Alright, I get asked all the time, how much traffic you can expect from a search engine to your real estate blog for any one keyword. Why? It's pretty simple- you want to knwo what keywords to target and exactly how valuable they will be to you in terms of traffic and eventual conversion.  I write a lot about SEO, but what I don't write about a lot are the results people get by using simple search engine optimization techniques.  ROI on SEO is very easy to measure.  You measure it in terms of positioning in Google for your prime terms and on the increase in traffic.  And, by virtue of those two simple things you WILL see more leads and if you are a good Realtor you will be able to convert those leads into dollars.

The key factor in determining how much traffic to expect for any given term is to first determine which terms you want to target!

Read also: how to determine which keywords you should rank for in Google.

Read also: Things Losers Say: SEO doesn't matter: Fact: Ranking #1 in Google can improve your real estate leads by 600%

How do you determine how valuable your keyword is?

Use a tool like KeywordDiscovery or SEOBook's Keyword Tool and you can very easily find out if the term you are targeting in the search engines will result in large volumes of traffic.  To use theses tools, simply register for a free account and you can enter in the term you are targeting and it will return the number of searches performed for that term.

Tool: Find the keywords you already rank for in Google

Resource: Distribution of Clicks on Google's SERPs

The next number that is important to you is how much traffic you can actually generate from landing on that first page of Google in any one of those top 10 positions.

How many clicks will you get when your site hits the first page of Google?

• Number 1 receives 42.1%
• Number 2 receives 11.9%
• Number 3 receives 8.5%
• Number 4 receives 6.1%
• Number 5 receives 4.9%
• Number 6 receives 4.1%
• Number 7 receives 3.4%
• Number 8 receives 3.0%
• Number 9 receives 2.8%
• Number 10 receives 3.0%

Fig 1. Google SEPR Click and Attention distribution 'heat-map' from www.seosearcher.com

Now, do some simple math:

Traffic per day X percentage of clicks you will get for that position = actual traffic numbers.

Example:

Term: Long Beach Real Estate

KeywordDiscovery Traffic Value: 489 clicks/visitors

Percentage of traffic for that term for position 1 in Google: 42.1%

Total expected traffic for that term to site:  206 clicks/visitors

Viola!  It is that simple... see, even a monkey can do it.

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