coming from these sites and going to lower quality sites.

Not everyone was slapped, many new blogs benefited from the new updated pagerank. So, feel free to post your former pagerank and your new one in the comments below.

Related Posts
Long tail, short tail and coat tail searches
Stop Word List
Learn How To SEO Your Blog
Top 5 On-page Search Engine Optimization Tips for Real Estate Blogs
Real Estate Blog SEO Tip: How to Research Keywords


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Posted on October 29, 2007 14:07:52
Comment from: Matt Collinge [Visitor] Email · http://www.604homes.com/blogs/matthew_collinge/default.aspx

Ya, I was lucky. I went up. My previously ignored (no PR) blog got a 1!!!!! And my main site went from 2 to 3. Nothing to write home about but better than...

Does it really matter though?

PermalinkPermalink October 29, 2007 14:54:28
Comment from: Mariana.Wagner [Member] Email · http://www.coloradospringsrealestateconnection.com
Mariana.Wagner

My RSS Pieces blog went UP 2 points... But, really, how much does page rank really matter anyway?

PermalinkPermalink October 29, 2007 15:13:57
Comment from: Guest [Visitor] Email · http://www.rsspieces.com
Mary.McKnight

Congrats Matt, a 3 is very respectable.  As far as it mattering.  PageRank is only an indicator of how much Google trusts your site.  It doesn't affect your search engine positioning or anything else.  But, if you do happen to notice it falling... take note and make some corrections because it will start to affect how Google treats you down the road.

PermalinkPermalink October 29, 2007 15:16:21
Comment from: Guest [Visitor] Email · http://www.rsspieces.com
Mary.McKnight

Mariana,


Congrats.  You deserve it- your brand new blog is doing great!


We were very lucky in this update- all our clients either went up or stayed the same.  Well, luck may not have much to do with it.  We have great bloggers using our system and we are vigilant about making sure they do not do anything nefarious with their linking strategies.  Heck, we rarely link back to our own site from client sites or put miscellaneous chicklets or buttons on their sites. And as far as blogrolls go- every client that requests one - can expect a call from ME before we let that go live.

PermalinkPermalink October 29, 2007 15:24:03
Comment from: teresa boardman [Visitor] Email · http://www.stpaulrealestateblog.com

I kept my 5 but have to say I had just as much business activity from my blog when it was a 3.  Page rank only seems to matter to other bloggers.  I am not selling ads and there isn't a blog with content just like mine that is coming up first in searches because of a higher page rank.  As a re-blogger I find that my obsession with content takes me further than page rank. 

PermalinkPermalink October 29, 2007 17:24:14
Comment from: Guest [Visitor] Email · http://www.rsspieces.com
Mary.McKnight

Teresa,


I agree and I would expect nothing less of your blog than to keep its current ranking.  PR is not a measure of where you land in the SERPS or how well your blog does.  Plenty of PR 5's can't be found with 2 hands and a flashlight in the SERPs while many a 3 can.  However, as PR is a measure of Google's trust in yoru blog, if it falls, you need to work it out.   So, those that experienced a fall, should be looking at what they need to correct so when the next sweep comes through they can regain their former authority with Big Daddy G.

PermalinkPermalink October 29, 2007 17:47:48
Comment from: Todd Carpenter [Visitor] Email · http://blogfiesta.mariah.com

I have a question for you Mary. How does Google decide between text links that sell Page Rank, and text links that sell products?


Certainly, text link advertising is the core of Google's business. I personally have a classified section on my blog that is clearly marked as advertising, but uses text links. How does Google differentiate, or does it?


My page rank for lenderama is the same 5 as it has been for a while. Since many mariah.com sites went up over the last week (Blog Fiesta went from 0 to 4, REMBEX went from 4 to 5, my training wiki went from 0 to 4), I assume lenderama was reveiwed as well.

PermalinkPermalink October 29, 2007 17:56:09
Comment from: Jay [Visitor] Email · http://www.redwagonteam.com

So, if you bought a text link ad some where on the web pointing to your website or blog, would the Google PR of your site go down?

PermalinkPermalink October 29, 2007 18:12:06
Comment from: Maureen Francis [Visitor] Email · http://mioaklandcounty.com/blog/

My fall must have happened in the last few days.  But I just checked my site for key search terms and I moved up 4 or 5  spots on page 1, which is more valuable to me than my former 5.  I was the only pr 5 site in my market.  There are not many 4's either.


