What is Google Zeitgeist?

Google Zeitgeist

Pulling together interesting search trends and patterns requires both computing power and human power too. Search statistics are automatically generated based on the billions of searches conducted on Google. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google's hard drives to become the Google Zeitgeist findings.

What can a mortgage blog use Google Zeitgeist for:

As web developers, we use this information to identify topics that have many searches per day so we can craft sites for clients that will perform well in terms of advertising dollars. I can hear you asking "well, what does this have to do with me? I'm a real estate agent or mortgage broker and I have no intention of selling ads on my site." The answer is simple, Zeitgeist also provides year end data on most searched terms from the financial world. This can help you to identify what types of terms you might want to target to get more searches to your real estate blog. Just look at the two terms below - "mortgage calculator" and "free credit report." These are big dollar search terms that relate directly to real estate. Use these terms throughout your posts regularly and while you likely will not make the first page of Google, the second page is completely attainable. Since we know that the second page results still get around 1% of search traffic, 1% of 25,145 is still a solid 251.45 new visitors to your mortgage blog each day.

Tool: SEO Book's Keyword Research Tool

Monthly Searches from Around the world

Monthly Searches from the US

What does Zeitgeist mean?

zeit·geist | Pronunciation: 'tsIt-"gIst, 'zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era.

What is Google Trends?

Google Trends

Google Trends is another tool you can use to sculpt your traffic through search. It shows you popular daily searches while also allowing you to compare traffic for multiple terms. Just see the difference between real estate and mortgage terms as outlined below.

Read also: How to use demographics to craft real estate blog posts that target your readers

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