Whether you love Greg Swann or you love to hate Greg Swann, one thing is clear... he engages people.  He knows something most people don't.  Humans are emotional junkies and the more outrageous you are the more people will flock to you.  Why? Because engaging is sometimes enraging!  People love to be happy, mad, sad.  It is one of the first things you learn when studying sociology.  Don't believe me?  Just look at how many people subscribe and read his blog daily.  Look at how many people kill themselves to write on Greg's blog so they can experience just a sliver of his popularity fallout. 

So, what did I do to stir up some Greg Swann fallout?  With my coveted invite to Unchained (I'm not stupid, I never would have done this if I didn't have that yet and yes, this blog is a shameless plug for the event), I thought I would do what I do my best, stir up a little controversy.  And where better to do that but on Real Estate Radio?  So, with the Barrys in tow and my Unchained invite in hand, I said the most outrageous thing I could think of about the most contentious celebrity of the real estate blogosphere.  I said, "Greg is my favorite fremeny, he is the Nicole Richie to my Paris Hilton." Then to add more fuel to the fire, I called out my compadre in crime, Brian Brady by disagreeing with him about who really needs a blog!  Why on earth would I do this to these two respected guys? Because it drives traffic back to me.  It gets me read, it gets me subscribed and moreover, it gets me trust. People trust people who are not afraid to speak their minds and say unpopular things. 

"I consider myself the Ann Coulter of the real estate blogosphere - outrageous and thick skinned.  Are you an Ann Coulter or a Princess Diana?"

You are not a dog, you don't need pats on the back or behind to keep your tail waggling.  You need traffic and leads.  This is a lesson many a Realtor or real estate tech pundit needs to get their head around.  You can't always be loved.  To be popular and I mean wildly popular you have to have a few dissenters.  Hold fast to your opinion even if people disagree with you.  I'm sure you all remember my first rails against blogrolls and single property websites. (and YES NikNik, I have changed my mind on SPS')

Read also: Google hates your blogroll

Read also: Does Google hate your link love?

Want to hear me call Greg Nicole Richie and possibly tell him I was bringing a leash to Unchained?

 Mary McKnight from RssPieces.com [44:40m]: Play Now | Play in Popup | Download

And Greg, you know I am just pulling your chain, right? 

For anyone who wants to know more about the Unchained event, get all the info here:

From my keyboard to your ears: You are not anyone if you are not at Unchained.  Get your ticket now because I'm pretty confident this event won't be an industry circle jerk.  It will be the real deal.  Technology presented by people that speak their minds, know their stuff and give you solid knowledge on how to improve your business with it.  Real Estate Radio and BrokerIPTV will also be there to make this a total multi media event.

Social Media Marketing Conference
for real estate professionals
May 18-20, 2008, Phoenix, AZ
Click here to learn more