Real Estate Agent and Brokerage Blogs

Think of this as the Blog-tionary. Each week, I’ll give you a new term so you can broaden your horizons and enhance your vocabulary.   You’ll need a larger vocabulary anyway, to go with your fabulous new grammar skills. Plus, now you’ll be able to talk tech at your next family function, and truly earn yourself the title of “My Cousin the Computer Geek”. 

This week’s term: Backlinks 

Broken down, backlinks are links to your site from other sites. The links I used here are backlinks. I used them to reference information that I thought was pretty nifty, and when you click on them, they help the other sites in the search engines. How nice of me!  You have to have a good solid strategy for building links from other sites back to yours or else you can pretty much kiss climbing the SERPs “bye bye.”

Backlinks help other sites because they can drive traffic there, but mostly they help those gain auhority with Google and other engines. They also help in the search engines, as long as the content between the two sites is related. For instance, my linking to sites about backlinks is helpful because I am writing on a site that trains people about how to utilize their blogs. Blogs and backlinks are related, so the backlinks are helpful. If I were to link to a site about Nascar, that would not be a beneficial backlink.

The moral of the story: Backlinks are links to you and they are good. You should love your backlinks. You should also love the sites that provide your backlinks, and it would probably be a nice gesture if you gave them a backlink as well (but only if their site doesn’t suck).  That means you want links from only sites with higher Page Ranks than your and you want to link out ot only sites with higher PageRanks than yours.  So, don't become a link whore and link to any blog with a sentence on it.  Link responsibly.  Google's Patent actually states how they rate sites based on the QUALITY of the links coming from and coming in to a site, so always be careful that you don't link to a bad egg (and that bad eggs aren't linking to you).

Read also: Ulitmate Guide to Building Backlinks.

For more on Backlinks, check out this article.

Here’s a study on how Backlinks affect your Page Rank.

And here’s the Wikipedia article on backlinks.

If you have a term floating around in your head, and you'd like to know more about it, let me know.  I'll do the investigating and share my findings.  Hopefully you all learned something, and I look forward to continually adding to your vocabulary!

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