For those of you not in the super geekdom that I reside in, you may have missed Randfishs (SEO expert) crack to Googles SEO Algorithm.  Yes, I am talking cracking the code to Link Quality (a primary factor in Page Rank).  It is beautiful, it is simple, it will put people like me out of business, because it means every Tom, Dick and Mary will be able rank highly in Google.  Boys and girls, this is the post you have been waiting for- the post that tells you flat out what Google values and how to get into their good graces.  Read it, learn it, live it but most of all... like Nike says, "Just do it!"

Who is Randfish?

Rand is one of the foremost authorities on SEO.  Lets just say, he's such an expert, even Aaron Wall of SEO Book thinks hes a genius!  If I weren't already married to a genius, I'd throw myself at this little geek's doorstep and hope for the best.

GoogScore = (Keyword Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties) 

Oh, how beautifully simple is that?

A humorous glimpse into the future of Google filters:

One of the things that many SEO experts, academic papers and research  have been talking about lately is that the search engines of the future will use a method to determine the relative quality of a document based on how the grammar is structured. Basically this means search engines will try to determe the intelligence level of the writer based on grammar, spelling and reading level. Reading level is typically calculated by measuring the words in a document and measuring their syllables or obscurity against wordlists from educational guidelines. So, complex documents might be considered to be at a 12th or 13th grade level (high school senior or college freshman in the US) while low-level, simplistic documents would be at a 5th or 6th grade reading level. It is believed that this kind of filter will help to determine the authority level of the content.  Essentially, search engines will be giving your content an SAT!

This is just a theory mind you.  However, somewhere in the Search Engine Rankings Document, Dan Thies says about this "grading filter", "I'm tempted to vote for this factor to trick people into writing better copy."  See, even SEO experts think most of the web content out there is garbage!

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