The About Page on your blog is NOT the About Page on your website.

Make sure your About Page reads conversationally. This is a place where you can let your hair down and show a reader who you are as a real estate professional and as a person. One of the first rules of social hierarchy and likeability (yes, I am sociologist, so this is actually scientific) is that you show others how you are like them and in turn, they will like you because like-minded and interested people like each other. 

Read also: How to write like a human on your real estate blog

Determine who your readers are and how best to approach those readers

Numero uno: every real estate business is different. If you cater to new home buyers, you have need to write differently than if you cater to the luxury or foreclosure markets. So, first, consider for whom you are writing your About Page. If indeed ,you target first time home buyers, be sure to discuss how you can guide them through the process and explain that process in plain English, or if you cater to luxury home buyers, toss in a reference to your favorite golf course or yacht club, to show them… yes, I am like you and I can relate to you and your needs. 

According to ProBlogger, there are four main questions that readers want answered on your About Me page:

• who you are
• your expertise and how it addresses
• their problem or goal
• and how to contact you

A Realtors Formula for writing a killer About Page

1. Welcome readers to our blog.
2. Detail expertise by listing your education, credentials and certifications
3. Relate that you are like your readers by including some personal interests, hobbies and/or family information
4. Show strength in numbers by profiling your team
5. Illustrate who you are by providing a headshot or a picture of you with your team
6. Demonstrate that you are respected by listing awards
7. Confirm authority by including your brokerage information and personal logo
8. Provide all available contact information even if you have a dedicated contact page so readers can have all your available information on a single page that they can print out

Ann Cummings: Ann has the uncanny ability to tell you about how she won “New Hampshire State Realtor of the Year” without the slightest hint of conceit. Her bio reads easily and chronicles her family history as the child of a serviceman that had to pick up and move frequently which shows her commitment to helping families move with the greatest of ease.  Because I am familiar with Ann’s New Hampshire and Maine sales territories and am a born and breed New Englander, I can firmly say, her About Page is very well tailored to her market with just enough substance and warmth to interest readers yet concise enough to not turn off the no-nonsense northern sensibility.

Alex and Lenore Wilkas: Alex and Lenore do an amazing job at conveying who they are as not only Realtors but as people. Anyone who reads their About Page immediately understands that not only are these two professionals with a long history in the industry but they are relatable human beings with real interests. I like this About Page because it s not a one dimensional resume of accomplishments but a very relaxed biography that fits in perfectly with their Northern California farm area.

Rick and Ines Garcia: This power couple details not only their deep connection to the Miami area and experience within the real estate and accounting worlds, but also their commitment to their clients as a team that provides full service support throughout the real estate transaction. Their About Page reads powerfully and I highly recommend using it as a guide when you start yours.

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