14 comments » Real estate Blog SEO Tip of the week: Keyword Use in Domainrecent panel of experts debated Search Ranking Factors on SEOmoz and determined that search engines hold the inclusion of keywords or terms in the registered domain name, i.e. capecoralrealestate.com as important.A recent panel of experts debated Search Ranking Factors on SEOmoz and determined that search engines hold the inclusion of keywords or terms in the registered domain name, i.e. capecoralrealestate.com as important. So, be sure to include keywords in your domain name. Search engines love keyword rich domains. Keywords specific to real estate are: your farm area, home, homes, home sales, house, condo, real estate, realty, rent, rentals, estates, etc. You can buy your name as a domain, but using it for your primary site isn’t useful from an SEO standpoint. If you want a URL with your name in it use it as a redirect to a site with more SEO pizzazz so you can leapfrog out of the Google Sandbox and the domain itself is easier for the general public to remember. Since I don’t expect you to take my word on any matter, here is some research material on the subject of keyword use in domain names authored by “real” experts: Read also: SEOmoz’s Search Ranking Factors V2 Read also: Synergy between domain names and keyword based search engine optimization strategies Top Tips on Domain Name Selection for Real Estate Blogs: Don’t take yourself too seriously and use your name in your domain. We stopped at McDonald’s to grab coffee this morning. We didn’t stop at Ray Crocs (founder of McDonald’s). You probably didn’t know who he was until I just said that. This applies to selecting a domain name. Unless you are famous and housewives everywhere are murmuring your name as they burn toast, people simply aren’t searching for YOU, they are searching for a house and A GOOD Realtor. Select a domain name rich in keywords like real estate, realty, your farm area, homes, condos, house, etc. Make sure the domain you select doesn’t include poison words, hard to spell terms or hyphens (-) and has a .com extension. That will make the domain both search engine and user friendly. Beware of including poison words. According to Aaron Wall of SEObook, poison words are words that are known to decrease your pages rankings if a search engine finds them in the title, description or in the url. They don't kill, they just bury pages in rankings. There is a huge list of poison words so I won’t post them here, but outside of the obvious curse, porn, medication and disaster words, terms like “blog,” “forum,” and “hurricane Katrina” are considered poison as well. There are a long list of poison words, so if you are choosing a domain soon and want a second opinion, email me and I will run a poison word check on it. Always check to make sure you are not purchasing a domain that is blacklisted by Google. Use this blacklist checker tool before purchasing any domain. Needless to say, many times after a Realtor or company realizes their site has been banned, they let the domain lapse and it goes back on the market for an unsuspecting consumer to buy. If for some reason you found a really cool web name that is banned like we did in myrealtyblog, call or email me, it’s not easy, but I can get you off Google’s blacklist. However, I recommend staying away from those domains in general because you have no idea who else’s blacklist you may be on. To check to see if your new domain is banned for having sent spam, check with SpamHaus. If you are banned for spam, you will have trouble getting your email delivered to recipients, so all you have to do to get your domain reinstated by SpamHaus is call or email them and explain you get purchased the domain. Much simpler fix than the Google one. Learn how to select the most valuable domain name for your blog: Read also: Ultimate guide to domain name selection for Realtor blogs Related PostsLong tail, short tail and coat tail searchesHOT STUFF: Sellsius Feed your real estate blog to the dogs Learn How to Market Your Blog RSS Pieces wishes you Happy Thanksgiving http://www.rsspieces.com/000BBF
Posted on July 14, 2007 14:55:08
Comment from: Jennifer Steck [Visitor] I searched for available domain names for a few weeks. When I picked my domain name, many of the key words were already taken. This is great information for people who are just starting to put their plan together. So, I've been building from the ground up. Now I need to check the blacklist. Thanks! Comment from: Pamela Williamson [Visitor] Wow. I have to start thinking what I will be changing mine to. Thanks for another great post! Comment from: Greg (Mighty Mortgages) [Visitor] This is really useful information. I hadn't heard of poison words before and I am glad I lucked out with my domain selection. However, I did happen to read Grinding It Out years ago. Take care. Comment from: Guest [Visitor] Jennifer, The term "blog" just like "forum" as used