One of the things that drives me craziest on the Internet is there is a lot of GOOD advice out there- but there is a distinct lack of explicit practical advice. Meaning, everyone wants to tell you that you need to generate leads from your real estate blog but they don't tell you how to specifically capture each type of lead. So, let's hit it. This post will show you how to use two conversion psychologies called "the cult of me" and "self qualification" to generate highly qualified investor and foreclosure property leads.

Goal: To attract more investors contacts

Strategy: Create a list of Top 10 Best Buy, REO, Foreclosure or Investment properties that you require users to register to receive. This will require 3 steps:

1. Create the list

2. Create a call to action button and lead conversion form

3. Create a blog post announcing your offering

Real Estate Investor Profile: The average investor that will find you online fins you because they are looking for information on investing in real estate. That means they probably are not a professional investor and are most likely a first time or part time investor that recognizes they need the help of a real estate professional to identify savvy investment properties.

Real Estate Investor Psychographics: A first time or part time investor is typically "new money" meaning they are self made and proud of what they have become. They feel good about their accomplishments and want to use what they have to make more money. They can be shrewd can like to be appreciated for their accomplishments. They often also like o feel like they are masters of their destiny's and like to have hand in making decisions that affect their future.

Implementation:

1. Create the list of best properties

The list MUST have value, so put some time into this. Cull through the MLS for foreclosure, investment, first time buyer, fixer upper, etc best buys. Put together a list in Microsoft Word where you take some of the MLS data like images, MLS#, Street Address, Description and your remarks on why you consider that particular property a best buy. Also, make sure that you fully brand the document with your logos, phone numbers, address and websites. Then save the document into a PDF and save to your drive in an easy to find location. You do not want to immediately publish this to your blog, because you want to create implied value and make people register so they can receive it.

Read also: Top 5 Easy and Effective Listing Posts You Can Write for Your Real Estate Blog

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Landing Page Optimization is an essential component of good web design. It is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make the pages more appealing to the target audiences, as measured by target goals such as conversion rate. What does that really mean? Basically, it means you need to make individual pages on your blog or website so simple and compelling that visitors WANT to contact you. And, isn't that what we all want... people to contact you through your website?

So, how do you optimize the layout, calls to actions and content of your real estate agent blog or website to get more conversion?

1. Identify mission critical parts of your website and their true economic value

Your only answer should be "my conversion forms." As a Realtor, your conversion forms should be one or more of the following:

• Contact form
• Search for properties registration form
• CMA/House Value form
• Market report form
• Special Offer/Newsletter form

These forms are the most important pages on your site because they are where conversion from visitor to contact takes place. Therefore, each of these forms has to be clearly identified, visible on each and every page of your real estate blog and incite people to want to click them.

Read also: Let's Talk Landing Page Optimization by SEOmoz

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A real estate blog or website without well crafted and placed calls to action will simply fail. A call to action is simply that single offer on your page that gets your visitors to convert from a casual reader into a contact by clicking on and filling out one of your lead generation forms.

BONUS: RSS Pieces and 1ParkPlace have teamed up to provide you with complete sets of high quality, graphically relevant and SEOed call to action buttons you can use for free on your real estate blog or website. Each button is already SEOed with high quality, universal, real estate related "alt" and "title" descriptive text- all you do is copy and paste these buttons to your site and add the link to your lead gens!

See our real estate button sets here.

Sample:

What makes a good real estate call to action?

1. Invaluable Offer. The call to action HAS to offer some value to the visitor. That means that you must have lead generators connected to tools that truly have some function that is critical to the user experience. So what types of tools are critical to your real estate visitors?

Read also: How to generate leads from your real estate blog: we have proof

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OK, so I never make blog announcements but these two are extremely cool. We are welcoming the blogs for 1parkplace and Russell Shaw and announcing the approval of 1parkplace for offering it's IDX search and lead generation solution to the ARMLS.

Real Estate Lead Generation Blog: Steve Hundley

The first is that of Steve Hundley, CEO of 1parkplace.  For those of you that don't yet know just how much I love the 1parkplace IDX search and lead generation solution, just talk to our clients using it- Laurie is generating between 5-30 leads per day, Ines, Mariana, Teri and others are also raking in leads daily. Most of you may also know that we have had a very strong relationship with 1parkplace and exclusively offer their RSS feeds through our blogging platform.  Steve is a newbie blogger- so be gentle and give him encouragement.  He's a fast learner and is happy to share what he knows- so if you have questions- go to his blog and ask away.  Or, better yet- register for a webinar - his presentation and tips on lead generation can change your business.

What's the product?

1. A map based IDX search

2. Search, CMA, VIP Sign in etc lead generators

3. Back end client management and drip email campaign system

There are other features but these are my top 3 picks.

Read also: How to generate leads from your real estate blog: we have proof

Why am I excited about Steve blogging?  Because I have been telling him he should for almosta  year now- he is a master at crafting online strategies that get results for top producers liek Ruth Pugh and Gregg Neuman and amazes me with his knowledge of how to use on and offline marketing to generate more leads and grow your business.  His new blog will focus on tips, tools and ideas on how to improve your bsuiness, online presence and lead generation. 

Check out his "Steal This Post" blogs - these are articles he writes that you can use on your own blog - they are mostly controversial, research or entertainment pieces meant to be linkbait.

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RSS Pieces introduces a native form builder in our real estate blog platform. Every real estate and mortgage business has different outlooks on what type of information they want to collect from their website visitors, so, we built a fully customizable form builder right into the back end of our system so you can start generating more real estate leads with completely customizable data collection. This system is so simple, you can build a 20 field form in under 10 minutes.  All you need to know is how to click a mouse and the type of data you want to collect.  Just check out the tutorial at the bottom of this post.  This is a standard feature of every RSS Pieces blog.

Who is using RSS Pieces Custom Form Builder to generate more real estate leads?

Jeff Belonger, FHA Loan Officer

Jeff is using the form builder to collect basic loan application information. His form which has over 20 fields took less than 10 minutes to build.

The form builder is so versatile that I create all my forms for ordering ebooks and SEO reports through it.

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