RSS Pieces real estate blogs provide:
• RSS feed implementation
• Focused content, direct to your customers
• Secure internal and external RSS applications
RSS allows you, to easily deliver your content to your target audience, while eliminating the shortcomings of email delivery. Even before Microsoft releases their next version of Office and Windows with RSS built-into the software, this technology will be an essential part of running an online business. This is no longer a question of whether or not you should be publishing with RSS, but how long you can delay before you do.
To market and publish your own RSS feeds, you'll need to work with an expert. Taking advantage of our powerful technology can take your business where you want it to go. Track your visitors; know what they click, on what pages they linger; which pages they skip. You'll be able to take this clear data and tailor your page, your feed, to fit your visitors' needs.
Mine your RSS feeds for market intelligence, market trends, real-time research, and general information gathering. Syndicate other RSS feeds directly on your site. You'll be able to deliver your content, without many of the traditional obstacles seen with other content delivery channels.
RSS Content Integration
Integrating content on your website, even real time news, is possible with rss syndication. Not only does this add to your reader's interest, it encourages repeat visits and brands your site in the reader's mind as a site that always has frequently updated, value-added content.
In addition, it offers these benefits for SEO.
Page Rank
Any content heavy page that is of value to the rest of the blogosphere will be linked to often. When many people link to a page it rises in the search engine results (SERPs) and gains a higher 'page rank'.
Indexing Benefits
Every time your content updates, your page is indexed. Offering real time news or topical briefings that update automatically means you'll see more pages indexed. Indexed pages also plays a part in the way the search engines determine your page rank.
Site Classification
If you choose to offer dynamic content on your traditional web page, you are pulling content that is keyword rich, so your page is highly relevant to your topic. This means it is easier for the search engines to classify your site, based on its high level of relevancy.
No other company can offer you this level of technology. But, even the most powerful technology is useless if you don't know how to implement it. Our training takes you from the initial walkthrough to targeted posting and marketing your feeds. This technology and training can only be found at RSS Pieces.
Small to Medium Business Blog Options
While your business may not require the powerful, enterprise technology that our corporate blogs provide, you certainly require a blog that is created specifically for business blogging. So many businesses start blogging on a free platform that just isn't designed to support their professional requirements.
A business blog is a powerful marketing and PR tool, and you'll need to use a blog platform that can provide for your businesses online success. Our custom designed entry blogs offer you online visibility, onsite RSS display, multiple authoring, email posting, blog search, advertising integration, branding, traditional html pages, and more. We'll help you become a part of the Web 2.0 movement.
And, if you have been employing another blog platform and are unhappy with your performance, transferring to a business blog is simple using our content integration option.
Being a Part of the Online Discussion is Crucial
The blogosphere can make or break a company. If a story gets picked up by 10, then 100, then 10,000 blogs, (known as the long tail) anything can happen; careers are ruined, huge profits are made, stars are born. Businesses need to be able to pay close attention to what is driving the online community, in real time.
If a good story comes out, a company may need to optimize their page or release a press release to take advantage of the hundreds of thousands of hits they may receive later in the day.
Conversely, if a damaging item is released onto the net, whether it is a customer complaint or an employee leak, the faster the situation is dealt with, the smaller the impact upon your business.
In order to be in a position to take care of either of these situations, your business must already have a well-ranked blog so online visitors will be able to go to the search engines and find your blog. Here's where having a SEO strategy for your blog is so important. And, if your blogger is established on the net as a trusted online voice, you will weather the storm much better.
And, you must be using professional blog tools to track your statistics. It doesn't take long to notice a steady creep up in hits, but if your tools don't allow you to see not only the hit, but the website referrer as well, you may not realize the source of the good or bad news early enough.
And, finally, you must be using the search engine feed to stay up-to-date on your name and your market. Finding out about the story early in the day may give you the time it takes to formulate an offensive strategy before things get out of hand.
Search engine feed:
This one allows you to search for a term of interest. You could search for your company's name (or your competitor's) to see what the web had to say about them. Then, you can subscribe to an RSS feed for that search. This RSS feed will now constantly deliver new information on that search term as it arises on the internet. So, everytime your company is mentioned on the web, you're going to know about it and be able to respond quickly to anything that might need a response.
Or, just as useful, you might search on your market segment, and have those results sent via RSS. You'll know in real-time what is rapidly developing in your business sector. In the field of market intelligence, this is one of the most powerful tools ever discovered.
Fresh content indexing:
In another example, if a user is searching real estate listings, they may need to filter by state. With RSS technology, you can make sure your data is not only up-to-the-minute fresh, but is also indexed in a way to ensure smart-search capabilities. Index and filter the data based on the city, the home type, or even price ranges (like 200K to 300K) to produce the results your users need to see. RSS Pieces can tailor a feed solution based on the way your company does business.
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