I don't read much about SEO.  I just blog.  Actually, I have run into trouble by trying to interpret and implement geekspeak about canonicalization and other things I never knew would matter to sell real estate. 


I will gladly accept your offer of free seo advice.  The only thing I can tell that I have done wrong is link to lower ranking sites.   I reluctantly removed my blogroll from the front page more than a month ago.


 

PermalinkPermalink October 29, 2007 18:14:40
Comment from: Guest [Visitor] Email · http://www.rsspieces.com
Mary.McKnight

Todd,


Google is actually pealizing for the act of purchasing links from PR 5 or above sites.  I also believe that it penalizing sites for building links too fast through reciprocal links (including blogrolling) and too many forward links on home pages.


Blogrolls are the bain of my existance... I'm glad to hear you removed yours.

PermalinkPermalink October 29, 2007 18:43:13
Comment from: Guest [Visitor] Email · http://www.rsspieces.com
Mary.McKnight

Maureen,


Thank you for being so gracious.  I completely agree that SERP is far more important than PR.  It sounds like you have already removed the blogroll which would be my first suggestion - but I will shoot you an email with some of my secrets that will defintiley put you back where you belong in the next Google sweep.

PermalinkPermalink October 29, 2007 19:50:03
Comment from: Todd Carpenter [Visitor] Email · http://blogfiesta.mariah.com

Well, Blog Fiesta has never had a blog roll on the index page, but lenderama still has one.


I think they are pretty useless for the reader of the blog. Massive blogrolls are what inspired me to create the REMBEX search engine.


Blog Fiesta does forward a huge number of links to other RE blogs. However, it just happens in the comments, or in the body of the posts themselves. In spite of this, PR is now up to 4. Besides the Real Estate Weenie, I don't know of any blogs that list the Fiesta in their blog rolls. I've never asked anyone to do so.


I don't add to the lenderama blogroll any longer. For the most part, I'm just letting it die on the vine. As more bloggers drop their's, I take them of mine. I don't know why, but to just remove it completely seems rude to me.

PermalinkPermalink October 29, 2007 20:12:39
Comment from: Josh Harley [Visitor] Email · http://www.TexasHomeCentral.com

My blog's PR actually went up 1 point from 2 to 3 and I haven't written a post in 3 months... not purposely. I am moving my blog from wordpress.com to a wordpress blog hosted on my site (wanted to save the new posts for the new blog that will be live tomorrow).


I am afraid that I am going to lose that PR rating when I move the blog over. Worse, I afraid of getting penalized for duplicate content when I move the old posts over to the new blog. Any ideas on how to keep my PR and not get slapped when I move those posts over? Ideas anyone?

PermalinkPermalink October 30, 2007 08:13:58
Comment from: Katerina [Visitor] Email · http://www.NestorGasset.com

About blog rolls;


I do not have one that gives the list of other blogs on my blog but I do have one of those widgets that shows the photos of members of mybloglog on my blog. Is that considered the same thing as a blog roll or something completey different?

PermalinkPermalink October 30, 2007 09:44:15
Comment from: Kaye Thomas [Visitor] Email · http://beachcityrealestateinfo.blogspot.com

My Blogger blog jumped 2 points from a PR2 to a PR4.. so I'm very happy.. but this also means it's probably time for a real blog with more bells and whistles

PermalinkPermalink October 30, 2007 10:09:16
Comment from: SA Property [Visitor] Email · http://sa-property.blogspot.com

Think I was kinda lucky. My BLOG rank went up from 3 to 4.


My home loans and property site jumped from 0 to 3 so I'm chuffed about that.

PermalinkPermalink October 30, 2007 10:53:53
Comment from: Toby Barnett [Visitor] Email · http://www.barnettassociates.net/blog/

I dropped a point on the homepage to a 4, ah well, at least SERPs have stayed the same and/or improved as well as having a big interior PR jump. One of my friends noticed the top ranking sites in his area all dropped but retained their ranking position.

PermalinkPermalink October 30, 2007 14:28:04
Comment from: Toby Barnett [Visitor] Email · http://www.barnettassociates.net/blog/

I lost a point to move to a 4 but, ah well, at least rankings and interior pages recieved boost :)

PermalinkPermalink October 30, 2007 14:53:57
Comment from: Tim O'Keefe [Visitor] Email · http://www.houseblogger.com

How some got those big hairy Google knuckles.


Some one links to you, and someone links to them, and someone links to them who bought a link. That page got the back hand and the PR floated on down the line.


I still think PR is big, but it is not something to obsess over especially since anything that Goolge says about it (the PR bar backlinks ) is deceiving.

