TURN YOURSELF into an expert

As a Realtor, you have local, market and property information that no one else has so blog all about it.

The web was founded on the idea information should be free and one of the driving forces of web traffic is free valuable content. What does this mean to you? As a Realtor®, you have local, market and property information that no one else has. If you have a forum to freely share that information, you become an expert in your reader’s eyes. People like to do business with experts! A blog is the best way to regularly communicate your expert knowledge with your prospects and clients. Let’s look at how to blog like a real estate expert. The following article is your guide to blogging for expert status.

The truth is, you can be the best Realtor is your metro area, but no one wants to hear that from the horse’s mouth. So, instead of spending your time talking about yourself on a blog, impart your inside information on the local community, the housing market and how to best buy and sell a house.

Top 5 tips on how to blog like a real estate expert

Educate your visitors on the buying and selling process. In general, you have two types of visitors, buyers and sellers. Cater to each. Write informational and educational articles on how to buy and sell houses. How-to article and Top 5 or 10 articles tend to interest readers most.
Guide people around your local community. Your expertise extends to your community. You know your backyard better than anybody else. Tell visitors where to shop, where to eat, where to socialize and what to do on weekends. Give them a guided tour of your area right on the web. Top 10 articles on where to eat, shop and play are the best.
What’s happening to the real estate market locally? You live it, so tell it. If your market is experiencing a downturn and sellers need to be aware that they might have to reduce their prices, let them know. There are plenty of sources on the Net to get real data on what’s happening- use them and quote them. People appreciate statistics and projections and it makes you seem like a well-read expert that cares about what is happening to the market.
Make careful recommendations. This is key- don’t just link off to any old website. Be sure that when you link to another website- that site has a valuable page rank and the information is topical. You want to create value for readers and search engines alike, so as an expert, you need to be discriminating when you link to another website.
Write frequently. While blogging at least one 250 word article per day is preferred the minimum we recommend is 1 article per week. The gold standard in blogging content is 100 pages of content. I don’t recommend stopping there, but your goal should be to reach 100 articles on various topics. Once you hit that target, you can make money on your blog with Google AdSense and an Amazon affiliate shop.

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Posted on October 04, 2006 11:24:37 by Mary.McKnight

Comment from: Deborah [Visitor]

· http://www.deborahburroughs.com

Hi Mary,

Thanks for all great suggestions!! I'm a beginner blogger, and I'm still not sure how all this works. But, I've read several of your blogs and I'm starting to see the big picture. I've written a couple of blogs on AR, but I think they are probably too "academic" and not personalized enough. Next time, I'll try to lighten up a bit. One article a week (as you suggests) feels like a big goal to reach for me. But, I'm sure that getting in there and practicing is the key to shaking things loose. What do you mean when you say that once you write 100 articles on various topics you can make money on your blog?

Thanks again for helpful suggestions (and to think that you wrote this blog almost a year ago and it's still being viewed). Your guidance is still relevant.

Deborah

Permalink September 07, 2007 00:20:03

Comment from: Cheryl Hale [Visitor]

· http://activerain.com/rhiannonfl1

Thanks for much for your information! I don't know how you find the timeyour amazing.

I'm a mortgage broker, and even though your posts are geared toward realtors, I have learned quite a bit in a short time and have been inspired with many ideas for articles and marketing my business.

Thanks again!

Cheryl

Permalink October 21, 2007 16:57:57

Comment from: sonya rosser [Visitor]

· http://www.srosser.century21acrossatlanta.com

Thanks so much for all the information. It is really helpful to me. Will definitely use the tips.

Permalink February 05, 2008 01:02:22

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