After some long, hard research I have finally come up with the top 13 most common real estate blog mistakes. So, get your pen and paper and make sure you take notes like a school girl in History class. The following are the top 13 mistakes:

1. Not having a contact page – Having a contact page can not only be helpful to the reader but to yourself. How can it help you? Well let’s say that I’m a company called Busy Body Shoes, I would like to see if you’d be willing to advertise my company on your blog.   Well wait, I have a problem, there is nowhere for me to contact you and see if you’d be interested in making a little extra money. You just lost the opportunity of earning some extra revenue from your blog. A contact page gives you access to business owners and prospective buyers.

READ ALSO: Why Your Blog’s Readers Should Be Able to Contact You

2. Not linking to other blogs/posts – Ultimately when you create a post you should have 3 internal and 3 external links. By linking to 3 internal links 68% chance of readers will be more likely to subscribe to your RSS feed if they are able to read more than one article on your blog. Google values sites that link to high quality sites, it builds trust. So make sure to have 3 links to external sites, it will also help you build backlinks.

READ ALSO: Using Links to Retain Visitors & Generate Leads

3. Incorrectly tagging your posts – Sugarcoat your posts with the keywords that you would like to be searched by. Make it specific, for example instead of using the word “blog,” use the words “real estate blog.” But also make sure that your content is 100% relevant to the tags you use. That’s all a search engine cares about is relevancy. We’ve created a tool for you to use if you aren’t sure how to correctly tag your post it’s called RSS Pieces Keyword Extraction Tool.

READ ALSO: Blogging Mistake I did: Messed up with tags

4. Meaningless Headlines – Make sure your title is as keyword rich as your post. Meaning use the keywords you used to sugarcoat your post in your title. For example, if you are writing about why you should buy a home in Phoenix, Arizona, you should use the keywords “buying,” “homes” and “Arizona” in your title.

READ ALSO: Formula For a Successful Real Estate Blog Post

5. Not updating or writing often enough – Readers like to see the fact that you are keeping up with your blog. That you continue to write new and interesting posts. How do you expect to increase your RSS subscribers when you are writing once every two weeks? I read an article by Julian Paling and she had a great way to correct this mistake. To write enough posts for the week so she didn’t have to worry about other tasks getting in the way of her writing a new post.

READ ALSO: My Biggest Blogging Mistake is not updating Often Enough

6. Not having a search tool – Um duh! Allow your readers and clients to search your blog for posts you’ve written. This one is a no brainer!

READ ALSO: The 10 Signs of Blog Usability

7. Not having an RSS feed – This one is simple. Make sure your readers have somewhere to subscribe to your blog. This is a great automated way for your readers to keep up on your blog. Once they subscribe newsletters will be sent to them via email with any new content you put on your page.

READ ALSO: The Need for Feeds

8. No media content – Add images or videos to your blog, make it exciting to look at. Also make sure the visuals you are adding is relevant to your post. Remember, you have all kind of different readers adding visuals help understand what you are trying to incorporate.

READ ALSO: Blogging Mistake I am Trying To Correct

9. There is no comment area – Allow your readers to put their input in on your post. Having a comment area makes your reader believe you care about their opinion. When you receive a comment on your post check out their blog (if any) and make comments on their blog. This will improve the amount of traffic to your site.

READ ALSO: My Blogging Mistake(s)

10. Are you reaching out to blog communities? – Get a free account with MyBlogLog. Here you can visit all types of sites and it’s a great way to bring more traffic to yours. Also participate in blog carnivals.

READ ALSO: Don’t Forget to use Blog Carnivals

11. Too many ads – Do not let ads overpower your blog. It’s understandable that you would like to make some money off your site but it can be hard for a reader to differentiate your content from all the ads.

READ ALSO: The Ad King

12. Changing your blog name or URL – If you are unsure about what you should name your blog wait to start it until you are absolutely sure on the name and strategy in place. Changing the name or URL can drop visitors and users and may take more time to re-build that commitment from your readers. 

READ ALSO: Cool URL’s Don’t Change

13.Mis-naming Your Blog in the Title Tag – When you look at a website the title tag is the title that is in the browser, not on the actual page. Title tags should contain specific keyword phrases. Your title tag is just as important as your visible text copy and the links that point to your page.

READ ALSO: Keyword Use Factors

Want to see real estate websites that are making these and other tragic errors?  Check out this article on Poshd.com, You're Ugly and Your Mamma dresses You Funny.

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