PermalinkPermalink October 30, 2007 19:35:34
Comment from: DeeinAustin [Visitor] Email · http://www.TexasRealtyBlog.com

I don't really track my pagerank and focus on results. I think my TexasRealtyBlog is still a 3 or 4...something like that, but it wouldn't change things for me if it went up. We mainly just try to post helpful articles that agents and clients can use.

PermalinkPermalink October 30, 2007 19:43:33
Comment from: Ashley Drake Gephart [Visitor] Email · http://expertrealestatetalk.com

Well my baby blog went from 0 to 2. But more importantly to me is that in less than 4 months it is on page 1 of Google for Albuquerque NM Real Estate though I do see it drop to #12 every so often. But normally sits at #10. Now if I can just push it up the page instead of sitting at the bottom.

PermalinkPermalink October 31, 2007 03:58:33
Comment from: Glenn [Visitor] Email · http://www.adeltarealty.net/

I saw my homepage for site and blog drop one point - however, the majority my interior pages increased in PR.


One thing we should also be aware of - as the net grows and more pages appear (indexed), the number of lower PR sites will increase due to the expotential nature of the page rank algorithm.  This is in addition to the slap on selling and buying links.


PageRank maybe one of the hundred factors used by Google to produce ranking on searches.


The bottom line is do you want PR or be high on page one?

PermalinkPermalink October 31, 2007 11:59:57
Comment from: Guest [Visitor] Email · http://www.rsspieces.com
Mary.McKnight

Glenn,


It is interesting that you feel that one must choose between Page 1 SERP and PR.  Many sites have and maintain both, this site included.  If your homepage PR is falling that is an indicator that something is wrong and warrants correction.


Also, be aware that PR is not directly considered when Google ranks sites in the SERPS. 


Search Ranking Factors can be found here


 

PermalinkPermalink October 31, 2007 16:34:02
Comment from: David Small [Visitor] Email · http://www.grandstrandagents.com

REBlogGirl,

Just curious here...If PageRank doesn't help Google search engine placement, what does it do?  And what can we do to help the placement in search engines for our website?  I will take one of those emails with your secrets!!xj

PermalinkPermalink November 15, 2007 23:41:37
Comment from: Tim O'Keefe [Visitor] Email · http://www.spiderjuicetechnologies.com

 


The Cliffs Notes Version:


If you want high rank high for a competitive term, then you need to be well optimized throughout your site, with a primed linking structure internally. I am sure Mary has tons of info this site on how to optimize your pages and site.


You will need links coming into your optimixed page from a bevy of webpages with a variance of page rank values.


If you want to figure it out from a linking perspective, find the top 10 or 20 pages ranking for your term.


List them in excel.


List the url, the page rank, the number of links, the anchor text of the link to your competitor, and the age of the links. Do the same and then better. Wait for it to age, and chances are very good you will rank higher for that term someday.


But while you are doing that, a smart competitor will get ranked for tons of other non compeitive keywords lol!

PermalinkPermalink November 16, 2007 21:58:13
Comment from: Jason Brown [Visitor] Email · http://www.jbprealtygroup.com

I'm still waiting to achieve PR on my newer blog - at least it ranks first page in many cases and that's the important thing.

PermalinkPermalink January 31, 2008 12:06:58
Comment from: Jennifer Kirby [Visitor] Email · http://www.minneapolisluxuryrealestateblog.com

Right before this happened, I changed my domain name so that it showed up without the "blogspot.com" at the end. My PR3 went down to non-existent. After google "slap", my PR became a zero, which I guess is better than not being recognized at all. But I am wondering, does Google see my site as a brand new site, even though a year's worth of content had already been indexed? Since you speak about "trusting" a site, in Google terms, wouldn't they have a way of knowing that my site has been around for a while and is trust worthy?  I dropped out of all first page results when I made the change too, and now cannot be seen anywhere. Agghhh!

PermalinkPermalink February 11, 2008 16:47:07
Comment from: jessie [Visitor] Email · http://www.jpsimbulan.com

Recently my PR dropped to zero from 4 and it's saddening to see how it got slapped...

PermalinkPermalink March 05, 2008 00:11:55
Comment from: Jay [Visitor] Email · http://www.homesatmyrtlebeach.com
****-

I was lucky that my site stayed the same page rank, but I know people that their page rank went from 5 to 2. That teach us a lesson that quality weight more than quantity.

PermalinkPermalink March 10, 2008 20:39:29
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