The first month of your real estate blog's life is actually the most important.  What you do during this period of time can affect the way Google will see your blog for the next year, so it is vitally important that you build hyper local, keyword rich content in a structured and cohesive way. So, the following is a step by step guide to building your first month's worth of blog content.  So, I thought I would put together a fail safe way to construct content that is hyper local, rich in information and will form the foundation of a successful blog.

How to use this guide:

I basically provided 31 exact blog titles for you and where I felt my intention might be unclear- I detailed how the post should be constructed. To use this guide, you want to start posting between 3-5 times a week.  Select 1 topic from the first section (About Me) on Day 1.  On day 2, select one topic from the second section (Neighborhood Information) and so on, until you get back to the top About Me section again. Work your way down the list on each of the sections and by the end you will have a full blog of hyper local real estate content that WILL get you found on the search engines.

THANKS TO VANCE SHUTES OF SALINE MICHIGAN BLOG I WANT TO CLARIFY THAT THE BELOW OUTLINE CAN BE DONE IN ANY ORDER AND AT YOUR OWN PACE - YOU JUST WANT TO MAKE SURE YOU HIT ON EACH OF THESE TOPICS WITHIN YOUR FIRST 60-90 DAYS.  THE MORE CONTENT YOU BUILD FASTER, THE BETTER.

* FYI: when I type FARM AREA, that means you insert the town, city, neighborhood where you sell.

Read also: Formula for a Successful Blog Post

This post is a MUST READ that will give you a proven formula that uses proven SEOed copyrighting techniques to help you build a perfectly structured blog post that will get the attention of both Google and readers.

Read also: 365 ¼ ideas for real estate blogging

Running out of ideas?  Here are a whole year's worth.

Read also: Real Estate Blog Content

Think writing real estate blog content is like pulling teeth?  Then check out this post on the 6 steps to building fail proof real esate blog content that generates leads and search traffic.

Category Recommendations:

I suggest creating the following categories if you don't already have them.  These are probably the most standard and universal categories on real estate blogs and the following content will fit nicely into one or more of them.

I. About Content

Build the necessary About Content first since you want it show up last on your blog.

1.       About Me/Us

Read also: How to write a killer real estate blog about page

2.       About Our Team (if applicable)

3.       How to choose the best FARM AREA Realtor for your next home purchase or sale

Most consumers, especially first time home buyers don't know the first thing about how to select a Realtor, so get down and dirty in a specific how to post that details what to look for in a Realtor, why a buyer/seller needs one and what to do if they find themselves in the wrong Realtor relationship!

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Part 22 in this list of real estate blog ideas covers everything from ­­­­­­­­­­­­­­­­­­­­­how to attack the foreclosure topic to how to target specific prospect markets witquickie glossary posts. See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 219 down, 146 ¼ real estate blog content ideas left to go!

1. Focus on attracting sellers by covering topics a new home seller will face in the current market condition.

See how the Wagner team wrote a series of posts that focused on attracting sellers by clearly outlining how sellers can compete against bank owned properties, desperate sellers and motivated sellers. These posts not only provide information on what kind of competition exists in the marketplace but also clear advice on what a seller can do to successfully compete against each type of seller.

EXAMPLE: Selling Your Colorado Springs Home: How to Compete Against Bank Owned Properties

Related Posts in This Series:

Selling Your Colorado Springs Home: How to Compete Against Desperate Sellers

Selling Your Colorado Springs Home: How to Compete Against Motivated Sellers

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I guess the first question most people have is what the heck is an internal link on a real estate blog in the first place. So, here’s the short answer. Internal links on your blog are links from any page within the blog to any other page also within the blog. From a user standpoint, internal links help keep visitors on your site by suggesting other relevant pages within the site. You stand a better chance of converting a first time visitor to a regular reader if they read more than one article on your site in a single visit, so internal links are very helpful to users. However, internal links are also valued by search engines like Google. According to SEOmoz’ Search Ranking Factors Thesis, link popularity within a site’s internal link structure is of exceptional importance to search engine’s algorithms. 

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Part 10 in this list of real estate blog ideas covers everything from flipping houses to swapping them.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 100 down, 265 ¼ real estate blog content ideas left to go!

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Part 9 in this list of real estate blog ideas covers everything from helping buyers find services to spilling your guts about condominiums.  See how Realtors across the real estate blogosphere are giving content a unique spin with these 10 real estate blog ideas. 90 down, 275 ¼ real estate blog content ideas left to go!

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