Real Estate Agent and Brokerage Blogs

Just in case you didnt make it into my devilishly devious white hat SEO trickery session, here is one of the hidden gems you can start taking advantage of today.  Not ranking for your prime key terms?  Target the typo.  You can easily use the typos of common words to increase your search traffic by 30%.

For example, on Monday of last week, we had a training session with U-Haul corporate in Phoenix.  They have been targeting their prime key term, U-Haul for some years. 

U-Haul gets approximately 4,000 searches per day according to KeywordDiscovery.  By simply removing the hyphen in the name, they could increase their daily searches to over 60,000.  While this is an instance where targeting the typo would be more valuable than targeting the keyword, look at these numbers:

Phoenix, 117,365 searches

Pheonix 12,878 searches

Clearly, in this case, targeting the typo has a great deal of value.  Lets say tat you target the typo from time to time and eventually rank #1 in Google for that term, you will see 30% of that traffic which translates to 3,867 visits per day.  Not bad, huh?

Read also:  What percentage of total search does each position on the first page of Google actually get?

What is the value of targeting a typo?

You can rank for that term far easier than you can rank for the correct spelling

How can you find common misspellings of words?

Dont waste your time thinking up common typos or misspellings of words, use a tool to do it for you.

Tool: The Typo Trap

Better Tool: Syndic8 Black Hat Forum Typo Tool

Be sure to evaluate the typo

Make sure the typo you are targeting has some search value by checking it against common keyword research tools.

Tool: KeywordDiscovery

What is the best way to target the typo?

1.       If you use post slugs, that is the best place to include your typo target since very few people will ever read the actual url and you dont have to leave typos in your post title or pos body.

2.       If you dont have post slugs, the next best place is in the post body itself.  I generally dont recommend typos in the post title, but if you use auto healing urls, you could go in and change the typo later without changing the post url. 

What is a Post Slug?

A word or two describing an entry, for use in permalinks (replaces the %posttitle% field therein), especially useful if titles tend to be long or they change frequently.  Essentially, this a way to rewrite your post url to include more keywords.

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