SEO tricks that can have your blog ranking better in 24 hours

Ever wonder why 70% of all RSS Pieces real estate blogs have first page search engine placement? 1. We have a great, feature rich blogging platform and 2. We advise our bloggers to use simple SEO techniques that work fast. These techniques are so simple you can begin implementing them in minutes and start seeing results within 24 hours. Don't believe me? Ask Cyndee Haydon, Mariana Wagner, Laurie Manny, Ines Garcia, Diane Aurit. Dennis Blackmore, etc. Heck, ask people we help that aren't our clients like Colleen Kulikowski. (That's right- we help people that aren't our clients- so, unlike other vendors- our HELP and advice is ALWAYS FREE and publicly available.  I, personally, host daily public webinars where I DO NOT PITCH my services.  I give you the help you need to make your website and/or blog a success. So, if you like what you find here... come and join one of the public webinars. I pormise you - you will learn something new and valuable.)

1. Update old posts to provide Google with new food on old pages.

Google actually likes to see that you update old posts. Think about it from an efficiency standpoint. If you had to index billions of pages regularly, wouldn't you start taking shortcuts if a page hadn't changed in the past 2 years- wouldn't you just say, "hey, I'll just skip that one today - or maybe not come back to re-index it for a few months since it never changes?" Those kinds of pages can start to look abandoned and cause engines to crawl them less frequently. Now, on the flip side, if you saw that new content was being added and old pages changed regularly, wouldn't you want to go back and index them often to keep your content current? You'd probably feel pretty good about doing that since you get new information and you were not wasting your time. Well, that is pretty much how Google feels. So, by updating old posts you can get more frequent crawls deep into your site and keep Google interested in those old posts. The result is that those old posts can perform very well in the SERPs for long periods of time.

What to change:

• If the post is older and has lost some relevancy, update the actual content to be more relevant and keyword rich
• Often when we first begin to blog, we forget basic copyrighting techniques like using scanable text or heading tags, make sure you re format old posts that read like walls of words.

Read also: Formula for a Successful Blog Post

• Update the anchor texts in internal links to have better keyword value. Anchor text is the actual text you click on inside of a link. So, instead of linking with RSS Pieces or Click Here, you would want to link with keyword rich text like Real Estate Agent Blog Service
• Make sure that in each post you include at least one link out to another resource site on the Net - this keeps Google and other crawlers moving through your site and out onto the web - facilitating the overall crawl of the web. If you never link out to other sites then some crawlers can get stuck in loops on your site.

Resource: SEO Tips: Increase Page Rank By Revitalizing Your Old Posts

2. Put your most important posts on your home page or closer to the top of your site.

Put links to your most visited, useful or highest PageRank posts in widget boxes close to the surface of your website. This does two things, it directs readers to what you would consider your most useful content that has the greatest likelihood of converting them into leads and allows you to flow PageRank through to these pages to boost them in value and possibly in SERP. 

See how I hand selected some of my most useful, important and high PR posts from deep inside the site to publish on the home page? This helps me direct users to important posts that will be useful to them and possibly call them to action.  While also offering Google high quality pages from deep inside the site and pages I would like to improve PR on.

Resource: The best WHITEBOARD FRIDAY EVER! OK, so we are all sitting pretty on some Give It Up! Session info from SMX -but this is SEOmoz's valiant effort to keep those waiting for the secrets tied over until July when we can talk about it!

Resource: 2007 Give It Up! Secrets

3. Leak PageRank strategically from high PageRank posts to other important posts with lower PageRank within your own site.

This also means you can become a strategic follow blog. For example, check out the RSS Pieces comments- notice how all our clients are members and when they comment they get a link with the no follow removed. This is me strategically helping my clients. You might also notice that I place no follow tags on archive links, paginated links and links that might go to a form which would not hold much value for Google. This is me protecting the high value pages on my site and saving Google some time in indexing my site so it only gets the pages that have true value.

Resource: How PageRank works and why the original PageRank formula may be flawed

Resource: Controlling the flow of PageRank

Resource: Sculpting PageRank works pretty darned well

Just because I hate blogrolls: How a blogroll can kill your PageRank through PR leak

4. Make sure that if you are duplicating content, Google selects the original copy or copy on your personal, branded blog as the one that remains in the index when the duplicate content filter catches up with you.

This means always post on your branded personal blog first, wait a couple of days to make sure Google indexes the content, then when you repost the content on ActiveRain, Localism or other social/syndication sites make sure you include a link back to the original article on your branded blog. Why? Because Matt Cutts says so. And because Google looks at two things when determining which copy to keep in its index - creation date of the post and if one post gives authority to the other (i.e. a link back).

"My advice would be 1) to avoid over-syndicating the articles that you write, and 2) if you do syndicate content, make sure that you include a link to the original content. That will help ensure that the original content has more PageRank, which will aid in picking the best documents in our index." - Matt Cutts, Feb 1, 2008

5. Comment smart.

If you are going to go out there and comment for backlinks follow these rules:

• Use the Do Follow Blog Directory to find other blogs you can comment on where you will get a backlink.
• Verify this is true by ALWAYS running SEO for Firefox (for those of you that don't know- all no follow tagged links have a red background when running SEO for Firefox)
• ALWAYS use RankQuest or the Google Toolbar so you can see PageRank easily for each page you visit
• Don't worry if the blog is not a real estate blog. Plenty of business and technology or home décor/gardening sites would work just as well if not better. Just look for well trusted higher PageRank sites and comment on them insightfully. No "good post" crap- be real- these people are giving you a good link- treat them with respect by reading their post and commenting astutely.
• DON'T comment on the first article you see- search through the archives to find higher PageRank (PR3+) pages with few comments (under 10) and comment on those pages. That is truly what will give you the juice to boost your PR and SERP. It takes many times the number of PR1-3 sites to get to the top of the engine than it does PR4+ sites, you concentrate your efforts on higher PR pages with a site.

REAL ESTATE AGENT AND BROKERAGE BLOGS

• SEOs all content to guarantee fast Google placement
Proof: First Page Google placement in 2.5 months

• Calls visitors to action so you generate more leads
Proof: Generate 30 leads per day with the right tools

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