Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. What does this mean and how does this apply to a real estate website or blog? For all the technical mumbo jumbo, SEO is simply about the results. A website or blog that is SEOed is more likely to be found on Google, MSN and Yahoo! As a result of good search engine positioning, an SEOed website will drive more traffic and therefore generate better quality leads. Starting to see the virtues of SEO?

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