6 comments » SEO 101: Using Your Keywords Part 1Once you have decided what keywords you will be targeting, the next step is to use them throughout your site.Once you have decided what keywords you will be targeting, the next step is to use them throughout your site. Using your keywords correctly is vital to ranking for them in the search engines. Now that you know why you need your keywords on your site, let's talk about how and where you should use your keywords on your site. #1 - Your Domain Name To Google and the rest of the search engines, domain names are important elements of websites. The search engines take into consideration the age of your domain name and the length of time for which it is registered. Secondarily, they register whether or not a domain name contains the site's keywords. Not having your keywords in your domain name doesn't severely harm your site's ranking potential by any means but having them in there will give your site additional value. Aim to incorporate your keywords into your domain name in a way that reads naturally. A good example is our client Marc Blasi's real estate blog, www.palmbeachrealestateandloans.com. The primary keywords for his site are "Palm Beach Real Estate" and "Palm Beach Loans". As you can see, he has created a domain name that is not only keyword-rich, but memorable and useful for marketing. Resource: Video from SEOBook on Domain Names and Search Engine Marketing #2 - Your Content Having keywords in your content is how you will attain good keyword density. This is needed on your site to rank for your chosen terms. Your goal is to weave your keywords into your site's content in a way that reads well and does not come off to the search engines as keyword spamming. Follow these three rules to achieve your goal:
Resource: SEM Bootcamp: How Search Engines See Keywords Next week, I will cover using your keywords in other areas of your site for additional SEO value. Check out The Real Estate Expert Network often for more helpful SEO and blogging tips!
Related Posts: SEO 101: Choosing Your Keywords The Buzz on Blogs and Why Your Real Estate Business Needs One
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Posted on September 29, 2008 16:09:48
Comment from: seanster [Visitor]  · http://yuckyhouseleads.com/blog/  Useful post...  Permalink September 29, 2008 20:22:59Comment from: Tony Sena [Visitor] · http://www.senasellsvegas.comHaving keywords in your domain is a plus but it's not necessary. I have seen numerous sites out rank sites that have the key words in their domain name. I personally out rank numerous sites for search phrases that my domain name does not contain. Permalink October 01, 2008 00:30:09Comment from: Mathew [Visitor] · http://www.WealthTuneUp.comInteresting thoughts on picking an appropriate domain name. It has been my belief for a while now that the shorter the domain name, the better off you are. However, you seem to indicate that a keyword rich domain name is more desirable. Thank you! Mathew Permalink October 09, 2008 22:08:09Comment from: Marc Blasi [Visitor] · http://www.PalmBeachRealEstateAndLoans.comGood info - I just don't understand wny so many people ignore the basics. And, of course, thanks for the mention! Permalink October 12, 2008 12:07:59Comment from: Brandon Propery Management [Visitor] · http://www.brandonre.com/propertymanagement.phpThe more specific your page is to what you are targeting is key to to effective keyword targeting. That is why content is king, the more pages you have the more specific you can be to each page and each keyword. Great post Permalink October 19, 2008 11:24:26Comment from: martman [Visitor] · http://home---refinancing.blogspot.com Fantastic post. I am link adding you on my website at http://home---refinancing.blogspot.com. The content is fantastic. Again, keep up the fine work. Permalink October 20, 2008 21:20:57Comment on this article This post has 4 feedbacks awaiting moderation... |
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