in the domain name is universally considered to be term on Google's poison word list. You will likely spend more time in the "Sandbox/Trustbox" because of your use of it in the domain. I recommend changing your url quickly. -Mary Comment from: Matt McGee [Visitor] This idea of "poison words" came up just when I was getting going with SEO back in '99/'00, and it was quickly dismissed. Even Aaron's post from 18 months ago says there's no such list, and that there are numerous reasons certain types of sites seem to not rank well over the years. Here are some Google SERPs that are incredibly competitive and have listings from domains with "blog" (mostly) and "forum" in the domain: http://www.google.com/search?q=online+marketing Comment from: Guido [Visitor] Correct me if I am wrong but I guess the poison words apply as well for kewords and content in your website. Is there any website that publish these poison words? Comment from: Geoff [Visitor] Two things about this post I'l like to comment on: 1) If you read Googles webmaster guidelines there has never been any mention of poison words. They rank content and backlinks. If your content sucks and you have no quality links then your exposure will suffer - as it should. However, I'm certainly not the guru on poison words, I just read what google says to provide and then I do my best to give them what they want. 2) Consider adding dashes to your urls. I always have and it has always seemed to help. Software Engineers don't have all day to write code that can parse and make sense out of urls like this: "thegreatestsiteforinformationonplanetearth" But it is easy to parse this: "the-greatest-site-for-information-on-planet-earth" Comment from: Marc Rasmussen [Visitor] I knew this when I bought my other domain name (www.thesarasotamls.com) years ago. I figured I would rank better for any phrase with 'sarasota' and 'mls' in it. I spent a lot of time and effort on the site and as a result rank very well in Google. Unfortunately, the Sarasota Board of Realtors wants me to shut the site down. They say I am duping the public and in violation of article 12 of the Realtor code of ethics. We shall see what happens. Be careful with 'mls' and 'realtor' in your domain name. Comment from: Sallly Johnson [Visitor] passive residual income, my blog about property and other ways of making true passive income. Comment from: Brian Nygard [Visitor] I guess I got lucky, http://www.illinoisrealestate.com/ - ya think? Seriously though #1 "illinois real estate" easily (I think). In my keyword long-tail "illinoisrealestate.com" itself is my #8 term. Brian Comment from: Nathan [Visitor] Some great insight in this post; however I am puzzled by the mention of poison words. Google seems to adjust their search algorithm to reflect the interests of end users (I guess they think that would also be in their own long-term interest..). My brokerage’s blog is ranked #1 for “Edmonton Real Estate” and our domain is EdmontonRealEstateBlog.com - we outrank EdmontonRealEstate.com which is operated by all of the Remax brokerages in the city (approx 1000 agents - we have 7 people total on our team). In my opinion if someone searches for “keyword” + “blog” it is in that users best interest to find websites with “blog” in the domain. Comment from: Guest [Visitor] Nathan, Yes a blog with a theorized poison word can do well, but it takes more backlinks and spends longer in the sandbox. Additionally, you are in Canada, not in America. That is also a factor- poison words vary from country to country. And, yes, of course, if they search for that term “blog” it is no longer a poison word for that search string. Blogs are actually becoming less trusted due to splogging, blog farms and other black hat techniques that use the inherent juice of a blog. In fact in the last algo update (Mar 31) the SEO community believes that they dampened the effect of links from one blog to another. Comment from: David Abernathy [Visitor] Mary, Thanks for the article. Too bad you were not blogging when I started. My first website was Jupiter-Realtors.com and quickly learned that I could not use the word Realtor in my domain name unless I used it after my name. I then purchased the www . keystoflorida . com domain that climbed quickly in MSN and Yahoo but I was puzzled that it never placed with Google. After a while I learned that the previous owners had managed to get it blacklisted in Google. After a while I just through in the towel on the domain and started my Ocean30 series of websites. Recently I started using more of the .us domains and purchased domains like JupiterRealEstate.us and several others for my market. What are your thoughts on the .us domains? My primary domains are the Ocean30 domains where I have the .com, .net, and my latest site www.Ocean30.us I figure if I have them all and someone ends on the wrong site not so much downside.
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